In this SEMrush Content Marketing Platform review, I’m going to talk about how you can use this tool to prepare your content marketing strategy.
SEMrush content marketing toolkit provides lots of tools for creating a perfect content marketing strategy.
What is Content Marketing?
Content Marketing is a strategic approach for creating & distributing relevant and valuable content to your target audience with the objective of attracting and retaining the target audience and encourage them to drive desire customer action
I know you may have a question in your mind that why should I care about creating the content marketing strategies. Right?
Let me explain it to you in simple words.
We all know that Content is King.
If you are running any kind of business like blogging, affiliate marketing, online business or anything else then you need to prepare some content marketing strategies so that you can serve the right content to your target audience.
And the best thing about it that if you served them right content then it’ll encourage your readers to take necessary action like signup, purchase product etc.
So, making the right content marketing strategy is important.
Here are some Content Marketing statistics and data your should know.
"Businesses that pay more attention to improving customer experience see an improvement in their overall revenue, reduction in costs, and increased customer loyalty."
Now, you may ask me a question.
“Hey Sumit, there are lots of tools available in the market for this then why should I select SEMrush Content Marketing toolkit.”
The answer is simple. No other tool can provide all the content marketing related tools. So, you have to use separate tools for getting all these features which are available in SEMrush.
It’ll waste your time and money.
SEMrush provides all the content marketing related tools in one place. So, it’ll save your time and you can access everything from a single dashboard.
Affiliate Disclosure: I’m an affiliate partner of SEMrush. If you’ll purchase SEMrush through my affiliate link then I’ll get a small commission without costing you anything extra.
Want to use SEMrush for FREE? Click here to get the FREE trial of SEMrush for next 14-days.
What is SEMrush Content Marketing Marketing Platform?
SEMrush Content Marketing Platform provides all content marketing related tools in one place.
If you are a blogger, content writer or agency owner then you don’t need to purchase separate tools of preparing your content marketing strategies.
Why? Because in SEMrush Content Marketing platform you’ll get a complete set of content marketing related tool from finding blog posts ideas to auditing your content.
Here is the list of some of the best tools available in SEMrush Content Marketing Toolkit:
- Topic Research Tool: For finding tons of blog posts ideas related to your niche.
- SEO Content Template Tool: It provides a content template for your next article based on practical suggestions.
- SEMrush SEO Writing Assistant: Helps you to write fully SEO optimized article in the real-time.
- Marketing Calendar Tool: helps you to plan your upcoming content in an effective way.
- Brand Monitoring Tool: helps you to track the mentions of your brand online.
- Content Audit Tool: it helps you to audit your existing contents for improving its ranking.
- Post Tracking Tool: helps you to track the performance of your article, guest posts and competitor’s article.
- Social Media Tracker Tool: helps you to schedule posts and track the performance of your and your competitor’s social media posts.
That’s why I said that it’s a complete Content Marketing toolkit for bloggers and business owner.
I will recommend you to watch the below video to know more about SEMrush Content Marketing toolkit.
You Should Also Read:
SEMrush Content Marketing Platform Review: A Step by Step tutorial & Ultimate Guide for Beginners
Be ready, because I’m going to start the SEMrush Content Marketing Toolkit review.
I’ve explained each tool in detail. So, you can consider this article as SEMrush Content Marketing Platform tutorial and step by step guide.
Let’s dive in!
1. SEMrush Topic Research Tool: Helps you to find tons of category wise blog post ideas
I know it’s very difficult to come up with the topic idea for your blog.
Not only finding the topics but also selecting the right topic is a very important part of the content marketing strategy.
If you have selected the wrong topic which will not get social shares then all your hard work will go in vain.
Don’t worry! SEMrush topic research tool not only helps you to find tons of blog post ideas but also shows social shares. So, you can select the right topic for your business.
And the best thing about SEMrush Topic Research tool is that it allows you to find blog post and subtopics ideas in 4 different formats:
- Overview &
- Mind Map
It’s not the end. SEMrush also allows you to prioritize these topic ideas based on 3 different factors:
- Volume: If you want to find a topic based on search volume then you can click on this option.
- Difficulty: You can check these topics based on keyword difficulty through this option.
- Topic Efficiency: You can find all the subtopics which is highly relevant for your target keyword will show first.
Now, let’s see each of these options in detail.
How to use Topic Research Tool to find Tons of blog posts Ideas?
STEP 1: Open SEMrush.com and go to “Topic research” section.
STEP 2: A new window will open as shown in the below screenshot.
Enter your niche here. Suppose, your niche is blogging. So, you can write blogging in the search bar and then click on the “Get Content Ideas” button.
STEP 3: Now, it’ll show you tons of blog post ideas category wise. You can check these subtopics in the following formats:
- Overview &
- Mind Map
- Find topic ideas from competitors (Best feature)
Let me explain each of these formats one by one.
a) Find Topic via Cards
When you’ll click on “cards” tab then SEMrush will show you all the topic ideas in the form of hundreds of cards.
You can select any of these cards and click on the “show more” button to check all the subtopic ideas.
And the best things about the SEMrush is that it also shows all the details of that subtopics like:
Special Note: The bullhorn icon in topic research tool tells you about your title success in terms of backlinks. If it’s green then it means that more people link to the article with the given title.
b) Find Topic via Explorer
If you want to research topic ideas more effectively then you can click on the “Explorer” tab in SEMrush Topic Research tool.
As you can see in the above screenshot, it shows all the subtopics and content ideas in a table format so that you can research in a better way.
The best thing about this section is that you can check lots of important metrics of each content like:
You can arrange all these metrics in ascending or descending order.
One thing I found very helpful in explore section that we can click on the “+” icon to add any particular content idea in our “favorite” list. So that we can collect the best topic ideas in one place.
You can check all of your ideas which you added in this list by click on the “Favorite Ideas” option showing in the top right corner as shown in the above image.
c) Find Topic via Overview
If you don’t have enough time then you can click on the “Overview” tab of Topic research tool.
It’ll help you to quickly find the best topics related to your niche.
Why? Because as shown in the above image, it’ll help you to find topics ideas easily by showing the following sections:
It means you can get amazing content ideas easily by going to the “Overview” tab and you can click on “+” icon to add the best topics ideas in the list of your favorite ideas.
d) Find Topic via Mind Map
If you want to find topic ideas in the form of Mind Map then you can click on the Mind Map tab.
The mind Map section will show you all the popular subtopics ideas in the form of a very attractive and easy to understand mind map as shown below:
Here are 4 things which you’ll get in the mind map section:
e) Find Topic Ideas from Competitors
Why should we waste our time in finding the blog post topics by manual research?
Make a list of 5-10 competitors sites which are getting a good amount of traffic and backlinks and then go to SEMrush Topic Research tool and enter their domain name in “Search Content in Domain” section and hit “Get Content Ideas” button.
As you can see in the above image, this tool finds the best topics of your competitors' sites.
So, you can understand which topics are working great for them and you can write articles on the same topics.
In this way, you can use the topic research section to find tons of blog post ideas in one place
Topic Research Tool Limits
2. SEMrush SEO Writing Assistant Tool: Helps you to write fully SEO optimized article
Do you want to write a fully SEO optimized article which will rank on Google?
If yes then you should use SEMrush SEO Writing Assistant. Why? Because the SEMrush SEO Writing Assistant helps you to write fully SEO optimized articles by comparing your article with top-ranking articles.
SEMrush SEO Writing Assistant compare your article with top-ranking articles and helps you to optimize your article in real-time based on the following metrics and recommendations:
All these metrics will help you to make your article fully SEO optimized. So, must try it.
3 ways to use SEMrush SEO writing Assistant:
You can use SEMrush SEO Writing Assistant tool in 3 ways
- Use Directly it in SEMRush Site
- Use SEMrush SEO Writing Assistant in Google Docs
- Use SEMrush SEO Writing Assistant in WordPress:
1. Use Directly it in SEMrush Site
You can use this tool by visiting the SEMrush official site.
Just follow this simple step by step guide:
STEP 1: Go to SEMrush.com and from left sidebar click on the “SEO Writing Assistant” option.
STEP 2: Now, you’ll see a screen like as shown in the below image. Click on the “Get Recommendation” Button and it’ll open SEMrush SEO Writing assistant in the new window as shown below.
STEP 3: Now, you need to add your target keywords in the right sidebar and select the country from the drop-down menu and then click on the “Get Recommendation” button and start writing your article or copy-paste your article in this tool.
STEP 4: As you can see that when you’ll start writing your article then it’ll show every important metrics on the right side.
In this way, you can use this tool directly in the SEMrush site.
2. Use SEO Writing Assistant in Google Docs
If you always write your articles in Google Docs like me than I have good news for you. You can install SEO Writing Assitant Addon in Google docs and start using this amazing tool directly in Google docs.
Don’t worry. It’s very easy to use it on Google Docs. Just follow these simple steps:
STEP 1: Click here to install SEMRush SEO Writing Assistant Addon on Google Docs.
STEP 2: Open your Google docs and click on Add-ons >> SEMRush SEO Writing Assistant >> Show
STEP 3: Now, in the right sidebar of Google Docs, you’ll see SEMRush SEO writing assistant dashboard as shown in the below image.
Enter your target keywords in it and click on “Get recommendations” button.
Now, it’ll show you the following things as I mentioned earlier:
3. Use it on Your WordPress site
If you write your articles directly in WordPress editor then you’ll be glad to know that SEO Writing assistant is also available in the form of WordPress plugin.
Click here to download SEO Writing Assistant and install it on your WordPress site.
After installing this plugin, you can start using SEO Writing assistant directly in your WordPress site.
As I mentioned earlier that you only need to add your target keywords in it and it’ll start recommending you important points like word count, readability etc to make your article fully SEO optimized.
3. SEMrush Brand Monitoring Tool: Helps you to detect your brand mentions
There is not any doubt that when your blog will start growing then many bloggers and big brands will start mentioning you or your website on their website. It’s called a brand mention.
But tracking all these mentions is very difficult.
Don’t worry! With the SEMrush Brand Monitoring tool, you can easily track the mentions of your website or brand.
Benefits of using the Brand monitoring tool
Here are some benefits of SEMRush Brand Monitoring tool:
How to setup brand monitoring?
You can set up the SEMRush Brand Monitoring tool in a few minutes. Just follow these step by step Guide:
STEP 1: Go to SEMrush website and from left sidebar click on the Brand Monitoring option.
STEP 2: Now, you need to enter your brand name and website URL in this tool and then click on the “Set Up” Button.
STEP 3: After clicking on the “Set Up” button, you need to add keywords (i.e. your name, your brand name, app name etc) which you want to track. You can also exclude the words you don’t want to track.
After filling all this information, click on start tracking button and SEMrush will start tracking the mentions of your brand online.
In this way, you can set up this powerful tool to track the mentions of your brand online.
Brand Monitoring Tool Limits
4. SEMrush Marketing Calendar Tool
If you want to take your blog to the next level then you should regularly publish high articles on your blog.
For this, you need to prepare everything in advance. You need to plan all your upcoming articles at least for a month in advance.
But if you try to plan it in a paper or Google Docs then it’ll be very confusing. And if you have team members then, in that case, it’s very difficult to update them about any changes and new plans. Right?
Don’t Worry, SEMrush understand this problem that’s why they offer Marketing Calendar Tool in SEMrush.
With this help of this tool, you can do plan all your content marketing strategies in one place in a very effective way.
Benefits of SEMrush Marketing Calendar:
Here are some amazing benefits of using SEMrush Marketing Calendar tool:
Check all Your Tasks in one place
In SEMrush Marketing Calendar, you can do the planning of your upcoming articles, social media post or anything you want.
The best thing about this tool is that you can assign a colour to each task, add the main actions and tags so that you can track similar tasks easily.
You can share your calendar with your team members with different permission. You can track which team members are doing any particular task.
And the best thing is that it displays any changes done by your team member in real-time.
Suppose you have added 100+ tasks in your marketing calendar then also you can track your tasks easily because you can filter in various form like:
Apart from this, “Notification” feature of “Marketing Calendar” tool, you’ll get notification two days before the final deadline of any task you have added in your calendar.
Check Individual Tasks in detail
This is the best feature of SEMrush Marketing Calendar that you can add more details in each task so that your team member can understand these tasks in a better way.
You can also check the overall progress of your task as shown in the below image.
You can add and check the status of following things in the individual task:
Track Progress of Your Content Marketing Plans
The best thing about SEMrush Marketing Calendar is that you can easily track the status of all the tasks you have added in your Marketing Calendar.
This feature makes SEMrush Marketing Calendar different from other tools:
SEMrush Marketing Calendar shows the progress of the tasks in the following form:
Also, you can check the deadline, campaign colour and owner profile pic to track it in a better way.
In this way, you can use SEMrush Marketing Calendar to prepare your content marketing strategy.
Marketing Calendar Tool Limits
Must watch this small video. It'll help you to understand how to use this tool in the right way.
5. SEMrush SEO Content Template Tool: helps you to generate the best SEO template for your article
Finding awesome blog posts ideas is different than creating a fully SEO optimized article.
If you are thinking that you’ll add your target keywords a few times in your article and it’ll start ranking on Google then you are doing a big mistake.
Why? Because only adding keywords is not enough. You have to build backlink, your article should be better than top-ranking articles, you have to match the readability and many other things.
Don’t Worry, SEMrush Content Temaplet can help you to write fully SEO optimized article by giving you some proven advice after checking the top 10 ranking articles.
Follow these step by step guide to understand how to use SEMrush Content Template:
STEP 1: Open your SEMRush dashboard and click on “SEO Content Template” option from the left sidebar.
STEP 2: Now, enter your target keyword and click on “Create SEO Template”
STEP 3: After this, SEMRush will do a complete analysis in the top 10 ranking articles and provide you with a perfect content template where you’ll get ideas about:
Here are some amazing things which you can check with SEMrush Content Template Tool:
a) Top 10 Ranking Articles
SEMrush Content Template tool shows the top 10 ranking articles list for your target keyword.
These articles are ranking on Google it means that they are satisfying the search intent and these articles are properly optimized for the target keyword.
You can paste this URL in SEMrush and find all the keywords for which these articles are ranking. It’ll help your steal the long tail and profitable keywords.
b) Semantically related keywords
With the help of SEMrush Content Template tool, you can find all the semantically related keywords related to your target keyword. SEMrush brings all these keywords from top 10 ranking articles.
If you’ll add these keywords in your article then it’ll make your article highly relevant for your target keywords.
c) Backlink recommendations
As we all know that backlink is one of the most important ranking factors.
That’s why the SEMrush Content Content Template tool scans the top 10 ranking articles to find the sources from where these top 10 ranking articles have acquired the backlink.
It lists all the domains from which you can acquire the backlinks to improve your ranking.
d) Average Readability Score of top-ranking articles
SEMrush Content Template tool automatically scans the top 10 ranking articles to find the average readability score.
It means that the readability score of your article should be greater than or equal to the average readability score of the top 10 ranking articles.
e) Word Count recommendations
The biggest concern of many bloggers is that what should be the word count of their articles.
If you are using SEMrush then you don’t need to worry about it because SEMrush Content Template tool detects the average word count of the top ranking articles and suggests you that what should be the word count of your article.
f) Basic SEO recommendations
SEMrush Content Template tool also shows the basic SEO recommendations for your page title, meta description, headings and text.
g) Check Keyword Density of each ranking articles
You can check the keyword density and proximity of each of these ranking articles as shown in the image below.
In this way, SEMrush Content Template tool can help you to boost your ranking.
SEMrush Content Template Tool Limits
6. SEMrush Content Audit: Helps you to audit your existing contents
As we all know that we can improve the ranking of our article by updating old-time to time.
But it’s very difficult to manually decide which articles we should update.
SEMrush understands this problem that’s why they provide a tool called “Content Audit”.
It’s very easy to use. Follow these step by step guide:
STEP 1: Just go to Content Analyzer >> Content Audit. Now, enter your domain URL and click on the “Start Audit” button.
It’ll take a few minutes to gather all the data of your site and after that, you’ll get access to everything in one place.
STEP 2: In the next screen, you’ll see an option to connect the Content Audit tool with your Google Analytics and Google Search Console account as shown below.
Click on these two green button and connect Google Analytics and Google Search Console to get accurate data in the Content Audit tool.
The best thing about this tool is that after linking this tool with your Google Search Console account, it breaks down all your articles into four categories:
If you are not satisfied with this then you can also create your dataset based on following parameters like:
If you want further details about any particular URL then you can click on exact URL to check more parameters like top 5 search queries, session, page views etc.
And the best thing is that suppose you want to rewrite any particular article then you can do all the planning for that article in this tool. For this, You can add comments and tasks directly in this tool to update it quickly.
BONUS TIP: After updating your article, don’t forget to click on the “Save today’s data” button. It’ll help you to track how metrics of this article is changing after updating the article.
SEMrush Content Audit Tool Limits
If you still have any doubt then must watch this small step by step video tutorial. It'll help you to understand this tool in a better way.
7. SEMrush Post Tracking
With the help of SEMrush Post Tracking tool, you can track the performance of your articles on your site and 3rd party sites.
As you know that you can easily track your article performance with the help of Google Analytics. Right?
But how will you track the performance of guest posts on other sites and your competitor’s articles performance?
Confused? Don’t worry, with the help of Post Tracking tool, you can monitor the performance of any article by tracking the following things of these articles:
It’s very easy to use the SEMrush Post Tracking tool. Just follow these simple step by step guide:
STEP 1: Open SEMrush and go to Content Analyzer >> Post Tracking and enter the URL of your articles or guest post.
STEP 2: SEMrush will take some time to analyze these URLs and then you check the Last updated date, keywords, no. of social shares, backlinks etc in a single dashboard.
You can also click on the Top contributor button to check all the influencers who have shared your article on Twitter and other social media.
If you want to add more keywords then you can click on “+Keyword” link to add as many keywords as you want to track your article ranking position.
If you want to check the daily ranking changes of your article then you can click on the “Daily Changes” button and it’ll show you the ranking changes in the graphical form.
This feature can help you to understand for which article your ranking is decreasing so that you can update that article and build backlinks to improve the ranking.
SEMrush Post Tracking Tool Limits
8. Track Your Social Media Performance via SEMrush Social Media Tracker
SEMrush Social Media Tracker tool can help you to do a complete analysis of your social media strategies.
With the help of this tool, you can do the following things:
- Schedule Post
- Get Insights
- Track Competitors
- Boost Your Posts
- Create Ads
1. Schedule Post:
The one thing which is amazing in SEMRush Social media tracker is that it not only helps you to schedule your social media posts but also suggests you the best time to post on different social media.
So that you can get more likes and clicks on your social media posts.
Here are some amazing features:
2. Get Insights
Social Media Tracker tool helps you to do the complete analysis of your best performing content type, your audience age, country and many more.
You can check the following things:
3. Track Competitors
You’ll be glad to know that you can check and analyze your competitors’ social media strategies and track their performance:
You can do the following things:
4. Boost Your Post
You can boost your posts on social media to reach the maximum audience.
It’ll help you to do the following things:
5. Create Ads
You can also create and manage your ads using SEMRush.
You can do the following things using SEMRush:
In this way, you can use SEMrush Social Media Tracker toolkit to do a complete analysis and make your social media strategies.
FREE COURSE: SEMrush Content Marketing Toolkit Course
If you are still confused about how to use SEMrush toolkit to make the right way to prepare the best content marketing strategies then you'll be glad to know that SEMrush has also launched a FREE SEMrush Content Marketing Toolkit Course.
With the help of this FREE course, you can understand each and every tool of SEMrush in a better way.
And the best thing is that after completing this course you’ll get a certificate from SEMrush.
More Details about this Free Course
This course has 4 different modules:
Module 1: Content Analysis and Optimization
In this Module, you’ll learn about SEO Writing Assistant and Content audit tool of SEMrush.
Module 2. Content Research and Ideation
In this Module, you’ll learn about Keyword Magic Tool, Topic Research and SEO Content Template tool.
Module 3. Content Distribution
In this Module, SEMrush will teach you how to use Brand Monitoring and Social Media Poster tool of SEMrush.
Module 4. Content Performance and Management
In this Module, you’ll learn about Post Tracking tool and Marketing Calendar tool of SEMrush.
Benefits of enrolling in this Free Course:
Pros and Cons of SEMrush Content Marketing Platform
Here are some pros and cons of SEMrush Content Marketing toolkit which you should know.
Pros of SEMrush Content Marketing Toolkit
Cons of SEMrush Content Marketing Toolkit
SEMrush Pricing: how much does it cost?
Now, let’s discuss the pricing of SEMrush tool. SEMrush comes with 3 different plans:
- Pro Plan: $99.95 per month
- Guru Plan: $199.95 per month
- Business Plan: $399.95 per month
Wait... If you want to save your money then I’ll highly recommend you to grab SEMrush’s yearly subscription because you’ll get a flat 16% discount if you’ll purchase a yearly plan.
Here are the pricing details of SEMrush’s yearly subscription:
- Pro Plan: $83.28 per month
- Guru Plan: $166.62 per month
- Business Plan: $333.28 per month
SPECIAL NOTE: READ IT BEFORE PURCHASING SEMrush
If you want to use SEMrush Content Marketing Platform then I’ll recommend you to purchase SEMrush Guru or Business plan to get full access.
In the SEMrush free & PRO plan, you’ll get limited access to Content Marketing toolkit.
Here are more details of Content Marketing Platform Limits on different Plans:
1. FREE PLAN: Content Marketing Platform Limits in FREE Plan (Limited Access)
2. PRO Plan: Content Marketing Platform Limits in the PRO Plan (Limited Access)
3. Guru Plan: Content Marketing Platform Limits in Guru Plan (Full Access)
4. Business Plan: Content Marketing Platform Limits in Business Plan (Full Access)
How to Get SEMrush Guru Plan Free Trial worth $199.95?
Follow this step by step guide to get the SEMRush Guru free trial for the next 14-days.
STEP 1: Click on this special link which will take you to the SEMRush & Blogging Lift Partner Page. (as shown in the image)
Now, Click on the “Activate Your 14-days free Trial Button”
STEP 2: After clicking on the above button, you’ll be redirect a page where you need to register for the free trial through your email address and a password.
STEP 3: Now you only need to fill your credit card details to get SEMRush free trial for 14 days.
As you can see in the above screenshot, You can get 14-days trial of SEMRush Guru Plan for FREE (at $0).
NOTE: You have to enter credit card details to get your SEMRush free trial. The SEMRush promo code (i.e. coupon code) is active and it’ll be active for the next few days. So, grab it asap. If you don’t like this tool then you can cancel your free trial account before it expires.
FAQ related to SEMRush Content Marketing Platform
Can I use SEMrush for Free?
Yes, you can get a free trial of SEMrush Pro and Guru plan for 14 days using our special link.
What is Topic Research Tool of SEMrush?
Topic Research tool can help you to find tons of blog posts ideas related to your niche in just a few clicks.
What is the Content Template Tool from SEMrush?
SEMrush Content Template tool analyzes the top 10 ranking articles and provides you with the best fully SEO optimized content template for your next article.
What is the use of SEMrush SEO Writing Assistant tool?
SEMrush SEO Writing Assistant helps you to write fully SEO optimized article in real-time based on some proven recommendations. You can use this tool directly in SEMrush site as well as Google docs add-on and WordPress plugin.
What is the use of SEMrush Brand Monitoring tool?
Brand Monitoring tool helps you to track the mentions of your brand on the web. You can turn this brand mentions into backlink by sending outreach emails.
What is the Content Audit Tool from SEMrush?
SEMrush Content audit tool helps you to track the low performing articles of your site so that you can update it or delete it to improve your organic traffic.
What is Post Tracking tool from SEMrush?
Post Tracking tool of SEMrush can help you to track the performance of your articles and guest post. You can also use this tool to track the performance of your competitors’ article performance.
What is SEMrush Marketing Calendar Tool?
With the help of SEMrush Marketing Calendar tool, you can plan your upcoming content and assign these tasks to your team members with some restrictions.
What is SEMrush Social Media Tracker Tool?
Social Media Tracker tool can help you to analyze the performance of your and your competitors post on social media. It’ll help you to prepare the perfect social media strategies.
Can we use Content Marketing Toolkit with SEMrush Pro Plan?
Yes, you can access the Content Marketing Platform with SEMrush Pro plan but you’ll get limited access to these tools. So, I’ll highly recommend you to purchase either Guru plan or Business plan for full access.
Final Thoughts about SEMrush Content Marketing Platform
I’m sure that after reading this article, you understood that SEMrush provides the complete Content Marketing toolkit.
If you’ll use this tool in the right way to prepare your content marketing strategies then you can take your blog or business to the next level.
I tried to cover each and every tool in this SEMrush Content Marketing Platform review.
If you’ve read this article till the end then I’ll recommend you to try this tool yourself. Don’t worry you don’t need to pay anything. You can click here to activate the free trial of SEMrush.
So, must activate this trial and try this tool yourself before purchasing SEMrush.
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