60+ Conversion Rate Optimization Statistics 2022 [Top Stats]

Conversion Rate Optimization is super important if you want to build a business that thrives.

But how to know what’s working in this industry? Just read this guide on Conversion Rate Optimization Statistics 2022.

By reading CRO Statistics you would be fully aware of what’s working in this industry so you can implement it in your business and get success fast.

Let’s dive right in to see some latest Conversion Rate Optimization Stats that you should know in 2022.

Editor’s Pick (Top Conversion Rate Optimization Stats 2022)

  • The average conversion rate for websites is 2.35%
  • According to 56% of marketers, the A/B test is their highly preferred conversion optimization method.
  • Paid traffic has the highest average conversion rate by traffic source (2.9%) whereas organic traffic is just below it (2.8%)
  • Reduce form fields from 11 to 4 and you would get a 120% increase in your conversions
  • People using CRO tools for Conversion Rate Optimization gets an average ROI of 223%
  • Leads increases by 55% if you increase your landing pages from 10 to 15
  • About 2 out of 3 businesses in the world don’t have a properly structured CRO strategy
  • Only 22% of total businesses around the world are happy with their conversion rates
  • Longer landing pages with more content tend to generate 220% more leads than short landing pages
  • CTA with the anchor text “Click Here” converts much better than “Submit”
  • Conversions increases by 100% if you remove the navigation bar from your landing pages
  • Video marketers get 66% more qualified leads annually
  • Adding personalization to your emails or messages can increase conversion by up to 10%
  • More than half (61%) of customers read online customer reviews before purchasing a product
  • Almost all the marketers (96%) think that “segmentation” is the most powerful weapon of marketers to improve conversion rates
Table of Content
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General Conversion Rate Optimization Statistics 2022

conversion rate by traffic sources stats

1. The average conversion rate for websites is 2.35%

Conversion Rate Optimization is one of the toughest tasks in the digital marketing world.

The reason is the rise in the number of websites on the web.

It has been found from a study by Wordstream that the average conversion rate of websites is 2.35%.

2. The top-performing websites on the web have a conversion rate of 11%

Do you know what is the most important aspect of the online world?

It is gaining the trust of your audience because it takes a lot of consistent effort to get it.

And that’s the reason why top websites get a much higher conversion rate than normal websites.

It has been found that top websites on the web get a conversion rate of 11%

3. The average conversion rate on mobiles is 1.53% whereas it is 4.14% on desktops

desktop vs mobile conversion rate

People buy products more on desktop than on mobile devices even though everyone has a smartphone in their hands.

It has been found that the average conversion rate on mobile is 1.53% whereas it is 4.14% on desktop.

4. The average conversion rate of FB ads is 9.21%

facebook ads conversion rate statistics

Facebook is still the most lucrative platform to run ads for paid marketers which comes with a superb conversion rate too.

It has been found that the average conversion rate of FB ads is 9.21%

5. Sports goods have the lowest average eCommerce conversion rate (2.35%) whereas foods and beverages have the highest (4.95%)

average conversion rate by industry stats

eCommerce business has risen at a superb rate in the last 2 to 3 years.

But which industry has the highest conversion rate and which has the lowest?

It has been found that the sports goods industry has the lowest average conversion rate of 2.35% whereas the foods and beverages industry has the highest with 4.95%.

6. The B2B industry with the highest conversion rate is professional or financial services (10%) whereas the lowest is the non-profit one (2%)

The B2B is one of the toughest yet most lucrative industries around the web.

It has been found that professional or financial services are the B2B industry with the highest conversion rate of 10% whereas the non-profit is the one with the lowest conversion rate of 2%

7. Paid traffic has the highest average conversion rate by traffic source (2.9%) whereas organic traffic is just below it (2.8%)

conversion rate by traffic sources stats

Organic traffic is one of the most lucrative traffic sources for marketers.

However, it has been found from a study that paid traffic gets the highest average conversion rate by traffic source (2.9%) and organic traffic is just behind it (2.8%)

Surprising for sure!

8. Companies spend just $1 on CRO (Conversion Rate Optimization) for every $92 spent on customer acquisition

Despite being one of the most important tasks in digital marketing, CRO is super underrated.

From a statistic, it has been found that companies spend only $1 on CRO for every $92 spent on customer acquisition.

9. Highest converting companies spend at least 5% of their overall marketing budget of CRO (Conversion Rate Optimization)

Conversation rate optimization is a two-way street where you have to invest your money to improve your website’s conversion rate.

It has been found that the highest converting companies spend at least 5% of their overall marketing budget to optimize their conversion rate.

10. About 2/3 of businesses in the world don’t have a properly structured CRO strategy

Your business won’t get the desired conversion rate if you don’t have a proper structure in place for Conversion Rate Optimization.

Around 2/3 of businesses don’t have a proper CROP strategy.

11. 55% of companies around the world are planning to increase their Conversion Rate Optimization budget

Slowly but steadily most businesses around the world are starting to realize the importance of Conversion Rate Optimization.

From a study, it has been found that 55% of companies in the world are planning to increase their conversion optimization budget.

12. Restaurant industry is the one with the highest conversion rate of 18.2%

13. People using CRO tools for Conversion Rate Optimization gets an average ROI of 223%

Tools are one of the biggest friends of digital marketers especially when it comes to conversion optimization.

From a study, it has been found that people using CRO tools for conversion optimization get an average ROI of 223%.

14. With the right targeting and testing you can boost the conversion rate up to 300%

Targeting and testing are the two important pillars of conversion optimization.

With the right testing and targeting, you can boost the conversion rate up to 300%

15. Only 22% of total businesses around the world are happy with their conversion rates


Landing Page Conversion Rate Optimization Statistics 2022

conversion rate optimization statistics stats

16. Around 50% of marketers create a new landing page for each offer or marketing campaign

Creating a new landing page for each campaign or offer is a superb tactic to improve your conversion rate.

It has been found that around 50% of marketers use this tactic to get more conversions through their landing pages.

17. Leads increases by 55% if you increase your landing pages from 10 to 15

Increase in landing pages = Increase in the leads and sales for your business.

It has been found that leads increase by 55% if you increase landing pages from 10 to 15.

18. If you use 40+ landing pages on your website then you would have 12 times more leads for your business

19. 62% of B2B businesses around the world have < 6 landing pages

Landing pages are one of the most underrated tactics for capturing leads and driving conversions for your business.

It has been found from a study that 62% of B2B businesses have less than 6 landing pages on their website.

20. 44% of B2B clicks on average goes to the homepage, not to its landing pages

This is one of the worst mistakes of B2B businesses that they run their ad campaigns for their homepage rather than their landing pages.

On their site’s homepage, there is a lot of navigation stuff that distracts your visitors and reduces your conversion rate.

It has been found from a study that 44% of the B2B clicks go to the homepage rather than a landing page.

21. Reduce form fields from 11 to 4 and you would get a 120% increase in your conversions

use less form field to increase conversion rate stats

Adding a lot of fields in your signup form can take your conversion rate to the shore.

So, to improve it you have to add only those fields in your signup forms that are important and cut off the other fluff.

It has been found that reducing form fields from 11 to 4 can lead to a 120% increase in conversions.

22. Multi-page signup forms have a higher average completion rate than single page signup forms

It is believed that having a multi-page signup form can reduce your conversion rate as it can annoy your visitors and can lead to bouncing of your visitors from your website.

However, the finding is the exact opposite because it has been found that multi-page signup forms have a higher average completion rate than single-page ones.

23. CTA with the anchor text “Click Here” converts much better than “Submit”

click here converts better than submit button statistics trends

Having a descriptive CTA on your landing pages can help you a lot in conversion rate.

It has been found from a study that CTAs with the anchor text “Click Here” convert better than “Submit”.

24. Asking your reader’s telephone number in your signup forms can hurt your conversions

asking phone number hurt conversion latest stats

Asking your mobile number in the signup forms is the worst advice anyone can give to improve your conversion rate.

Why? Because the mobile number is a thing which people avoid giving to a stranger because it can lead to fraud.

Also, Conversion Rate Optimization statistics reveal that asking for your reader’s telephone number in the signup form can hurt your conversions.

25. Automating your marketing can boost your quality leads to 451%

Marketing Automation is the biggest blessing for time-bound marketers. It can help you do a lot of your tasks in a very short time which can help you get more leads.

It has been found that marketing automation can boost your leads to 451%

26. Longer landing pages with more content tend to generate 220% more leads than short landing pages

People love content and it shouldn’t necessarily be through blog posts.

You can add valuable content, stats, proof, and more to your landing pages which can help you get more leads and sales.

It has been found that longer landing pages generate 220% more leads than shorter ones.

27. Conversions increase by 100% if you remove the navigation bar from your landing pages

The navigation bar is the biggest distraction creator on your landing pages.

It has been found that conversions increase by 100% if you remove the navigation bar from landing pages.

28. Asking personal questions in your landing page forms decrease conversions

29. Addressing your buyer’s questions on landing pages increases conversions up to 80%

Answering your buyer’s queries can help them make their decisions fast and helps you get more conversions.

It has been found that addressing your buyer’s questions on your landing pages leads to an increase in conversions up to 80%

30. 30% of landing pages around the web have too much copy on them

Yes, I have said that adding content to your landing pages can benefit you with an increase in conversions.

But you have to understand that the purpose of landing pages is to drive conversions and adding too much copy can bore your readers which leads to an increase in bounce rate.

It has been found that around 30% of landing pages have too much copy on them.

31. Multiple offers landing pages get up to 266% fewer leads than single offer ones

Adding multiple offers can confuse your readers which can lead to bouncing off your readers.

It has been found that multiple offer landing pages get up to 266% fewer leads than single offer ones.

32. Only 58% of the marketers use clickable graphics on their landing pages


Blog Post & SEO Conversion Rate Optimization Stats 2022

33. Using anchor text CTAs in your blog posts can boost your conversion rate by 121%

Anchor text CTAs are one of the overlooked things in the Conversion Rate Optimization industry.

In a study by Hubspot, it has been found that using anchor text CTAs has helped them get a 121% increase in conversion rate.

34. CTAs containing search keywords tend to convert 87% better

35. Slide inboxes get a 192% higher CTR

36. Using feature box opt-in can increase your email signups by 51%

37. Adding templates in your blog posts increases conversions by up to 240%

Marketers are using the tactic of content upgrades to get more sales and conversions.

In this tactic, they give PDF versions of their blog post, webinars, etc as a freebie to their audience in return for a sale or email address.

It has been found that adding templates to your blog posts boosts conversions up to 240%

38. Retargeted website visitors tend to convert better than new visitors by 43%

Your retargeted website visitors are those who trust your content and are more likely to buy from you.

It has been found that retargeted website visitors tend to convert better than new visitors by 43%

39. 80% of your website readers don’t cross your blog headline

40. Video marketers get 66% more qualified leads annually

Video content is rising! People are consuming more and more video content which has led to an increase in leads and sales for video marketers.

It has been found that video marketers get 66% more qualified leads annually.

41. Articles with 3000 words or more get twice the amount of page views

In-depth content is the future. You can’t succeed in blogging if you don’t produce in-depth content on your website.

It has been found that articles with 3000 words or more get 2X the number of page views than the content with less than 3000 words.

42. Content marketing costs 62% lesser than traditional marketing but generates 3 times more leads

Content is the king and there is no doubt in that.

It has been found that content marketing costs 62% less than traditional marketing and generates 3X more leads for your business.

43. Adding high quality and SEO optimized images in your blog posts helps your website rank on the first page of Google images

44. CTAs with personalization tend to outperform non-personalized ones by 42%

Personalization is the key to getting more conversions out of your existing blog traffic.

It has been found that CTAs with personalization tend to outperform non-personalized ones by 42%.

45. Blog posts containing at least one list after every 500 words get 70% more blog traffic

The attention span of readers has decreased due to the rise of short-form video content.

So, if you want your blog readers to read your blog posts fully then you have to make them skimmable.

But how? Just use things that make your blog posts skimmable like lists and if your readers stay on your blog for long then it would give positive signals to Google which helps you increase your blog traffic.

It has been found that blog posts containing at least one list after every 500 words get 70% more blog traffic.

46. Having a blog section on your website increases your website ranking potential by 434%

Blogging is a great way to get organic traffic to your website fast.

It has been found that having an active blog section on your website increases your website ranking potential by 434%

47. 61% of marketer’s top inbound marketing priority is improving their site’s organic and SEO presence


Other Latest CRO Statistics and Benchmarks 2022

48. According to 56% of marketers A/B is their highly preferred conversion optimization method

A/B testing is a great way to increase your website’s CRO.

56% of marketers prefer A/B testing as their best CROP technique.

49. Businesses that have a good conversion rate perform 50% more optimization tests than those that haven’t a good conversion rate

Very few businesses in the world have got a good conversion rate and those who do regular optimization tests get a good conversion rate.

It has been found that businesses that have a good conversion rate perform 50% more conversion optimization tests than those that don’t have a good conversion rate.

50. More than half of all companies that use landing pages test them to optimize them for more conversions

Testing is the thing that can help you get more conversions through your landing pages.

The best part? All that without increasing traffic a bit.

More than 50% of all the companies that use landing pages test them to optimize them for more conversions.

51. Most companies find multiple page testing difficult and that’s why they avoid it as much as they can

52. Adding a video on your landing pages can boost its conversion up to 86%

Video content is easier to consume and helps you drive more conversions for your business.

It has been found that adding a video on your landing page can boost its conversion up to 86%

53. Adding personalization to your emails or messages can increase conversions by up to 10%

Business professionals have started to understand the importance of CRO and that’s why the term Conversion Rate Optimization is at its peak.

55. Companies that are good at lead nurturing generate 50% more leads and all that at 33% less cost

Lead nurturing is a process that most business professionals ignore.

They love to spam their lead’s inbox with offers but don’t want to nurture them with content that would help them get more sales and leads.

It has been found that companies that are good at lead nurturing generate 50% more leads at 33% less cost.

56. A big chunk of 87% of marketers post content on their social media platform

Social media is an awesome way to build your following and drive traffic, sales, and leads for your business.

A big chunk of 87% of marketers post content on social media.

57. Adding above the fold CTA can bring in more conversions for your business

58. Referral gets the highest conversion rates (3.74%) across all other CAC (customer acquisition channels) channels

59. Almost all the marketers (96%) think that “segmentation” is the most powerful weapon of marketers to improve conversion rates

Segmenting your email list is a great way to get more sales out of your current leads.

Almost all marketers (96%) think that “segmentation” is the most powerful weapon to improve conversion.

60. More than half (61%) of customers read online customer reviews before purchasing a product

The proof is the most important thing to get more conversions.

It has been found that more than half (61%) of customers read customer reviews before buying a product.


Want to learn more statistics? Check out these articles:


Final Words about CRO Statistics 2022

So, that’s it for this article on Conversion Rate Optimization statistics 2022.

I have tried to include all the recent trends and facts about the CRO industry in this article so you can get fully updated on this industry.

Now you tell me in the comments which of the Conversion Rate Optimization Stats you liked the most from this article?

Also, if you have any queries related to Conversion Rate Optimization then feel free to ask in the comment box.

Resources:

conversion rate optimization statistics stats

Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

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