60+ Affiliate Marketing Statistics of 2022: [Latest Stats]

Affiliate marketing is awesome.

However, this industry is an ever-changing one so to keep ahead of your competitors you have to know the latest affiliate marketing statistics and trends for 2022.

But how? Just read this article till the end and after that, you would be updated with what’s going on in the affiliate marketing industry.

So, without any further delay. Let’s see the top affiliate marketing stats of 2022.

Editor’s Pick (Top Affiliate Marketing Stats 2022)

  • Affiliate marketing is a multi-billion dollar industry.
  • 8 out of 10 brands have an affiliate marketing program.
  • In most affiliate programs, only 10% of affiliates generate nearly 90% of the sales.
  • Big brands generate 5 to 25% of their online sales through affiliate marketing. 
  • The average affiliate marketer’s salary is $52,367 per year
  • More than 80% of advertisers allocated 10% of their budget as their affiliate marketing budget.
  •  Affiliate marketing is just behind Google AdSense as a revenue generator for publishers
  • The affiliate marketing industry is responsible for over 16% of online orders.
  • 64.48% of affiliate marketers use blogs to generate traffic.
  • Affiliate marketing budgets have an annual growth rate of 10%
  • Software affiliate programs are lucrative (Gives up to 30% for every payment)
  • 74% of online shoppers visit non-retail sites before making a purchase decision.
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General Affiliate Marketing Statistics 2022

affiliate marketing payment choice statistics trends

Here are some interesting global affiliate marketing statistics that every affiliate marketer should know. 

1. Affiliates programs are important according to 90% of advertisers

Affiliate marketing is super important for marketers because it helps them earn some passive income without creating products on their own.

However, to a surprise, it has been found that 90% of advertisers consider affiliate programs to be important.

2. The Google trend score of the term “Affiliate Marketing” is 100

google trends affiliate marketing stats

Affiliate marketing has risen exponentially in the last 2 years because of the pandemic and work from home culture.

It has been found that Google Trends score of the term “Affiliate Marketing” has risen to 100.

3. It takes at least 6 months to generate affiliate revenue from online purchases.

Affiliate marketing takes time and it is no hidden truth.

Affiliate marketing stats reveal that it takes at least 6 months to earn some cash through online purchases or affiliate marketing.

4. Top affiliate marketers use a full-funnel affiliate strategy.

affiliate marketing trends about using funnel

Sales funnel is a superb way to increase your affiliate marketing earnings.

All the successful affiliates use this strategy to increase their sales.

It has been found that almost all successful affiliate marketers use a full-funnel strategy for capturing customers from each funnel stage.

5. Fashion is the category with the highest amount (18.70%) of affiliate programs

top affiliate programs list statistics

There are a bunch of different categories available to choose from in affiliate marketing.

However, there are very few categories that rule the affiliate marketing space.

One such category is fashion which has the most amount of affiliate programs which is 18.70%

6. Brand affinity is important for an affiliate program.

Choosing the right affiliate programs is super essential.

Why? Let me explain.

Suppose you are promoting a bad product through your blog if someone buys it and then found that the product doesn’t deserve to be bought.

It would surely break their trust in you and it is possible that they won’t buy anything from you in the future.

A Forbes case study found that brand affinity is crucial for an affiliate program.

7. 83% of the advertisers are using affiliate marketing to increase brand awareness

affiliate marketing facts about brand awareness

As a new product creator, it is super important to increase your product’s brand awareness.

And affiliate marketing can help you with that.

It has been found from a study that 83% of advertisers are leveraging affiliate marketing to increase their product’s brand awareness, 79% for conversion and purchase, and 79% for ongoing customer engagement.

8. The United States is the largest affiliate marketing country with 88.6% internet penetration

Affiliate marketing is booming in every part of the world.

However, which country is the largest affiliate marketing country in the world?

From a study, it has been found that the US is the largest affiliate marketing country in the world thanks to its 88.6% of internet penetration.

9. 94% of publishers are signed up for multiple affiliate programs

There are a lot of affiliate marketers out there who are promoting a lot of products through their blogs, social media, emails, and more to earn more cash.

From recent affiliate marketing statistics, It has been found that 94% of publishers out there are using more than one affiliate network.

10. Almost 79% of marketers use affiliate marketing to engage existing customers.

Engaging your existing customers is the key to getting higher sales for your products and you can do that easily using affiliate marketing.

From a study, it has been found that 79% of marketers use affiliate marketing to engage existing customers.

11. The “sports and outdoors” is the second-biggest niche of affiliate marketing. It makes up 18.16% of all affiliate programs.

top affiliate programs list statistics

As I have previously said that fashion consists of the most amount of affiliate programs in any niche.

But which is the first runner-up in terms of affiliate programs?

It has been found from a study that sports and outdoors is the second-largest niche with 18.16% of total affiliate programs.

12. Product relevance (18.15%) is the leading factor for marketers to choose an affiliate program.

Promoting irrelevant products through your blog leads to zero affiliate sales.

It has been found from a study that product relevance (18.15%) is the leading factor for marketers to choose an affiliate program.

13. SEO is the number one affiliate traffic source for affiliate marketers with 69.22%.

top traffic source for affiliate marketers stats

SEO can be a slow and steady process but can give you awesome returns over a far longer time.

It has been found from a study that SEO is the number one affiliate traffic source for affiliates. 

14. 40% of marketers think that affiliate marketing is an important skill to have.

Affiliate marketing is an easy to start but tough to master type skill.

That’s why it has been found that 40% of marketers think that affiliate marketing skills are crucial to have.

Must Read – Best Affiliate Marketing Strategies for Beginners

15. Digital affiliate products pay up to 50% of commissions.

The market for digital products is rising steadily in today’s world.

It has been found from a study that digital affiliate products pay up to 50% commissions.


Affiliate Marketing Revenue and Earning Statistics of 2022

affiliate marketing statistics stats

1. 15% of the digital media revenue comes from affiliate marketing.

The digital media industry generates revenue from a lot of things such as creating their own products, services, courses, affiliate marketing, and more.

From a study, it has been found that 15% of the digital media industry’s revenue comes from promoting other people’s products (affiliate marketing).

2. Affiliate marketing generates 5% to 25% of online sales for big brands

affiliate marketing industry statistics about revenue

Using affiliate marketing can play a huge role in increasing your product’s sales.

It has been found that affiliate marketing helps big brands generate 5 to 25% of their online sales.

3. US affiliate marketing spending will reach $8.2 billion by 2022.

The US is one of the biggest hubs for affiliate marketing and affiliate marketers out there.

According to the latest affiliate marketing statistics, It has been found that US affiliate marketing spending will reach $8.2 billion by 2022.

4. Affiliate Marketing is just behind Google AdSense as a revenue generator for creators

google adsense vs affiliate marketing statistics

Google AdSense and affiliate marketing are the two major earning sources for all the content creators out there.

It has been found by publishers that affiliate marketing is just behind Google Adsense as a revenue generator.

5. 7.5% of retailers’ digital spending is on affiliate marketing.

Affiliate marketing is not only the game of earning, but instead, it is also how much you invest in your affiliate marketing business so that grow it and earn more from it.

It has been found from a study that 7.5% of retailers’ digital spending is on affiliate marketing. 

6. The average affiliate marketer’s annual revenue is $52,367

affiliate marketers salary stats

Affiliate marketing is a great business that can help you a hefty salary every month.

It has been found that an average affiliate marketer’s salary is $52,367 per year.

7. Most affiliate marketers make $20,000 or less per year

how much affiliate marketers earn statistics

8. 34% of publishers with fewer than 5,000 unique visitors can earn from affiliate marketing

Affiliate marketing as a revenue source is quite different from any ad network out there.

Why? Because to earn from ads you have to have huge blog traffic however in affiliate marketing you just need targeted traffic not a bunch of traffic.

It has been found from a study that 34% of the publishers with fewer than 5,000 unique visitors can earn from affiliate marketing.

9. 83% of consumers say that coupons are the main reason why they bought a product during regular shopping days.

Coupons can surely help you take your affiliate sales to the next level.

It has been found from a study where 83% of consumers say that coupons are the main reason why they bought a product during regular shopping days.

10. Part of marketing budgets are allocated towards affiliate marketing according to publishers and advertisers.

Affiliate marketing is a give and takes game where you have to invest in the skill to earn big from it.

Publishers and advertisers have said that they have allocated a part of their marketing budget for affiliate marketing.

11. Choosing the right affiliate products will result in more profits.

As I have previously said that product selection plays a super crucial role in getting success in affiliate marketing.

The same thing has also been said in a popular affiliate marketing book Affiliate marketing success. 

12. Amazon Associates has cut commission rates due to the pandemic.

In the 2020 pandemic Amazon associates which is one of the oldest affiliate programs in the world have cut down its commission rate.

For example, the commission rates of products related to furniture and home improvement have been cut down from 8% to 3%, and for grocery products, it has been slashed from 5% to 1%.

13. Affiliate marketing statistics indicate that the average conversion rate is 0.5% to 1%.

Conversion rate optimization is one of the toughest tasks in digital marketing.

If you do it right then it can take your earnings to the next level and if not then it can take your earnings to the bottom.

From a recent affiliate marketing statistic, it has been revealed that the average conversion rate is roughly from 0.5% to 1%. 

14. More than 80% of advertisers allocated 10% of their budget for affiliate marketing.

Affiliate marketing is a superb way to earn some extra cash along with doing your own business or job.

It has been found from a study that more than 80% of advertisers allocated 10% of their budget as their affiliate marketing budget.

16. More than 80% of marketers expect their affiliate marketing revenue to increase in the future.

Affiliate marketing is a forever growing industry and it is not going to stop soon.

It has been found that more than 80% of marketers expect their affiliate income to grow in the future.

17. About 9% of affiliate marketers today make more than $50,000 a year.

Pro bloggers make huge cash through affiliate marketing but their percentage is very few.

It has been found that about 9% of affiliates today make more than $50k a year.

18. Affiliate Marketing contributes to 15% of total revenue through digital marketing

19. With the right keyword targeting, affiliate sites can get 7X more conversions.

Hyper-targeted traffic is needed to get sales from affiliate marketing.

It has been found from a study that with optimized keyword targeting affiliate sites can get up to 7 times more conversions.

20. In most affiliate programs, only 10% of affiliates generate nearly 90% of the sales.

It is easy to make some cash through affiliate marketing but to make huge cash through affiliate marketing is another battle.

It has been found that only around 10% of the affiliates generate 90% of the sales in most of the affiliate programs.


Affiliate Marketing Industry Statistics 2022

These are some famous affiliate marketing industry statistics that you should know in 2022. It’ll help you to plan your affiliate marketing strategies.

There are a bunch of affiliate marketing networks available in the market like Awin, CJ Affiliate, ShareASale, Impact Radius, and more.

From a recent affiliate marketing industry report, it has been found that Awin tops the list of affiliate marketing networks with the most number of publisher links.

It is because they have acquired one of the biggest affiliate networks ShareASale.

2. The affiliate industry is responsible for over 16% of online orders.

Affiliate marketing is one of the easiest methods to get sales for your products.

The latest affiliate marketing trends reveal that the affiliate marketing industry is responsible for over 16% of total online orders.

3. 8 out of 10 brands have an affiliate marketing program.

The business owners have now realized the real potential of affiliate marketing.

It helps them get sales for their business easily.

A report tells that 8 out of 10 brands have an affiliate program.

4. The top affiliate networks have over 100,000 affiliates.

With the rise of affiliate programs, there is also the rise of affiliate marketers too.

It has been found from a study that top affiliate networks consist of over 1,00,000 affiliates.

5. Affiliate marketing is a multi-billion dollar industry.

6. Affiliate marketing spending increases at an annual growth rate of 10%.

7. In affiliate marketing, there are 54.23% male affiliates, whereas female affiliates are only 42.97%.

8. 63.83% of affiliate marketers’ traffic comes from the United States, Europe contributes 13.39%, and the United Kingdom has 4.46% of the traffic share.

Most of the affiliate marketers target developed countries for promoting their affiliate products as the easiness of spending is more as compared to developing countries.

It has been found that 63.83% of affiliate marketers’ main traffic source is the US, 13.39% of the main traffic source in Europe, and 4.46% of main traffic in the UK

9. Most of the affiliate marketers i.e. around 31.86% of them are in the age group of 35 and 44 years.

Earning from the Internet is a young man’s game. This is a completely false saying.

It has been found that most of the affiliate marketers (31.86%) belong to the age group of 35 to 44 years (which is not young at all).

10. The U.K. leads the gaming affiliate market with a share of 43%, while the U.S. is second with 33%. Asia accounts for 23% of traffic.

Gaming as an industry has taken a huge leap in the last 2 years because of the pandemic.

Along with the gaming industry, the number of gaming affiliates has also risen quite significantly.

The top three marketplaces for gaming affiliates are:

  1. UK – 43% of the total share,
  2. US – 33% of the total share
  3. Asia – 23% of the total share

1. Software affiliate programs are lucrative (Gives up to 30% for every payment)

There are a bunch of affiliate programs in every niche around the web.

But which of them gives the most commission? It is a software-related affiliate program.

It gives around 30% of the commission to its affiliates.

2. You can thank CDNOW.com and Amazon for taking affiliate marketing mainstream.

In today’s world, there are a huge amount of affiliate programs out there on the web.

However, this huge wave of affiliate programs has been started from the affiliate program of CDNOW.com started in 1994 and the amazon affiliate program started in 1996. 

3. 74% of shoppers visit non-retail sites before making a purchase.

If you want to do affiliate marketing with a website then you have two choices first create an eCommerce type website or create a content-based website.

But which one is more worth it? Absolutely the content one.

It has been found that 74% of shoppers visit non-retail sites (content sites) before making a purchase.

4. 74% of users trust social networks in making purchase decisions.

affiliate marketing with social media stats trends and facts

The proof is the biggest deciding factor that helps your readers to make a decision and buy the product you are promoting.

From a study, it has been found that 74% of users trust social networks to guide them towards buying a product.

5. 83% of affiliate recruiters search for new affiliates through affiliate network dashboards

affiliate marketers using affiliate networks stats

6. 40% of US merchants report affiliate programs as their top customer acquisition channel

To give an in-depth review of a product, you have to personally test the tool which leads to buying the product or service.

And that is the reason why affiliates are more likely to buy the product before reviewing it which leads to more sales.

40% of the US merchants reported that affiliates programs are their top customer acquisition channel.

7. One out of two internet users says that they are likely to buy using a mobile device

In today’s world, everyone has a smartphone and an internet connection.

People are more likely to buy products online through their smartphones.

It has been found from a study that one out of two internet users say that they are more like to buy products using a mobile device.

8. 64.48% of the affiliate marketers blog to generate traffic

Blogging + affiliate marketing is a killer combination to have!

You can easily drive traffic and sales with the help of blogging.

It has been found from a study that 64.48% of affiliate marketers blog to generate traffic to their affiliate links.

9. Most affiliate marketers use email channels to communicate with affiliate managers

10. Affiliate commission rate of eBay is 50 to 70%

eBay partner network is one of the most underrated affiliate programs on the web.

However, do you know that it offers one of the highest commission rates which is from 50% to 70%?

11. 48.69% of affiliate marketers prefer direct payment methods.

affiliate marketing payment choice statistics trends

The biggest pain in the neck for affiliates is PayPal.

PayPal regularly changes its rules and regulations and makes it harder for affiliates to receive payment through their app.

From a study, it has been found that 48.69% of affiliates prefer direct paying methods.

12. You will lose 40% of your customers if your site takes longer than 3 seconds to load.

Website load time is super important when you want conversions for the products you are promoting.

From a study, it has been found that you will lose 40% of customers if your site takes over 3 seconds to load.

13. Comparison type of content drives 20 percent of the sales for the travel sites, while the coupons generate 21% of the sales

The travel niche is one of the most lucrative niches for affiliate marketing.

It has been found from a study that comparison type of content drives 20% of sales whereas coupons generate 21% of the sales for travel sites.

14. While choosing affiliate programs, 81.16% of affiliate marketers make their own decisions. On the other hand, 0.47% of the affiliates depend on the spouse to make the decision.

15. From affiliate marketing statistics, it has been found 19.16% of the affiliate marketers use PayPal as the main payment gateway, followed by Bitcoin used by 69% of affiliates.

With the rise of new payment gateways, affiliate marketers are switching to that too.

It has been found that bitcoin is used by 69% of affiliates as their main payment gateway whereas 19.16% of affiliates use PayPal.


Want to learn more statistics? Check out these articles:


Final Words about Affiliate Marketing Statistics 2022

Affiliate marketing is an ever-growing industry and it will surely be going to grow more.

By knowing these affiliate marketing stats and trends you can be aware of what’s going on in this industry.

Now you tell me in the comments that have you achieved success in affiliate marketing or are you working hard to achieve it?

Also, if you have any queries regarding affiliate marketing statistics 2022 then let me know in the comments down below. 

Sources:

affiliate marketing statistics stats

Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

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