37+ Website Load Time Statistics to Know in 2024 [Top Stats]

Website speed plays an important role in Search Engine ranking, traffic, conversion, and sales. 

So, having a fast-loading website is important from a business point of view.

The article will go through 37+ top website load time statistics 2024 that will prove to you the importance of website speed.

These website load time stats for 2024 will help you to understand the effect of website speed on traffic, ranking, sales, and conversion. 

So, without any further delay. Let’s get started. 

Website Load Time Statistics About User Behaviour [Top Website Speed Stats 2024]

1. 47% of internet users expect a website to load within 2 seconds.

This is the number one statistic you should be paying attention to when it comes to page load time. 

More than 47% of online users (both mobile and desktop) expect websites to load within 2 seconds. So, make sure that your website loads within this time frame or at least close to it. 

2. 40% of consumers said that they leave a page that takes more than three seconds to load

When it comes to website speed, approx. 40% of users say that they exit websites that took more than 3 seconds to load.

This is a very important website speed statistic as it shows you how many people are leaving a site just because of its slow loading times.

So, make sure that your website loads quickly and if it’s not fast enough, consider switching to a good web hosting provider.

3. Customer satisfaction drops by 16% when a website’s load time is increased by 1 second

This means that when your website takes longer to load than 1 second, users will be less likely to recommend your site to others compared to websites that load instantly.

Just delay of only one second can result in a 16% drop in customer satisfaction. So, keep an eye on your website load times.

4. 79% of online buyers who aren’t happy with the website performance say they would avoid buying from the same site again in the future.

When people visit your site, they want to be able to access it immediately and browse through it without any difficulties. 

If you are selling anything online, you should make sure that your site loads instantly for all types of internet connections. Why? because 79% of online buyers say that they wouldn’t buy from a site again if it takes too long to load.

5. 80% of users said that slow-loading websites are more frustrating than sites that are temporarily down

No one likes to visit a site that takes ages to load. 

You’ll be shocked to know this fact that 80% of users say that slow sites are more frustrating than sites that are temporarily down.

6. If the page loads in 2 seconds, users visit 8.9 pages on average, compared to only 3.7 pages when the page loads in 8 seconds.

Users are more likely to spend time on a fast-loading website than a slow one. The more time they spend on the website, the higher the likelihood that they will buy something from it. When people stay on websites longer

According to a case study, people visit 8.9 pages on average when load time is less than 2 seconds and 3.7 pages when the site takes more than 8 seconds to load. 

From this data, it’s clear that your goal should be to load your website as fast as possible.

7. The bounce rate for lead generation informational pages improved by 8.3% with a 0.1 second improvement in page speed.

Bounce rate is a popular metric that shows the percentage of users that leave your website without taking an action (like signup, making a purchase, or clicking a link)

Lead generation pages are special because you want people to take some sort of action on them.

And you know what? improving your lead generation web page load time by as little as 0.1 seconds can help you reduce bounce rate by a significant 8.3%. 

When you have a high bounce rate, it means that people are leaving your website without spending much time there.

NOTE: You can use any lead finder tool to find leads.

8. 70% of consumers say page speed influences their willingness to purchase from an online retailer

This data shows that people care about how fast your website loads. If it’s too slow, they are more likely to leave the site and look for another one without purchasing anything.

So, if you want to increase sales, make sure your website loads instantly.

9. The average session length of sites that load in 5 seconds is 70% longer than those that load in 19 seconds

According to the study performed by Google, the average session length is 70% longer on websites that load in 5 seconds compared to those that load in 19 seconds.

So, If your website loads in 5 seconds or less, it has a higher chance of keeping users on that page longer.

This is a great way to increase sales because If users spend more time on your website, they are more likely to convert and purchase something.

How Does Page Load Time Affect on SEO? [Latest Stats 2024 + Trends]

10. 1.65 seconds is the average load time of Google’s first page results 

Google is the most popular search engine and they want to provide users with the best search results. 

That’s why they released the Google Core Web Vitals update. According to it, Google is going to take page-loading speed into account when ranking pages. 

Did you know that the average page load time of Google’s first page results in 1.65 seconds?

This means that if set your site up to load quickly, you could get a better search engine ranking.

11. Yahoo! traffic increases by 9% for every 400 milliseconds of improvement in page speed

Let me share very interesting website speed statistics with you. 

According to the data provided by SitePoint, every 400 milliseconds of improvement in page speed can increase the traffic of Yahoo! (a popular search engine) by 9%.

12. Average bounce rates for pages that load in two seconds is 6%, while those that load in five seconds spike to 38%

This is another very interesting site speed statistic that you should show in 2024.

According to the latest study performed by Pingdom, Websites that loads in just 2 seconds have an average bounce rate of 6%, and those that loads in 5 seconds have an average bounce rate of 38%. 

Here is more data about Bounce rate and website speed.

The average Bounce Rate is 7% for websites that load in 1 second.
The average Bounce Rate is 11% for websites that load in 3 seconds.
The average Bounce Rate is 38% for websites that load in 5 seconds.
The average Bounce Rate is 65% for websites that load in 10 seconds.
The average Bounce Rate is 69% for websites that load in 15 seconds.

13. 1 second of extra loading time equals 11% fewer page views

Due  Google Core Web Vitals update, it’s very important to improve the site loading time. Why? because after this update, Google is rewarding the sites that have a good page loading time.

According to a case study by Forbes, even a 1 second of extra loading time can lead to a significant 11% fewer page views.

That’s why it’s very important to optimize your site for the best page loading speed.

14. 23% of people leave the page if they don’t find the required information within a few seconds

Let’s see another interesting page speed stat about the website speed and exit rate.

According to a recent study, 23 out of 100 users leave a website if they don’t find the required information within a few seconds.

It means that if your page doesn’t load quickly then people will leave your sites.

15. CDNs can improve loading times by up to 51%

There is not any doubt that Content Delivery Network (CDN) helps in boosting the website speed. 

You’ll be amazed to know that just by using CDN service you can boost your website speed by 20 to 51%.

So, consider using a good CDN service.

How Does Website Load Time Affect on Revenue? [Stats + Trends of 2024]

16. A 1-second delay in page loading results in a 7% drop in conversions

This is another interesting page speed statistics that show the effect of page load time on conversion rate. 

According to a study performed by Forbes, a 1-second delay in page loading results in a 7% drop in conversions.

It means that if your site is slow then you will lose a lot of potential sales.

17. One second of page delay could result in a loss of $2.5 million in sales every year on an E-commerce site making $100,000 per day

If you are running an E-commerce site then this site load time statistics is for you.

According to research, just one second of delay in page speed of eCommerce site making $100,000 per day could result in a loss of $2.5 million in sales every year.

This means that if you have slow loading website, it will affect the sales of your eCommerce site drastically.

18. 77% of smartphone consumers avoid purchasing from slow-loading E-commerce sites

We all know that smartphone users are increasing day by day. More people are using mobile devices as compared to desktops.

So, you need to make sure that your site loads super fast on the mobile device. 

And you know what?

According to the latest study performed by Google, 77 out of 100 smartphone consumers say that they avoid purchasing from slow-loading eCommerce sites. 

So, if you don’t want to hurt your sales then make sure that your E-commerce site loads super fast on mobile devices.

19. E-commerce conversion rates are highest on pages that load within 2 seconds

If you have an E-commerce site, then this is another great site speed statistic for you.

If you want to increase the conversion rate of your E-commerce site, then make sure that your E-commerce site loads within 2 seconds.

Why?

Because According to a recent website speed case study, E-commerce sites that loads within 2 seconds have the highest conversion rates. 

20. Conversion rates can increase by 8% with a 0.1 second improvement in website speed

If you are selling products, services, or anything else through your website then you can understand the importance of converting visitors into sales.

And you know what? The speed of your site affects the conversion rate of your site. 

According to the latest website speed case study test, you can increase the conversion rate on your site by 8% by improving your page speed by just 0.1 seconds. 

21. Almost one-third of shoppers leave a website if it takes longer than five seconds to load

The importance of keeping shoppers in a shopping site is vital for the success of any business. 

Websites that have the best conversion rates and lead to more sales are those that take their time to make sure people are engaged

If your site doesn’t load quickly then shoppers will start leaving your site and you’ll lose lots of sales. 

Did you know? One out of three online shoppers leaves the site if it takes longer than five seconds to load.

22. As mobile page load time increased by just 0.1 seconds, 9.1% more shoppers added items to their cart

This is another great web page speed statistics that shows the effect of page load time on the shopping cart. 

According to recent page speed statistics, 9.1% more shoppers adds items to their cart after just 0.1 seconds of improvement in website speed.

So, it’s important to make sure that your website loads super fast on mobile devices.

23. 14% of Online shoppers switch to another shopping site if the shopping site loads slowly

According to a recent study, 14% of offline shoppers switch to another shopping site if the shopping site does not load quickly. 

It means that if your site is loading slowly then your competitors can steal your loyal customers without any effort. 

So, make sure that your website gives a good impression and is fast enough to meet the expectations of the people visiting it.

Desktop vs mobile: Website Load Time Stats 2024 + Trends

24. The average loading time for a webpage on a desktop is 10.3 seconds

After analyzing 5.2 million web pages, Brain dean found that the average loading time for a webpage on a desktop is 10.3 seconds.

25. The average loading time for a webpage on mobile is 27.3 seconds

In a recent case study, Brian Dean analyzes more than 5.2 million websites and found that the average loading time for a webpage on mobile is 27.3 seconds. 

26. The majority of web traffic comes from mobile, but desktop conversion rates are higher

We all know that mobile users are increasing day by day. More people are using mobile devices as compared to desktops and laptops. 

But there is an interesting fact that you should know. Even though most of the web traffic is coming from mobile devices, desktop conversion rates are higher.

27. A whopping 73% of mobile users say that they have experienced a website that is too slow to load

A recent study done by Kissmetrics found that 73% of mobile users say that they have experienced a website that is too slow to load.

28. 51% of mobile internet users say that they’ve experienced a crashed website

Another interesting fact that came out from the study done by Kissmetrics is that 51% of mobile internet users say that they’ve experienced crashed or froze websites.

Other Website Load Time Statistics for 2024

29. 81% of marketers know that speed impacts their conversions, but they don’t try to improve it

This is a very interesting website speed stats that you should know.

81% of marketers are aware of the fact that page load time affects their conversion and it can increase by improving the page speed.

Even after this, they don’t do anything to improve the page speed by making it faster.

30. On average, PHP 7.3 is 9% faster than PHP 7.2

Your page load time can improve drastically if you’ll use the latest version of PHP on your site. 

It’s now proved that the latest version of PHP (i.e. PHP 7.3) is 9% faster than the previous version of PHP (i.e. PHP 7.2)

So, just by using PHP 7.3, you can see a 9% improvement in your page speed.

31. In retail and travel, bounce rates improved by 5.7% and 5.4% when load time was reduced by just 0.1s

If you are running any kind of retail or travel-related site then this site speed statistic is especially for you.

You’ll be amazed to know this page load time metrics that for retail and travel sites, if your site load speed is improved by just 0.1 seconds, then bounce rate reduces by 5.7% and 5.4%.

32. By reducing website page load time by just 0.1s, retail customer engagement increased by 5.2%

Here are other interesting stats for retail website owners.

In a recent page load time benchmark test, it’s found that by reducing the page load time by just 0.1 seconds, customer engagement increased by 5.2%.

It shows that even if you improve your site load speed by a small amount, then your customer engagement will increase significantly.

33. A tenth-of-a-second decrease in load time resulted in an 8% increase in page views per session for luxury sites

But this website speed stats data is going to encourage you to make sure that your site is fast enough to capture users’ attention and increase page views.

According to the latest web page load time benchmark test, it’s found that 8% increase in page views per session can be easily achieved by improving the site load time by just a tenth of a second.

So, it’s clear that by improving the website speed, you can improve your conversion rate and make your site more appealing to consumers.

34. In retail and travel sites, the conversion rate increased by 8.4% and 10.1% when page load time decreased by one-tenth

Here is another interesting site speed fact for retail and travel site owners. 

According to the latest stats, if your retail and travel website loads just one-tenth second faster, then you’ll be able to improve your conversion rate by 8.4% and 10.1% respectively. 

It means that a small change like this can make a significant difference to the overall conversion of your site.

35. Only 62% of mobile users who visited a slow site said they would return, compared to 95% for a fast one

As more and more people are using mobile devices these days as compared to desktop. So, you need to make sure that your page load time is good enough on mobile devices as well. 

We all know that the first impression matters most and it is proved by research as well. 

It’s found that only 62% of mobile users who visited a slow site said they would return, compared to 95% for a fast one.

36. 88.5% of users say that slow-loading pages are their primary reason behind leaving a website

Here are other eye-opening site speed stats that you should know.

According to a recent survey, One of the primary reasons that 88% of internet users abandon a website is the slow loading time. 

It means that if you can improve your page load time then your user experience will surely improve and people will stay longer as well.

37. The annual losses from slow-loading websites are $2.6 billion

Here are another amazing web page load time statistics that you should know.

If you are running any kind of online business then it’s better to make sure that your site is fast enough. 

According to recent data, the average annual loss from slow-loading websites is about $2.6 billion.

From this data, you can understand that if you can improve the page speed of your site then you’ll have a higher chance of getting more customers.

7 Things that Affect Page Load Time

There are many factors that you need to keep in mind if you want to improve the overall performance of your website. 

Here is a list of 7 things that affect the page load time:

Web Hosting
Cache Plugin
CDN
WordPress Plugin
Image Optimization
Javascript, CSS, HTML
Theme

1. Web Hosting

Web hosting is the crucial factor that speeds up your website. 

If you are not using a good web hosting company then you’ll certainly have a slow-loading website.

So, I’ll highly recommend you to use web hosting that provides super-fast speed, good uptime, and CDN so that you can improve the overall performance of your site.

I’m using Rocket hosting on this site which helped me to pass the Google Core Web Vitals and achieve a site speed of less than 1 second. 

2. Cache Plugin

Using a cache plugin can improve your site speed significantly.

A cache plugin helps in automatically caching all of your website pages and files and makes the next user request for your site’s content much quicker.

There are some other benefits of using a cache plugin like GZIP compression, CSS minification, JavaScript minifications, and many more which help you to load your website faster. 

3. CDN 

Just by using a CDN (Content Delivery Network), you can boost your website speed from 20 to 51%. 

Let me explain how it improves your page load time. CDN keeps a copy of your webpage in multiple data centers all around the world.

When a user visits your site, the contents are loaded from one of many data centers that are located near them. 

4. WordPress Plugins

If you are using lots of plugins on your WordPress site then it’ll slow down your website.

To avoid this, make sure you use only those plugins that you need. 

The more plugins you are using on your WordPress site, the more resources will be required to load it and increase the no. of HTTP requests. Ultimately, it’ll affect the site speed of your website.

5. Image Optimization

If you don’t optimize your image properly then it’ll increase your web page size and your page will take a longer time to load.

So, must resize and compress images before uploading them to your WordPress site and use an image optimizations plugin like ShortPixel. 

6. Javascript, CSS and HTML

Javascript, CSS, and HTML files also affect your website speed a lot. So, do the following things:

Minifying your javascript, CSS, and HTML files will make your website load faster by reducing the size of those files.
Combine your javascript, CSS, and HTML files to reduce the no. of HTTP requests.
Defer JavaScript loading
Apply asynchronous loading for CSS and JavaScript files

7. Theme

The theme also play important role in improving your site speed. Use a lightweight theme like GeneratePress or Kadence (check coupon here) to see improvement in your website speed.

Also Read: How to Get Site Load time Under 1 Second?

How to Check Your Website Speed?

The very first thing you need to do is to check the speed of your website so that you can decide whether you need to optimize your website speed or not.

Here are some of the amazing speed testing tools that you can use to check the load time of your website.

1. Google Page Speed Insights

Google page speed insights is a very famous tool of Google that helps you to check your website speed for both mobile and desktop devices. 

It also shows whether your site passed Google Core Web Vital or not. That’s why it’s a favorite tool of bloggers to check their page speed score. 

2. GTMetrix

GTMetrix is also a very famous tool that helps you to check the speed of your website and it also shows the reasons behind your site’s slow speed. 

It will give you a list of actionable recommendations that you can apply to increase the speed of your website and then it’ll be easy for you to increase your search engine rankings.

3. Pingdom

Pingdom is another great tool that lets you check the speed of your website in multiple locations.

Apart from this, it also gives practical recommendations that you can apply to improve the page load time of your website. 

FAQs about Latest Page Load Time Stats 2024

Want to learn more statistics? Check out these articles: 👇

Emotional Marketing Statistics & Data
ChatGPT Statistics & Data
Affiliate Marketing Statistics
Sales Funnel Stats
Conversion Rate Optimization Stats
Webinar Stats
SaaS Stats

Final Words About Website Load Time Statistics 2024

I hope that you’ve learned new things from the website load time stats article and it will also give you a better perspective about the importance of improving the page speed of your website.

But knowing it is not enough, you should also work hard to make sure that your site speed is good enough.

If you have any doubt regarding website load time statistics 2024 then let me know via comment below. I’ll reply asap. 

Website Speed Statistics Resources: