12 Emotional Marketing Statistics (2022): New Stats & Data

Emotional marketing is one of the most effective ways to connect with your customers and create an emotional connection.

When done correctly, it can result in increased loyalty, word-of-mouth marketing, and higher profits.

In this article, we will discuss some of the best emotional marketing statistics for 2022.

We will explore how emotional marketing affects different aspects of business, such as customer loyalty and purchasing decisions.

By understanding these Emotional Marketing Stats, you can create a more effective emotional marketing strategy for your business!

Topic Covered:

  • What is Emotional Marketing?
  • Benefits of Emotional Marketing
  • Emotional Marketing Facts
  • Emotional Marketing Trends

Editor’s Pick (Top Emotional Marketing Stats of 2022)

  • Purely emotional content type Ads copy performs twice as well (31% vs. 16%) compare to those with only rational content
  • The rate of customers who recommend a brand based on emotional connection is 71%
  • 23% of sales spikes are generated by ads with above-average emotional responses.
  • 70% of viewers who are very likely to buy a product were emotionally triggered by an advertisement
  • Click-through rates for headlines with negative superlatives (“worst” or “never”) are 30% higher than those with positive superlatives (“best” or “always”)
  • Strong emotional videos are 2X more likely to be shared than weak emotional videos
  • An emotional connection between a customer and the organization is 52% more valuable than a highly satisfied customer
  • There is a 38% chance that anger-inducing content will go viral
  • A mere 15% of consumers say that brands have a good ability to form emotional bonds with them
  • In terms of emotional engagement with brands, Italians are at the forefront (65%)
  • 82% of consumers are loyal to their favorite brands when considering their purchase decisions (compared to only 38% of consumers with low emotional engagement)
  • 95% of purchases are influenced by subconscious factors

12 Eye-opening Emotional Marketing Statistics 2022

emotional marketing statistics stats

1. Purely emotional content type Ads copy performs twice as well (31% vs. 16%) compare to those with only rational content

emotional marketing statistics 1 emotion in campaign

The IPA dataBANK is full of 1400 case studies on successful advertising campaigns.

According to it, ads with purely emotional content perform twice as well as those with only rational content (31% vs. 16%).

This proves that people respond more strongly to ads that touch on their emotions, whether it’s happiness, sadness, anger, or fear.

And while we might not always be aware of it, emotions play a big role in our decision-making process.

So the next time you’re planning an ad campaign, make sure to tap into your audience’s emotions to create a truly effective and memorable ad.


2. The rate of customers who recommend a brand based on emotional connection is 71%

emotional marketing statistics 2 recommendation rate

It’s no secret that customers who feel emotionally connected to a brand are more likely to become lifelong fans.

But according to a recent study, the benefits of an emotional relationship go even further than customer loyalty.

The study found that customers with an emotional connection to a brand have a 306% higher lifetime value. 

They also recommend the company at a rate of 71%, compared to the 45% average recommendation rate for customers without an emotional connection.

In other words, an emotional relationship with a brand is not only good for customer retention – but it’s also good for business.


3. 23% of sales spikes are generated by ads with above-average emotional responses.

emotional marketing statistics 3 sales

If you’re in the business of advertising, it’s important to know what drives conversions.

Does a rational approach work best, or do customers respond more to ads that provoke an emotional response?

Nielsen did research on it.

The research looked at 100 ad copies from 25 different brands and found that those with an above-average emotional response generated 23% more sales volume than ads that didn’t elicit an emotional reaction.

This suggests that ads that can evoke an emotional response from viewers are more likely to lead to conversions.

So if you’re looking to boost your bottom line, it might be time to start thinking about how you can get your customers to feel something when they see your ad.


4. Click-through rates for headlines with negative superlatives (“worst” or “never”) are 30% higher than those with positive superlatives (“best” or “always”)

emotional marketing statistics 4 CTR

A recent study by Outbrain revealed some interesting insights into what makes a headline successful.

After analyzing 65,000 headlines, they found that headings with negative superlatives (“worst” or “never”) had 30% higher click-through rates than those with positive superlatives (“best” or “always”).

This may seem counterintuitive, but it appears that readers are more likely to engage with headlines that promise to reveal something negative.

Whatever the reason, this study provides valuable insights into how to craft a headline that will grab attention.


5. Strong emotional videos are 2X more likely to be shared than weak emotional videos

emotional marketing statistics 5 video

According to a recent study by Unruly, strong emotional videos are twice as likely to be shared as weak emotional videos.

This suggests that people are more likely to share content that makes them feel strongly, whether it’s positive or negative.

So if you’re looking to create shareable video content, it’s important to focus on creating something that will elicit a strong emotional reaction from viewers. 


6. An emotional connection between a customer and the organization is 52% more valuable than a highly satisfied customer

emotional marketing statistics 6 customer

As any business knows, customer satisfaction is essential for success.

However, a new study from Harvard Business Review has found that customer loyalty is even more important.

The study found that customers who have an emotional connection to the organization are 52% more valuable than those who are simply highly satisfied.

This is because emotionally connected customers are more likely to become lifelong advocates for the organization.

They are also more likely to make impulse purchases, recommend the organization to others, and forgive mistakes.

As a result, businesses should focus on creating emotional connections with their customers to build long-term loyalty.


7. There is a 38% chance that anger-inducing content will go viral

emotional marketing statistics 7 viral

Moz found in a case study that there is a 38% chance that content that induces anger will go viral.

Don’t get it wrong. Introducing anger doesn’t mean that you should insult your reader. Instead, you should focus on writing about controversial topics and showing anger about this topic.

So, When writing about a controversial issue, it is important to direct your anger toward the topic, not your readers.

This will help keep the discussion civil and respectful. Everyone will have a different opinion, so be sure to present your argument fairly and without insult.


8. A mere 15% of consumers say that brands have a good ability to form emotional bonds with them

emotional marketing stats 8 connection

In today’s competitive marketplace, it is more important than ever for brands to form emotional bonds with consumers.

However, according to a recent study, only 15% of consumers say that brands have a good ability to do so.

This means that the vast majority of brands are failing to connect with consumers on an emotional level.

What are the reasons for this?

One possibility is that many brands are simply too focused on selling products and fail to take the time to establish a personal connection with consumers.

Another possibility is that many brands lack the necessary creativity and imagination to form emotional bonds with consumers.

Whatever the reason, it is clear that more work needs to be done if brands want to connect with consumers on an emotional level.

Otherwise, they risk losing their connection with them entirely.


9. In terms of emotional engagement with brands, Italians are at the forefront (65%)

emotional marketing statistics 9 country

A recent study has revealed some interesting insights into the way customers in different regions emotionally connect with brands.

The study found that Italians are the most emotionally engaged with brands, with 65% of respondents saying that they have a strong emotional connection with at least one brand.

This is followed by Brazil, where 57% of respondents said they have an emotional connection with brands.

The UK came in third, with 44% of respondents reporting a strong emotional connection with brands.

Sweden was at the bottom of the list, with just 33% of respondents saying they have an emotionally engaged relationship with brands.

These findings suggest that there are some significant differences in the way customers in different regions emotionally connect with brands.


10. 82% of consumers are loyal to their favorite brands when considering their purchase decisions (compared to only 38% of consumers with low emotional engagement)

emotional marketing statistics 10 purchase decision

As any business owner knows, customer loyalty is essential to the success of any company.

Not only do loyal customers provide a steady stream of revenue, but they also help to spread word-of-mouth about your business.

However, fostering customer loyalty can be a challenge. A new study conducted by Brand Keys sought to understand what makes customers loyal to a brand.

The study found that emotional engagement is key: 82% of consumers with high emotional engagement would always buy from the brand they are loyal to, compared to only 38% of those with low emotional engagement.

The study also found that customers who feel emotionally engaged with a brand are more likely to recommend it to others and to forgive it for mistakes.

These findings suggest that businesses should prioritize creating an emotional connection with their customers if they want to foster loyalty and long-term success.


11. 95% of purchases are influenced by subconscious factors

emotional marketing stats 11 buying decision

When it comes to making a purchase, 95% of the decision is made subconsciously.

That means that emotions play a huge role in whether or not someone buys a product.

In fact, emotions are the most significant subconscious factor influencing buying decisions.

If you can tap into the emotional needs of your target customer, you’ll be much more likely to make a sale.

So what does this mean for businesses? It means that if you want to increase sales, you need to focus on creating an emotional connection with your customers.

Make them feel good about your product and themselves, and you’re much more likely to make a sale.

There are countless ways to do this, so get creative and think outside the box. The more you can tap into your customer’s emotions, the more successful you’ll be.


12. 70% of viewers who are very likely to buy a product were emotionally triggered by an advertisement

emotional marketing statistics 12 emotion

A recent study has found that 70% of viewers who are very likely to buy a product were emotionally triggered by an advertisement.

This is twice the 30% who are likely to purchase the product due to a merely reasonable emotional response they experienced.

The study shows that advertisers who create ads that evoke an emotional response are more likely to succeed in selling their products.

This is because emotions play a key role in influencing our behavior.

So if you want to increase your chances of success, try creating an ad that will trigger an emotional response in your target customer.


What is Emotional Marketing? (With Example)

Emotional marketing is a form of marketing that appeals to the emotions of consumers.

This can be done through advertising, social media, or even in-person interactions.

By appealing to emotions, businesses can create a connection with consumers that goes beyond simply selling a product or service.

Instead, emotional marketing can create an emotional bond between customer and brand. This type of marketing can be highly effective in building customer loyalty and long-term relationships.

Watch this video to know more.


Other Interesting Statistics:


Final Words About Emotional Marketing Statistics 2022

As you can see, emotional marketing is a powerful tool that can help businesses to achieve success.

If you want to increase sales and foster customer loyalty, focus on creating an emotional connection with your customers.

I tried to share 12+ best emotional marketing statistics 2022 with you in this blog post.

I hope these Emotional marketing stats, trends, and facts will help to improve your business.

emotional marketing statistics stats

Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

Leave a comment

Share via
Copy link
Powered by Social Snap