Latest Semrush Statistics (2025): New Stats & Data

Are you looking for SEMrush statistics? 

If yes, here’s everything you need! 

In this article, we are going to share key stats that showcase why SEMrush is a leader in digital marketing.

8 Eye-Opening Semrush Statistics That You Should Know in 2025

I’m going to share 8 key statistics, including its user growth, revenue milestones, tool expansion, and more. 

These numbers reveal how SEMrush has evolved to meet marketing needs over the years.

1. Over 10 Million People Have Tried SEMrush

Since SEMrush launched in 2008, more than 10 million people have tried the platform. 

This shows how valuable it has been to marketers, bloggers, and businesses over the years.

Here’s a breakdown of how its user base has grown:

Year	Total Users Who Tried SEMrush
2019	3 million
2020	5 million
2021	7 million
2022	10 million
2023	10 million
2024	10 million

SEMrush hit 10 million users in 2022 and has continued to attract new users while keeping its loyal audience engaged. 

This growth reflects the platform’s ability to stay relevant by offering tools that help marketers succeed.

2. SEMrush keyword database has over 26.3 billion keywords

SEMrush’s Keyword Magic Tool holds the title of the largest keyword database in the market, with a huge 26.3 billion keywords as of January 2025. 

This massive database gives marketers unparalleled insights for SEO and content strategies, helping them find the most relevant and impactful keywords.

The growth of SEMrush’s keyword database over the years shows its dedication to staying ahead of the curve. 

Here’s a look at how the database has expanded over time:

Date	No. of Keywords
February 2017	819 million
November 2017	3.8 billion
January 2018	4.4 billion
September 2018	8.3 billion
February 2019	10.5 billion
November 2019	17 billion
February 2020	18.8 billion
November 2020	20 billion
February 2021	20 billion
November 2022	22.3 billion
February 2023	24.3 billion
November 2023	25.3 billion
December 2024	26.3 billion

In 2017, SEMrush’s keyword database had 819 million keywords, and now it has expanded to over 26.3 billion. 

This growth means marketers have access to fresh and reliable keyword data to improve their strategies.

Whether you’re working on local marketing efforts or targeting a global audience, SEMrush helps you uncover the right keywords to drive results. 

With its massive database and trusted tools, it’s easy to see why so many marketers rely on SEMrush.

3. SEMrush Backlink Database has Over 43 Trillion Links

SEMrush offers the largest and freshest backlink database available, with over 43 trillion backlinks. 

This makes it an essential tool for anyone looking to understand their website’s link profile or keep track of their competitors.

The platform doesn’t stop there. 

It crawls 10 billion URLs every single day to keep its data up to date. 

SEMrush also tracks 390 million referring domains, giving users a complete picture of their backlinks and potential opportunities.

Backlinks play a major role in improving search engine rankings, and having access to such a massive and accurate database can make a big difference. 

With SEMrush, users can analyze their links, discover new ones, and find ways to strengthen their overall strategy.

This combination of scale and freshness ensures SEMrush stays ahead of the curve, giving marketers reliable tools to achieve their goals.

4. Semrush Team has 1,600+ Employees & Contractors 

SEMrush operates with a team of 1,600+ employees and contractors, spread across 13 offices worldwide. 

This global presence enables SEMrush to deliver innovative solutions and personalized support for marketers everywhere.

From developing new tools to refining existing features, the SEMrush team focuses on creating a platform that delivers value. Their global reach and expertise help make SEMrush a leader in SEO, content marketing, and competitive analysis.

Having such a large and talented team allows SEMrush to handle constant updates, respond to industry changes, and offer top-notch support to its users. 

Here’s a list of their office locations:

• United States:
  • Boston, Massachusetts (Headquarters)
  • Philadelphia, Pennsylvania
  • Austin, Texas
  • Dallas, Texas
  • Trevose, Pennsylvania
• Europe:
  • Amsterdam, Netherlands
  • Barcelona, Spain
  • Belgrade, Serbia
  • Berlin, Germany
  • Limassol, Cyprus
  • Prague, Czechia
  • Warsaw, Poland
• Asia:
  • Yerevan, Armenia

5. SEMrush has been helping marketers since 2008

SEMrush was founded in 2008 with a focus on SEO tools. 

Over time, it added features for content marketing, paid advertising, and social media. 

After more than 15 years, it remains a widely used platform for managing online marketing tasks.

6. SEMrush Revenue Growth and Customer Base

SEMrush reported $307.68 million in revenue in 2023, reflecting consistent growth over the years. 

The platform had 108,000 paying customers contributing to this figure, showing its ability to maintain a loyal user base.

The main reason of this high conversion is Semrush’s FREE trial offer.

Here’s a breakdown of SEMrush’s revenue growth over the years:

Year	Revenue (in USD)
2019	$92.1 million
2020	$124.88 million
2021	$188 million
2022	$254.32 million
2023	$307.68 million

This steady increase highlights how the platform has scaled its services while keeping its existing customers engaged.

The annual recurring revenue per paying customer stands at $3,125, demonstrating the consistent value users find in the platform’s offerings.

Source: Semrush

7. SEMrush Annual Revenue per Paying Customer

SEMrush generates an average of $3,125 annually from each paying customer. 

This figure reflects the consistent usage and value of the platform’s tools among its user base.

With over 108,000 paying customers, this metric proves that SEMrush maintains a steady stream of revenue by providing tools that meet the needs of marketers. 

In short, This data is a key indicator of how SEMrush has balanced growth while retaining customer trust, contributing to its overall revenue of $307.68 million in 2023.

8. SEMrush Offers 60 Tools

SEMrush has grown from offering just 2 tools in 2008 to a total of 60 tools in 2024. 

These tools are designed to help marketers with different tasks like finding keywords, tracking backlinks, auditing websites, and managing social media.

Over the years, SEMrush has added tools to keep up with changing marketing needs. 

Here’s how the number of tools has grown:

Year	Semrush Tools
2008	2
2012	4
2013	5
2014	8
2015	11
2016	21
2017	27
2018	39
2019	43
2020	50
2024	60

This growth shows how SEMrush has expanded its tools to help users handle different parts of marketing campaigns. 

Each tool serves a purpose, making it easier for users to plan, track, and improve their strategies.

Source: Semrush

Final Words

SEMrush has proven its value with impressive growth and powerful tools that marketers trust. 

These statistics highlight its journey, from millions of users to expanding features and steady revenue growth.