60+ Sales Funnel Statistics to Know in 2022 [Shocking Stats]

Sales Funnel is one of the most effective ways to drive sales and leads for your business.

However, in today’s time, the competition in this sector is continuously growing. So, to keep yourself ahead of your competition you have to know the current sales funnel stats and trends.

But how? Just read this article on sales funnel statistics 2022 and keep yourself updated.

Let’s dive right in.

Editor’s Pick (Top Sales Funnel Stats 2022):  👇

  • Upselling increases the total revenue by 10 to 30% on average.
  • Companies that create an easy buying process are 62% more likely to win a high-quality sale.
  • Having a video on sales funnel landing page can increase the conversion rate by 60 to 80%.
  • Giving a downsell saves 10% of your sales.
  • Adding a sense of urgency in funnel page can cause an increase in sales up to 332%
  • Sales Funnel Landing pages with 0 to 2 seconds load time have the highest conversion rates.
  • On average 70 to 95% of the revenue of businesses comes from upsells and renewals
  • ClickFunnels is the most used sales funnel builder tool with a 55.81% market share.
  • Featuring more than one offer on a sale funnel landing page can decrease the conversion rate by as much as 266%.
  • 79% of marketing leads are never converted into sales
  • 26% is the average conversion rate of a the sale funnel landing page
  • Landing pages that ask for personal information like name and gender have the worst conversion rate that is 5-6% conversion
  •  Sale funnel that feature social proof convert 1.1% better than those that don’t.
  •  Nurtured leads make 47% larger purchases than non-nurtured leads
  •  Upsells are 68% more affordable than acquiring a new customer
  •  Less than 1% of people generate $1 million through sales funnels 
  •  80% read headlines and 20% read the content
  •  60% of companies believe that A/B testing is highly valuable for conversion rate optimization
  • 95% of buyers choose vendors which provide them with sufficient content
Table of Content
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General Sales Funnel Statistics 2022

sales funnel statistics stats

1. 570k websites out there on the web use at least one sales funnel building tool

Sales funnel is an awesome way to increase your business’s leads and sales and that is the reason why a lot of people use this method.

From a study, it has been found that 570k websites on the web use at least one sales funnel building tool on their websites.

So, if you are still not using any sales funnel-building tool to build sales funnel on your website then you are missing out on a huge opportunity to capture leads and sales for the business.

2. ClickFunnels is the most used sales funnel builder tool with a 55.81% market share

There are a bunch of sales funnel-building tools out there on the web.

However, no one can match the standards of ClickFunnels and that is the reason why ClickFunnels is the most used sales funnel building tool with 55.81% of market share.

sales funnel stats about clickfunnels
Sales Funnels Stats about ClickFunnels

It might be a bit expensive but the features that it comes with justifies it fully.

3. 3.1% to 5% is a good funnel conversion rate according to most businesses

Conversion rate optimization is one of the toughest topics of digital marketing.

There are several processes you have to do such as A/B testing, landing page optimization, and more to get the maximum conversion out of your website traffic.

It has been found in a study that a 3.1 to 5% funnel conversion rate is considered good according to most businesses.

4. Majority of copywriters spend 50% of their time on crafting headlines of their sales funnel pages

sales funnel heading statistics

Crafting killer headlines for your sales pages is one of the most underrated yet important aspects of sales funnel building.

It has been found from a study that the majority of copywriters spend 50% of their time crafting headlines for their sales pages.

5. 95% of buyers choose vendors which provide them with sufficient content

Nothing is more powerful in this world than quality content.

If you create quality content then it would help you get traffic, leads, and sales for your business easily.

First of all, I would like to clarify that quality content is not high-quality blog posts, videos, and more.

It could also be a sales page that properly educates the reader about the product which is being promoted through it.

From a study, it has been found that 95% of buyers choose vendors which provide them with sufficient content.

6. Companies that create an easy buying process are 62% more likely to win a high-quality sale

sales funnel stats buying process

A quick hack for increasing your sales is to keep the distractions bare to a minimum.

A confused mind can’t take decisions properly and it can lead to abandonment too.

It has been found in a study that companies that create an easy buying process are 62% more likely to get a high-quality sale.

7. 90% of visitors who read your headline would also read your CTA

I have seen a lot of marketers who ignore adding headlines to their landing or sales pages which is absolutely wrong.

From a study, it has been found that 90% of visitors who read your headline would also read your CTA.

So, if you want your website visitor to be converted into your customer then add a killer headline to your landing pages.

8. 79% of marketing leads are never converted into sales

leads to sale conversion statistics

Trust me on this that most of the marketing leads that you acquire don’t get converted into your customers.

Why? Because instead of giving value to your audience you are simply spamming your product offers into their mouths which is not good.

It has been found that 79% of overall marketing leads are never converted to sales.

So, you should focus on improving your marketing and sales efforts by monitoring your sales funnel metrics. It’ll help you to increase your sales funnel conversions dramatically.

9. Companies that use a well-defined middle of the funnel (MoFu) engagement and lead-management strategy gets 4 to 10 times higher response rate than general email blasts and outreach

MoFu or the middle of the funnel marketing strategy helps you push your audience into buying the product you are promoting.

It has been found that companies that use a well-defined MoFu get a 4 to 10 times higher response rate than the general email blasts and outreach.

10. Acquiring a new customer is 5 times costlier than keeping an existing one

Trust is a tough thing to build in today’s time and if someone is buying a product from you then that means that they trust you.

So, I would highly recommend you to focus on your existing customers more (especially when you are new) instead of going for the new ones.

From a study, it has been found that acquiring a new customer is 5 times costlier than keeping an existing one.

11. Upselling increases the revenue by 10 to 30% on average

sales funnel statistics about upsell

Upselling is one of those awesome techniques that marketers use to increase their profits.

It helps you get high-quality customers easily.

From a study, it has been found that upselling can increase your revenue by 10% to 30% on average.


Sales Funnel Landing Page Statistics (2022 Stats)

12. 8 seconds is the average person’s attention span

funnel stats about attention span

Due to the enormous increase in the number of websites the attention span of online readers has reached the surface.

From a study, it has been found that 8 seconds is the average person’s attention span.

So, to stick online readers to your content you have to capture their attention right away.

13. 80% read headlines and 20% read the content

Headlines are a great way to hook your audience’s attention right away.

However, if you fail to do so then it can let you lose your audience forever.

From a study, it has been found that 80% of your readers read headlines and only 20% will read your content.

14. Having a video on your landing page can increase the conversion rate by 60 to 80%

sales funnel statistics about video

Video content is booming. It is a fast way to learn something.

From a study by Forbes, it has been found that having a video on your landing pages can increase the conversion rate by 60 to 80%

15. Giving a downsell saves 10% of your sales

Not everyone would buy your tier one product so having a downsell ready can help you earn some bucks in that situation too.

In a study, it has been found that giving a downsell can save 10% of your sales.

16. Adding a sense of urgency can cause an increase in sales up to 332%

sales funnel statistics about urgency in landing page

FOMO and urgency are the two most powerful weapons of marketers which help them get leads and sales easily.

It has been found that adding a sense of urgency to your landing or sales page can increase your sales up to 332%.

Massive!

17. 90% of online buyers read online reviews before purchasing a product

purchase stats

Adding social proof or online reviews of the product you are promoting through your landing pages can make a huge difference in your product sales.

It has been found that 90% of online buyers read online reviews before purchasing a product.

18. 26% is the average conversion rate of a landing page

sales funnel landing page statistics stats

As I have previously stated the increasing conversion rate is one of the toughest tasks for marketers.

From a study, it has been found that 26% is the average conversion rate of a landing page.

19. Landing pages that ask for personal information like name and gender have the worst conversion rate that is 5 -6% conversion

A quick hack to increase your leads – Remove the unnecessary fields as much as you can to boost signups.

It has been found from a study that landing pages that ask for personal information like name and gender have the worst conversion rate of 5 to 6%. 

20. Landing pages with 0 to 2 seconds load time have the highest conversion rate

No one likes a slow landing page. It can make your readers bounce back without giving you a lead or sale.

Along with that slow speed decrease the organic reach of your landing page which is also not good.

From a study, it has been found that landing pages with 0 to 2 seconds of load time have the highest conversion rate.

21. Having 10 to 12 landing pages can boost up leads to 55%

A great landing page is the marketer’s secret weapon of driving leads and conversions.

From a study, it has been found that having 10 to 12 landing pages can boost your leads to 55%.

22. Pages with only 1 CTA have 1.6% more conversion power than those with 2 CTAs or more

As I have previously stated that a confused mind can’t make clear decisions.

It is fully true in the case of CTAs that you use on your landing pages.

It has been found that pages with only 1 CTA have 1.6% more conversion power than those with 2 or more CTAs.

23. Featuring more than one offer on a landing page can decrease the conversion rate by as much as 266%

To maximize the conversions of your landing page you should promote only a single offer through it.

It has been found that featuring more than one offer on a landing page can decrease the conversion rate by 266%.

24. Landing pages that feature social proof convert 1.1% better than those that don’t

sales funnel stats about social proof

Adding social proof to your landing pages is the key to get leads and sales.

Through a study, it has been found that landing pages that feature social proof convert 1.1% better than those which don’t feature any kind of social proof.

25. Two-step landing page forms are 30% more effective than the traditional 1-step form

As I have previously said that having email forms with fewer fields helps you get more leads.

However, from a study, it has been found that two-step landing page forms are 30% more effective than traditional 1-step forms.

26. 60% of companies believe that A/B testing is highly valuable for conversion rate optimization

A/B testing your landing pages is one of the successful ways to optimize them for conversions.

From a study, it has been found that 60% of companies believe A/B testing is highly valuable for conversion rate optimization.

27. Companies that create 30 or more landing pages get 7 times more leads than those who use less than 10

Having more landing pages on your website is a great way to increase your leads and conversions.

It has been found that companies that use 30 or more landing pages get 7 times more leads than those that use less than 10.

28. Companies with 40 or more landing pages get 12X more leads than those with five or fewer

This stat is quite similar to the one which I have mentioned above.

From a study, it has been found that companies with 40 or more landing pages get 12X more leads than those with five or fewer.

29. 48% of landing pages have more than one offer

Having multiple offers on a single landing page can pull down your conversion rate to the bottom.

However, it has been found that 48% of total landing pages feature more than one offer.

30. 20% of businesses have reported that they don’t have an effective strategy for landing page testing

Testing your landing pages regularly can help you boost your product’s conversion rate.

However, from a study, it has been found that 20% of businesses have reported that they don’t have an effective strategy for landing page testing.

31. Only 16% of landing pages are free of the navigation bar

Removing the navigation bar from your landing pages can be a conversion rate booster.

It helps you keep the distractions to the minimum which helps your visitors to convert into your customers easily.

However, from a study, it has been found only 16% of landing pages are free of the navigation bar.


Sales Funnel Email Marketing and Lead Nurturing Statistics 2022

32. 68% of companies have not attempted to measure the sales funnel statistics

Measuring your sales funnel metrics is extremely crucial because it helps you find your mistakes which you can fix to take your leads and sales to the next level.

Still, 68% of companies have not attempted to measure their sales funnel statistics.

33. 69% of marketers feel that their first priority should be to convert leads into customers

Converting leads to customers is a super tough sales process.

You have to provide them with quality content to convert your leads to your customers.

In a study, it has been found that 69% of marketers feel that their first priority should be to convert their leads to customers.

34. Nurtured leads make 47% larger purchases than non-nurtured leads

nurtured lead sales funnel statistics

Nurturing your leads is a super important process that helps you convert them into your regular customers.

From a study, it has been found that nurtured leads make 47% larger purchases than non-nurtured leads.

Along with that, it is quite cost-effective than capturing new leads all the time.

35. 96% of visitors to your website aren’t ready to buy anything yet

Indeed, most people who visit your website for the first time won’t buy products from you.

But why? Because to sell something you have to get trust first which would not be there if a visitor is visiting your website for the very first time.

It has been found from a study that 96% of visitors to your website aren’t ready to buy anything yet.

36. 44% of salespeople give up just after one rejection

In the process of getting sales for your product, you will have to face a lot of rejections.

Most people will give up just after one rejection but those who last will get the real cream.

From a study, it has been found that 44% of salespeople give up just after a single rejection.

37. 30 to 50% of sales are made by the first vendor to respond

To get sales of your product you have to act fast and those who will do so will bag the most sales.

From a study, it has been found that 30 to 50% of sales are made by the first vendor to respond.

38. 65% of businesses say that getting traffic and leads is their biggest marketing challenge

Getting traffic and leads for your business is one of the toughest tasks.

You can do that either through paid traffic or through an organic method like SEO.

From a study, it has been found that 65% of businesses say that getting traffic and leads is their biggest marketing challenge.

39. 68% of B2B businesses use landing pages to nurture new sales leads

B2B is one of the toughest business sectors and what’s tougher is to collect new leads.

In a study, it has been found that 68% of B2B businesses use landing pages to nurture new sales leads.

40. 65% of companies don’t have a defined lead nurturing process

Without a proper process, you can’t achieve success in anything.

The same is the case with lead nurturing. You can’t get success in it if you don’t have a pre-defined lead nurturing process.

It has been found in a study that 65% of companies don’t have a defined process of lead nurturing.

41. 51% of email marketers say that email list segmentation is the most effective way to personalise lead nurturing

Personalization is super important in email marketing and the best way to do that is by using email list segmentation.

From a study, it has been revealed that 51% of email marketers say that email list segmentation is the most effective way to personalize the lead nurturing process.

42. Only 29% of brands nurture their existing customer beyond the initial purchase

Lead nurturing is one of the cost-effective ways to get sales for your products.

However, very few marketers use this technique to get sales.

In a study, it has been revealed that only 29% of brands nurture their existing customers beyond the initial purchase.

43. 57% of marketers say that lead nurturing is the most valuable feature of automation software

Using an automation tool for your lead nurturing process helps you gather leads for your online business fast.

Yes, you have to manually input some things to make your lead nurturing process more personal.

From a study, it has been found that 57% of marketers say that the lead nurturing process is the most valuable feature of an automation tool.

44. Segmented email campaigns earn 100.95% higher click-through rates than non-segmented email campaigns

Email segmentation is one of the biggest assets for all the email marketers out there.

It helps you establish a connection between your email audience and improves your email’s click-through rate.

From a study, it has been found that segmented email campaigns tend to earn 100.95% higher CTR than non-segmented email campaigns.

45. Marketers who use segmented email campaigns noted a 760% increase in revenue

As I have previously said that email segmentation tends to increase the CTR of your emails.

However, along with that segmentation helps you boost your sales too.

From a study, it has been found that marketers who use segmented email campaigns noted a 760% increase in total revenue generated.

46. 80% of business professionals believe that email marketing increases customer retention

Email marketing is one of the oldest yet most effective channels to build your audience.

From a study, it has been found that 80% of business professionals believe that email marketing increases customer retention rate.

47. Companies that blog more than 11 times a month gets 4x more leads than those who blog 4 to 5 times per month

Blogging is a wonderful way of capturing new leads and sales for your business without giving a dime.

From a study, it has been found that companies who blog more than 11 times a month get 4x more leads than those who blog 4 to 5 times per month.

48. Outbound leads costs 39% more than inbound leads

Content is king! It is one of the very few ways in which you can get leads and sales for your business without spending much money.

It is exactly the opposite of ads where you have to spend a lot of your money to get leads and customers.

From a study, it has been found that outbound leads (like ads) cost 39% more than inbound leads (like content).

49. 54% of email marketers say that increasing engagement rate is their number one priority

The engagement rate in email marketing is becoming less day by day. The main reason behind it was the spam that email marketers were sending in their subscriber’s email boxes.

So, email marketers need to increase the engagement rate of their emails.

It has been found from a study that 54% of email marketers say that increasing their email engagement rate is their number one priority.


Other Sales Funnels Statistics You Should Know in 2022

50. 61% of marketers think that improving SEO and organic presence is a top inbound marketing priority

As I have previously told that inbound marketing is way cheaper than outbound marketing.

But what aspect of inbound marketing is the top priority of marketers?

It has been found from a study that 61% of marketers think that improving SEO and their organic presence is their top inbound marketing priority.

51. Average cart abandonment rate across all industries is 69.57%

Cart abandonment rate is one of the biggest pain in the neck for eCommerce owners and funnels marketers.

It has been found that the average cart abandonment rate across all industries is 69.57%.

52. A good conversion rate is above 10% with some businesses getting an average of 11.45%

Getting a good conversion rate is super essential for your business to run.

But what is a good conversion rate?

From a study, it has been found that a good conversion rate is above 10%. However, some businesses get an average of 11.45%.

53. Upsells are 68% more affordable than acquiring a new customer

Upsells are a blessing for marketers. It helps them increase their average order value and is quite affordable too.

From a study it has been found that upsells are 68% more affordable than acquiring new customers.

54. On average 70 to 95% of the revenue of businesses comes from upsells and renewals

Getting new customers is quite costly and that’s why most businesses focus largely on customer retention and upsells.

From a study, it has been found that on average 70 to 95% of the revenue of businesses comes from upsells and renewals.

55. 55% of companies say that articles and blog posts are the most effective way to move prospects into the sales funnel

Moving your prospects into the sales funnels is one of the toughest tasks for marketers out there.

From a study, it has been found that 55% of companies say that articles and blog posts are the most effective way to move prospects into sales funnels.

56. Less than 1% of people generate $1 million through sales funnels

Sales funnel is one of the superb ways to generate more sales out of your existing traffic.

However, building a successful one is not an easy job.

It has been told in ClickFunnels webinar that less than 1% of people generate $1 million revenue through sales funnels.

57. It has been found that the average value of an email subscriber is $48.87.

58. 54% of consumers want to see more video content from a brand or business

Nowadays people like to see more video content because it is easier to consume.

From a study, it has been found that 54% of consumers want to see more video content from a brand or business.

59. Only 22% of businesses are satisfied with their conversion rate

60. President Obama raised an additional $60 million using A/B testing


Want to learn more statistics? Check out these articles: 👇


Final Words About Sales Funnel Statistics 2022

So, that’s all for the sales funnel statistics 2022.

By reading this article fully you would now be aware of all the trends and sales funnel stats going on in the sales funnels industry.

You can reach out to me easily through the comment box if you have any queries regarding sales funnels.

Or you can use the comment section to ignite a healthy discussion.

Waiting for your comments 🥰

Resources:

sales funnel statistics stats

Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

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