60+ Webinar Statistics to Know in 2022 [Shocking Stats]

Webinars are one of the rising ways to promote your business online.

And all its credit goes to the recent pandemic.

However, it is not easy to create a super engaging webinar especially when you are just starting.

So how to create engaging webinars?

Just read these 60 recent Webinar statistics to get updated with recent trends in the webinar industry.

So, without any delay let’s jump into it. 

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Editor’s Pick (Top Webinar Stats 2022)

  • 95% of businesses consider webinars as an important aspect of their marketing strategy
  • 73% of B2B companies believe webinars are the best way to generate high-quality leads for their business.
  • 76% of webinars focus on generating high-quality leads and sales and 60% of them focus on nurturing existing customers
  • 92% of webinar attendants say that they like question and answer sessions before the webinar ends
  • For more engaged webinars always follow the four U’s: useful, urgent, unique, and ultra-specific
  • 67% of webinar attendees say the most vital thing in a webinar is the presenter to be passionate and engaging
  • The golden time for webinar attendance is 9 am, with a 14% success rate.
  • 80% of B2B marketers drive webinar registrations through their websites
  • 29% of people register for webinars on the same day and only 15% register 15 days or more before the webinar
  • You can expect 47% views up to 10 days after the webinar if its recordings are available for your audience.
  • Around 50% of the marketers rely on marketing webinars for promotion
  • Sending a reminder email on the day of the webinar increases its attendance rates by 20%.
  • Automated webinars don’t perform well as compared to live webinars
  • The most popular types of webinars are the educational ones
  • When the webinar host is passionate then 32% of attendees say that they feel more engaged

General Webinar Statistics 2022

1. 7 publicly-traded companies are there in the market which sell webinar hosting platforms

With the rise in webinar marketing famous tech companies like Zoom, Microsoft, Google, Citrix, Cisco, and Adobe have tried their hand in the webinar industry with their webinar software.

2. 95% of businesses consider webinars as an important aspect of their marketing strategy

latest webinar statistics stats

Webinars have become a crazy source of marketing for the last 2 to 3 years due to the Covid Pandemic.

95% of businesses around the world think that webinars are an important part of their marketing strategy.

3. 73% of B2B companies believe webinars are the best way to generate high-quality leads for their business

lead generation using webinar stats

Lead generation is one of the most important yet toughest tasks in the whole digital marketing industry.

73% of the B2B companies say that webinars are the best way to generate high-quality leads for their business.

4. 76% of webinars focus on generating high-quality leads and sales and 60% of them focus on nurturing existing customers

Marketers do webinars for different purposes some do to generate leads and sales whereas some do to nurture their currently paying customers.

Do you know that 76% of webinars focus on generating leads and sales and 60% of them focus on nurturing their currently paying customers?

5. 61% of companies use webinars as a content marketing tactic for their business (Source: Content Marketing Institute)

webinar usage stats

Content marketing is the backbone of any business on the web.

Without proper content marketing in place, you can’t make your business profitable.

Do you know that 61% of companies around the world use webinars are their content marketing tactic?

6. 73% of B2B webinar attendees convert to leads however only 20%-40% of B2C webinar attendees convert to leads

Webinars are a great way to capture new leads for your business easily.

However, webinars work great in lead capturing mostly for the B2B industry.

It has been found that 73% of the B2B webinar attendees convert to leads whereas 20% to 40% of B2C webinar attendees convert.

8. A webinar costs on average from $100 and $3000

There is no doubt that webinars can be a great source for capturing high-quality leads for your business.

However, it is also true that hosting webinars can be costly too because there are a lot of things you have to do to host an engaging webinar.

You need a good camera, webinar software, mic, and more to create lead-capturing webinars.

It has been found that the average cost of hosting a webinar is between $100 to $3000

9. 29% of all webinars come from the technology and SaaS industry

SaaS and Tech Industry are one of those industries in which webinars work like a charm.

For example, a SaaS platform Pitchground regularly hosts webinars to capture new leads and sales for their business and it works like a charm for them.

From a study, it has been found that 29% of the total webinars come from the tech and SaaS industry.

10. 67% of marketers are planning to increase their investment in webinars

The popularity of webinars will continue to rise even if the pandemic gets over because it is a great way to learn new things from the comfort of your home.

And that’s why 67% of marketers are planning to increase their investment in webinars.

11. By 2025, the webinar market is expected to reach $4.44 billion. Insane!

12. If the webinar sign-up process is complex then it will lower the number of registrants

One of the quick hacks to increase the number of webinar registrants is by making the signup process easier.

It has been found that if the signup process is complex then it would lead to a lower number of webinar registrants.

13. 57% of marketers do 50 marketing webinars per year

webinar benchmark
Image Source: On24

Webinar Attendees Statistics 2022

14. 92% of webinar attendants say that they like question and answer sessions before the webinar ends

after webinar statistics about question answer session

Asking questions from your customers is a great way to interact with your audience.

The same goes with the webinar attendees too and that is the reason why 92% of webinar attendees say that they like a QnA session before the webinar ends.

15. 25% of attendees use mobile phones to attend webinars

webinar watching device stats trends

In today’s world, everyone has a smartphone and they use it to acquire new skills.

It has been found that 25% of webinar attendees use their mobile phones to attend webinars.

16. For more engaged webinars always follow the four U’s: useful, urgent, unique, and ultra-specific

For creating more engaging webinars you have to create them according to the four U’s that are useful, urgent, unique, and ultra-specific.

By using this framework you can make your webinars much more engaging.

17. 80% of webinar attendees prefer to watch webinars using a Windows OS, 18% use Apple devices, and 2% use Android devices

18. 67% of webinar attendees say the most vital thing in a webinar is for the presenter to be passionate and engaging

To make your webinars much more interesting you have to be passionate about delivering webinars.

This would help your audience to connect with you and would help you get more leads too.

67% of attendants believe that the most important thing in a webinar is for the host to be passionate and engaging. 

19. 3 out of 10 people attend webinars that they have registered on the same day of the event

People are super busy in today’s world especially when you are running a business.

And it can be cross-checked from the fact that almost three out of ten webinar attendees register on the same day of the webinar.

20. The webinar conversion rate for B2C presentations is around 20 to 40%

21. Golden time for webinar attendance is 9 am, with a 14% success rate

Hosting a webinar at the right time can do wonders by skyrocketing its engagement.

It has been found that the golden hour for webinar attendance is 9 am which has a 14% success rate.

22. The prime time to have viewers from around the world is to start the webinar between 2 and 4 pm in the time zone you expect most of your audience to be listening from


(Pre Webinar Stats) Game-changing Webinar Registration facts and Metrics 2022

webinar statistics stats

23. 60% of people register through email for webinars

Email is one of the favorite registration modes of users for online events like webinars.

It has been found that 60% of people register for webinars through email.

24. 80% of B2B marketers drive webinar registrations through their websites

webinar registration statistics

Website is an essential thing if you are running a business in today’s world.

It can help you get more sales, leads, traffic, and users for webinars too.

It has been found that 80% of B2B marketers drive registrations through their websites.

25. 29% of people register for webinars on the same day and only 15% register 15 days or more before the webinar

26. The optimal length for webinar registration forms is 5-6 pages

A webinar not only is a great way to get more leads and sales for your business but also for knowing the needs and pain points of your audience too.

You can easily do that using your webinar registration form. It has been found that the optimal length of webinar registration forms is 5 to 6 pages.

27. On an average a webinar gets 260 registrations

People are going crazy for webinars because it is an easy peasy way to get started with a new skill.

It has been found that the average number of registrants for a webinar is 260.

28. For webinars on average you get around 40 to 50% attendance rates

I have praised webinars a lot but here is a bad statistic about them on average it gets 40% to 50% attendance of the total registrations.

One of the main reasons for it is because today a lot of webinar presenters shamelessly promote their products through the webinar so people are slowly losing trust in webinars.

It is not a bad thing to promote your products but always gives value to your audience first.

Because no one likes to buy products from a salesman but everyone would like to buy products that are giving value to them.  

29. You can expect 47% views up to 10 days after the webinar if its recordings are available for your audience

webinar views over time statistics

Sharing the recording of a webinar with your audience is a great way to boost engagement on it and drive more leads through it.

It has been found that if recordings of webinars are available then you can expect 47% views up to 10 days of the event.


(Pre webinar Statistics) Webinar Promotion Stats 2022

30. Around 50% of the marketers rely on webinars for promotion

Marketers trust webinars a lot to promote their business and it works in real too.

It has been found that more than half of marketers rely on webinars for promotion.

31. Email is the most effective webinar promotion tool

Email Marketing is not dead and is thriving like a champ.

It has been found that Email is rated as the most effective webinar promotion tool.

32. Sending a reminder email on the day of the webinar increases its attendance rates by 20%

Many people forget about webinars and it is quite common.

So, to increase your webinar attendance rate always drop a reminder email on the day of the event to your registrants.

It has been found that sending a reminder email on the day of the event increases attendance by 20%.

33. If you start promoting your webinar four weeks before the event, you can expect 12% more registrations

Weekends are meant for chilling and hosting webinars on weekends can lead to a lesser engagement rate.

It has been found that if you host a webinar on weekends then you might get only 3% of invitees that attend.

34. Automated webinars don’t perform well as compared to live webinars

Webinars can be engaging and successful when you would present them instead of presenting them through an automation tool.

It has been found that automated webinars don’t perform well as live webinars.

35. The top-performing data science webinar is Data Science vs. Data Engineering – Can you separate them? With 4500 attendees

36. The most highly rated webinar is the list one such as X Must-Have Skills for a College Student

List type headlines work everywhere be it a blog post, video, or even webinars too.

It has been found that the most highly rated form of webinar title in the list one.


(Post Webinar Statistics) Webinar Engagement Statistics 2022

37. Tuesday, Wednesdays, and Thursdays are the best days to host webinars

webinar attendance by day stats

I have told you about the best time to host a webinar in this article.

But what are the best days to host webinars through which you would get more leads for your business?

It has been found that Tuesday, Wednesday, and Thursday are the best days to host webinars. 

38. 11 AM and 2 PM is the best time to do a webinar

webinar timing stats statistics
Image Source: GoTo

39. 44% of webinar attendees prefer a webinar that lasts 45 minutes but 41% of attendees feel that 30 minutes is the best run time for webinars

Making your webinar short and crisp is a great way to increase the engagement rate on it.

But what’s the ideal time for a webinar then? It has been found that 44% of webinar attendees prefer webinar that lasts 45 minutes but 41% of attendees like the 30 minutes time duration.

40. 92% of webinar attendees say they get to benefit from a Q&A session at the end

Having a Q&A at the end of your webinar can be a great engagement booster for it.

It has been found that 92% of attendees say that they benefit from the Q&A session at the end of the webinar.

41. Only 44% of pre-registered attendees on average attend events

A lot of people register for the webinar but in reality, they don’t attend it.

It has been found that on average only 44% of pre-registered attendees attend webinars.

Yes, webinars are indeed a great source to get more leads and sales for your business.

However, if you think from the perspective of your customer then they attend webinars for the sake of getting knowledge on a particular topic.

And that’s why it has been found that educational type webinars are the most popular type of webinars.

43. Customers believe that on-demand viewing functions are a useful addition to webinars

44. Webinars generally convert 5% and 20% of viewers to buyers of a product or service

Webinars are a great tool to get more sales for your products.

It has been found that webinars convert 5% to 20% of viewers to buyers.

45. 60-minute webinars gather more attendees than 30-minute webinars

I have mentioned in this article before that crisp and short webinars work the best.

However, it has been found that 60 minutes webinars attract more attendees than 30 minutes webinars.

46. Only 40% of webinar attendees focus on a webinar from start to end

47. Positive customer feedback points are the main talking points of 35% of webinar hosts

Talking about your product’s strong points can be great in a webinar can be a great way to gather more leads.

It has been found that 35% of webinars hosts use positive customer feedback points as the main talking points

48. 93% of webinars are attended on a desktop device

49. If you give a chance to your audience to download presentation slides then 50% of your audience would take advantage

Giving a free lead magnet to your webinar attendees is a great way to get more email subscribers.

And the lead magnet could be the presentation slides that you have used in your webinar.

It has been found that if you give your webinar attendees a chance to download presentation slides then 50% of your audience would take advantage.

50. 78% of buyers would go out of a webinar if it is too salesy and marketing focus

reason behind not attending webinar top stats

I will stick to my saying that the main purpose of webinars is to give education about a specific topic to your audience.

And if you don’t fulfill it then it can lead to low engagement on your webinars.

It has been found that 78% of buyers would put off if your webinars are too sales-focused.

51. When the webinar host is passionate then 32% of attendees say that they feel more engaged

Passion is a thing that can make your webinars super interesting.

Do you know that 32% of attendees say that they feel more engaged when the host is passionate?


Other Latest Webinar Statistics and Benchmarks 2022

52. Webinars’ popularity raised during the pandemic and was the most effective video distribution channel in 2020

The boom in the popularity of webinars was due to the 2020 pandemic.

It has been found that Webinars surged in popularity due to the 2020 pandemic and were rated the most effective video distribution channel of 2020.

54. Webinars are on the rise for being used as an internal training

It is no hidden truth that Webinars are a great channel to get more leads for your business.

However, it is also the truth that Webinars are also being used to give internal training to a startup or a business.

55. Someone searches something about webinars every second of the day

The popularity of webinars is rising crazily and is not going to come down soon.

It has been found that somebody searches for webinars every second of the day.

56. 45% of people that watch webinars use Edge or Internet Explorer and 39% use Google Chrome

There are a bunch of web browsers around the web but which one do marketers use to attend webinars?

It has been found that 45% of people use Internet Explorer or Edge to watch webinars whereas 39% use Google Chrome.

57. 50% of webinar hosts use a webcam and webinar software beforehand for recording their webinars

Pre-planning plays a vital role in the success of a webinar.

It has been found that 50% of webinar hosts use a webcam and webinar software beforehand for recording webinars.

58. Industries like travel, tourism, and real estate produce just product 2% of webinar content

A lot of people do webinars in the B2B space however, when it comes to the B2C space then not a lot of people are leveraging the power of webinars.

It has been found that industries like travel, tourism, and real estate produce just 2% of webinar content.

59. Webinars are used in almost all the industries but the most leveraged is the B2B industry

Just I have said in the previous stat that Webinars are super popular in the B2B space and other industries should leverage the real power of it too.

60. Webinar data can cost as little as $100 to make and distribute


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Final Words about Webinar Statistics 2022

Webinars are a great way to promote and drive profits for your business easily.

By reading these Webinar’s stats, trends and facts you would be fully aware of the recent trends in this industry.

It would surely help you produce killer webinars for your business.

Now you tell me in the comments down below that which Webinar statistic from this article do you like the most?

Also, if you have any queries related to Webinars then make sure to shoot them down below.

Source:

webinar statistics stats

Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

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