What’s the most frustrating thing for a blogger? Not getting first page rankings even after creating high-quality blog posts.
I know how it feels when you don’t get any traffic from search engines despite your efforts to rank #1 on Google for your target keywords.
If you’re struggling to get more organic traffic to your blog posts, this post is exclusively for you where you’ll discover 5 of the proven ways to boost your organic rankings.
An important tip
Before we dive into the details, you need to analyse the top 10 ranking pages for your target keywords.
You should figure out why those pages are ranking #1 on Google search results.
It gives you a ton of ideas on what you can cover and what to avoid while creating your blog posts.
Let’s now dive into the details without further dealy.
5 Foolproof Ways to Climb Your Search Rankings
1. On-page optimization is still important (but do it smartly)
If you’re someone who is struggling to increase your search traffic even after publishing great posts on your blog, it might be mostly due to lack of on-page optimization.
On-page optimization is all about optimizing your blog posts or pages for specific keywords to boost your search engine rankings.
Click here to know how Surfer SEO helps me to optimize my articles for more than 500+ ranking factors to improve my ranking.
If you’re seeing little to no results even after optimizing your posts, you might be doing it all wrong.
Firstly, avoid keyword stuffing (using the same keywords again and again) as it can badly affect your organic rankings.
You need to practice the art of optimizing your posts for both search engines and your website users.
The key here is to rank for multiple keywords from one article.
How can you do that?
You should NOT only target a primary keyword but you should also come up with secondary keyword ideas.
Here’s where you should target LSI (Latent Semantic Keywords) so you can rank for multiple keyword phrases from a single web page.
LSI keywords are semantically relevant keywords to your target keyword phrase and they help you optimize your pages without keyword stuffing.
They are especially helpful if you’re looking to boost your affiliate product.
That being said, here are some of the prominent places where you should insert your keywords for better search rankings.
- Title tag
- Meta description
- Image alt tag
- Heading tags (such as h2, h3, h4 and so on)
Use Yoast SEO plugin for optimization
One of the best (and easiest) ways to optimize your blog posts is to install WordPress SEO by Yoast plugin.
It is the most downloaded plugin with over 20 million downloads in the WordPress directory and an essential optimization plugin for WordPress users.
Even if you’re a beginner, you’ll find it really easy to use this plugin as you simply need to pick a primary keyword and it will suggest you where to insert that keyword to optimize your blog posts and pages.
This plugin is NOT only useful for optimization but it can also be useful for schema implementation, adding XML sitemaps, setting canonical URLs, taking control over your site’s breadcrumbs and so on.
2. Rank higher with in-depth blog posts
Did you know that dwell time is extremely important when it comes to increasing your keyword rankings?
Dwell time is the amount of time visitors spend on your site and higher dwell time is always a great measure for your SEO success.
So how can you improve your website’s dwell time? By creating long form and in-depth articles which are longer than 2000 to 3000 words.
Whenever you are planning to create new blog posts, aim for 10x content. It should be evergreen and really helpful to your blog audience. Don’t publish contents just for the sake of publishing.
Creating in-depth content has its own benefits including:
- It helps you climb up your Google rankings
- Increases your site’s authority
- Helps you generate incoming links from other sources
- Generates more leads, conversions and sales
Here’s how you can create long-form of content that actually gets #1 rankings on Google search results:
a) Start with a Google search:
The first step to creating highly informative content is researching on Google.
You need to analyse all the top 10 search results for the topic that you want to cover.
Find out why they are ranking well and try to include everything (including the missing information from top ranking articles).
b) Use Quora:
Quora is the best platform where you can find a ton of ideas for your content.
You can also find a list of some of the popular and widely asked questions around the topics that you want to cover.
c) Start writing:
I highly recommend you to give a try to Google Docs for content creation (because it saves your data offline too).
Start outlining your posts and use references to create valuable content.
Try to cover A to Z information about any topic that you are writing about.
d) Analyse your past articles that performed well
Make sure to dig into your website traffic analytics to find out your traffic generating blog posts.
That way you can find out what’s working well for you and you can follow a similar approach to get similar results.
3. Optimize your content for voice search
Voice search is a speech recognition technology that allows you to search by saying terms aloud rather than typing them into Google search.
People are using Siri, Alexa etc to get the information they want (instead of typing something on search).
Voice search is becoming a trend and it’s going to change the way SEO in the near future.
People use different keywords while searching for anything on Google using their voice.
Usually, they pick broad keyword phrases like “what’s the weather today in New York”
If you’re wondering about how you can optimize your content for voice search, here are some of the foolproof ways for you.
a) Get into top 3:
Did you know that nearly 75% of the results you receive from a voice search ranks in the top three results for that specific query? That’s why you need to rank in the top 3 positions on Google.
It’s even better if you’re ranking for featured snippets (aka zero position on Google) as people can directly click on your links to find more information.
b) Broad phrases:
As we already discussed above, voice search optimization is different.
For example, if someone is searching for a place to shop for yoga mats, they might type something like “yoga mats in London” whereas if they’re using a voice search, they may ask the same question like “where can I find yoga mats in London?”
4. Speed is a ranking factor
Google started taking website speed as a ranking factor since a long time ago.
Did you know that Google also began considering page speed for mobile devices as well?
Yes, that’s true.
Your website speed not only affects your search rankings but your overall website user experience as well.
Your website should load within 2 to 3 seconds if you want better results from search.
You can use tools like Pingdom tools, Google Page Insights etc to easily find your website speed along with performance improvement suggestions.
That’s why I highly recommend you to speed up your WordPress site.
Here are some of the proven ways to speed up your site’s loading times.
a) Enable caching on your sites:
You can install caching plugins like W3 total cache, WPRocket etc to easily enable caching which prevents your site from displaying outdated files to your website visitors.
b) Invest in a better web host:
The #1 way to improve your page loading times is to move to a faster and better web hosting service.
There are web hosts like WPX hosting that provide you ultimate speeds at affordable rates (our blog is running on Rocket hosting since 1 years and our blog pages always load faster mostly within 2 seconds).
c) Compress image sizes:
If you’re using images, you need to shrink their sizes as they often take huge bandwidth which ultimately slows down your page loading times.
You can use online resize tools or plugins like WPSmushIt to compress your image sizes.
You can also consider implementing “lazy loading” feature where only images that are currently visible on the screen will be loaded.
We’re currently using WPRocket plugin to enable this feature.
d) Use a CDN:
CDN (Content Delivery Network) provides faster experience to your website users no matter where they are located at.
When CDN is enabled, whenever your website user accesses your site, its data (such as blog posts, images etc) will be sent from the CDN server closest to them.
5. Conduct website audits
Are you NOT getting enough traffic from search engines even after posting great content?
Your website might have SEO or technical related issues then.
The main problem with blogging is that you need to conduct site audits time to time to find and fix those issues if you want to rank #1 on Google.
There are premium tools like SEMrush that can easily help you conduct site audits so you can find and fix all the technical and SEO related issues on your site to boost your rankings.
If you don’t knwo how to do Site audit then must read our SEMRush Review. From this article you can learn how to do complete website audit using SEMRush.
You can create free account of SEMRush from here.
Here are some of the crucial things that you need to find and fix while doing site audits.
a) Check for broken and toxic links:
Broken links or dead links can lead to 404 error pages which can negatively impact your search rankings.
So make sure to frequently check for broken links to find and fix them.
Also, it’s important to always clean up your backlink profile (if you’ve any toxic links pointing to your site) as these bad links can lead you to penalization by Google algorithms.
Here’s where site audits can help you easily identify toxic links on your site.
b) Fix duplicate content issues:
Duplicate contains similar or the exact same content being used on multiple pages across the Internet.
If your site has duplicate content or copied content, you need to fix them.
Also, you need to check for duplicate title tags, meta descriptions etc and make them unique by using site audits.
If someone else is copying your stuff, you need to find and take out that plagiarized content as well (through DMCA filing).
c) Check your website’s architecture:
Focus on creating a SILO structure for your website.
By designing your site in a logical way (using silos), you’ll make it easier for search engine crawlers to easily index and rank your pages, which ultimately improves your search traffic.
Over to you
SEO is a marathon, not a sprint. You need to create a long term strategy to boost your overall search rankings on Google.
Stop looking for shortcuts. Don’t waste your money on buying links from spam sites.
Try to give the best experience to your users by creating valuable content, improving your site speed, optimizing your pages for voice search etc.
So what are your thoughts about increasing your Google search results? Share your thoughts in the comments.
This article is written by Anil Agarwal & updated with latest info by Admin Sumit Sao