Blog Description: Ultimate Guide [With Tips, Examples & Templates]

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Blog description (i.e. meta description) plays an important role in branding and attracting traffic.

That’s why I’ve shared some powerful tips to write blog description with example and templates.

You don’t need to use any meta description generator tool to write description of blog.

Many bloggers do on-page SEO, off-page SEO and everything but only a few of them focus on improving their meta description.

So, if you think that the description of your blog is not important then you are doing a big mistake.

When anyone searches your website name on Google then the first thing they see is the description of your blog.

From here, they notice the following things:

  • Your Niche
  • Topics you’ve covered in your blog.
  • The benefits of reading your blog
  • And many more

WARNING: Many bloggers are doing the mistake that they avoid blog description, copy other blogger content any many more.

Check these 15 most common blogging mistakes that almost every amateur blogger makes.

So, check this to ensure that you are not doing these mistakes. Some of these mistakes can ruin your blogging career.

Important Point

if your blog post description is not attractive then you will get the same amount of impression in SERP (Search Engine Result Page) but you’ll get fewer clicks.

That’s why it’s important to write a killer meta description for your site.

What is Blog Description?

Blog description or blog post description is the set of words which appears just below your website URL in SERP (Search Engine Result Page)

For Example: As you can see in the screenshot that If I search my site name “Blogging Lift” on Google then a description of the site is showing just below my website URL. This is my meta description. 

blogging lift blog description

What’s the Importance of Blog Description?

You may probably be thinking that why should I care about it. Right?

If you are thinking like this then you are doing a big mistake.

Why?

Because description of your blog is very important because of these two reasons:

  • For Branding: When people search your blog on Google then the first thing they noticed is your blog’s description. If it’s not attractive and powerful then it many hurt your branding.
  • For Attracting Traffic: If your blog’s description is not powerful then it may affect your traffic. Because 80% of people read the description of the blog before clicking on any link.

So, I hope now you understood the importance of writing a killer meta description.

There are mainly two types of description:

  1. Blog Description
  2. Blog Post Description

1. Blog Description: As I explained earlier that blog description is the piece of words and sentences which show just below your website link on Google,  Bing and other search engines.

2. Blog Post Description: It’s the description of your blog posts which appear in SERP just below your blog post URL. Blog post description will be different for the different blog posts.

How to Write a Perfect Blog Description?

blog description with examples

If you are using WordPress then it’s very easy to add description.

As I told you earlier that description of your blog tells your reader about your niche and the content they are going to get in your blog.

At the same time, It helps you in the branding and attracting some traffic to your blog.

If you are using WordPress then you may be using either Yoast SEO plugin or RankMath plugin.

1. In Yoast SEO Plugin

If you are using Yoast SEO Plugin then open your WordPress dashboard then follow these simple steps:

  • Go to “Yoast SEO” setting
  • Now click on the “Title and meta” option.
  • After that click on the “Homepage” option.
  • Now, in the “meta description” field, you can enter the description of your blog.

You can also add the title of your website and related keywords.

add blog description using Yoast SEO in WordPress

Now, let’s see how to write a meta description in the RankMath SEO plugin.

2. In RankMath SEO Plugin

This process is similar in the case of RankMath SEO plugin. Follow these steps to write a meta description using RankMath Plugin:

  • open your WordPress dashboard
  • Go to “Rank Math” setting
  • Then click on the “Title and Meta” option.
  • Now click on the “Homepage” option.
  • Here you’ll see the “Homepage Meta Description” section. you can add your meta description i.e. description of your blog in it.
write blog description using rankmath plugin

And in the “homepage meta title” section, you can add the title of your Homepage.

So, I hope that now you understood how to write meta description using RankMath and Yoast SEO plugin.

6 Best Blog Description Examples

You don’t need any blog description generator to generate meta description. You can write it yourself.

I’ve added meta description of following:

  • Meta Description example of Travel Blog
  • Description of SEO blog (Best example)
  • Meta Description example of Health Blog
  • Description of Blog on blogging (My favorite example)
  • Meta description example of technology blog

Check these meta descriptions templates to get ideas about writing killing description for your blog:

Here are some Blog Description of Fitness, Travel and Blogging Blogs

Example 1: Backlinko

blog description example 1

What’s Good? They describe the benefits of reading their blog and add powerful words like “Next level SEO training and link building strategies” which grabs the attention of the user to click on their blog.

Example 2: Lonely Planet

blog description example 2

What’s Good? They started their description with a perfect question “Love Travelling?” which encourage the user to read more about this blog.

Example 3: Nerd Fitness

blog description example 3

What’s Good? They showcase everything about their blog in a simple way. Just by reading the description people can understand that this blog can help them to lose their weight.

Example 4: Tech Radar

blog description example 4

What’s Good? They start their description with an attention-grabbing line “The latest technology news & review”. It also informs readers that they will receive fresh and updated content which encourage them to visit this site.

Example 5: ShoutMeLoud

blog description example 5

What’s Good? They show how authority their blog is by writing “ShoutMeLoud is an award-winning blog” which immediately help them to build trust. Also, they have used all the keywords in their description in a natural way which makes it a perfect meta description.

How to Write Blog Post Description?

Blog post description is the description of your blog post which shows just below your link in search engine.

Even if you are using either RankMath or Yoast SEO plugin.

You’ll see a RankMath SEO (or Yoast SEO) section just below the WordPress editor as shown in the image below.

blog post description on wordpress

Here you can add your blog post description which is also known as meta description.

But before writing your meta description (i.e. blog post description), you should know this fact that the maximum length of this blog post description is 160 characters.

So, don’t use more than 160 characters in the blog post description.

Few more tips to write killing blog post description:

  • It should be easy to understand so that people can understand what they are going to get in your article.
  • Use related long-tail keywords
  • Don’t use more than 160 characters
  • Use LSI Keywords.
  • Add a call to action.
  • Use normal words.
  • Optimize the keywords in your meta description
  • Check the description of your competitors to get some ideas.
  • Use “Detailed SEO Extension” to check the meta description of your competitors
  • Don’t use too many keywords in your meta description.

NOTE: If you want to improve your ranking and get more traffic then click here to read this 6000+ words guide.

How to Add Blog Description on Blogger?

If you are using Blogger (i.e. Blogspot) platform and struggling to add meta description then follow the steps given below.

write blog description on blogspot
  1. Open your Blogspot dashboard
  2. Then in the left sidebar, you’ll see an option “Setting”. Click on it.
  3. Under the setting, there is an option “Search Preference”. Click on this option
  4. Now a page will page where you can add the description of your blog.

Note: just above the description, you’ll get an option “enable search description”. So, turned it ON. It’ll help you to show the description in the search engine.

NOTE: If you are using Blogger (Blogpsot) plateform then I’ll recommend you to move to WordPress asap.

Read this step by step guide to switch form blogger to WordPress without Losing Organic Traffic.

So, read it and take action today.

How to Add Blog Post Description on the Blogspot platform?

It’s very easy to add the blog post description on the blogger platform.

What you have to do is just open your blogger blog post editor.

Here in the right sidebar, you’ll see a “Search Description” section. You can add your blog post description here.

blog post description on blogger

5 Tips to Write Powerful Blog Post Description

Here are some tips which can help you to write a killer blog post description which can help you in ranking:

  • Use Keywords
  • LSI Keyword
  • Add CTA
  • 160 Characters
  • Attention-Grabbing
  • Avoid Keyword Stuffing

1. Use Keywords

Use your target keyword in the description. But don’t use it more than once.

2. Add LSI Keyword

Collect at least 2-3 best LSI (Latent Semantic Indexing) keywords and add it in your blog post description.  It’ll help you to rank for these keywords.

3. Add CTA

Call to action words can help to increase the CTR. So, you should add a call to action in the description of your blog to get more clicks.

4. Maximum 160 Characters

The max length of the blog post description is 160 character. So, try to write a killer description under 160 characters.

5. Attention-Grabbing

Use some power words and attention-grabbing line to grab the attention of the users. It encourages them to click on your blog URL.

6. Avoid Keyword Stuffing

Don’t repeat the same keyword multiple time in the meta description. Instead of this use LSI keywords and other related keywords naturally in your article.

Tips to Use Keywords in your blog post description

Watch his complete video tutorial which can help you to writ SEO friendly blog post description (i.e. meta description)

You should not repeat the same keywords multiple times in your blog description. Google doesn’t like this because it’s keyword stuffing.

Keyword stuffing means repeating the same keywords again and again.

So, what’s the best way to use keywords in the description of your blog?

The answer is simple. Find some related keywords and LSI keyword related of your main keyword and use these keywords in your meta description in a natural way.

It can help you to get more clicks and ultimately, it help you to improve your ranking.

So, must follow these tips to optimize keywords in description:

  • Use LSI Keywords
  • Avoid Keyword stuffing i.e. don’t repeat the same keyword again and again in the description.
  • Add Related Keywords.

NOTE: You can use tools like LSIGraph to find LSI Keywords.

“Want to know which blogging & SEO tools I’m using to run this blog successfully. Then must check this page.

Many of these tools are FREE.”

Meta Description Case Study by Moz

Did you know that According the a study by Moz, Google don’t always display the exact blog description in SERP (Search Engine Result Page).

They Analyze more than 70,059 blog description examples in this study and they got this result:

  • In 15.4% of cases, Google used the original blog description i.e. meta description tag, but added some text
  • In 51.3% of cases, Google used perfectly matched blog description or fully contained it.
  • In 3.2% of cases, Google display truncated version of the meta description tag with an ellipsis on the end.

So, Google may display exact blog description or truncated version of it depending on what user has searched on Google.

I hope you understood this point.

Also Read: Content Writer vs Copywriter: what’s the difference?

What is blog description?

It’s the set of words which appears just below the URL of your website in SERP.

What is blog post description?

The blog post description is a short description of your article which appears just below your URL in SERP. It’s different for different blog posts.

What is the maximum length of the meta description?

The maximum length of the meta description is 160 character. If you use more than 160 characters then some part will of description will disappear in SERP.

Should I use keywords in meta description?

Yes, you should use your target keyword and some LSI keywords in the meta description.

Final Words about Blog Description

I hope that now you understood what blog description is and how to write a meta description in blogger and WordPress platform.

In this article, I’ve also shared some tips to write a powerful blog post description with real example and templates.

It’s means that you don’t need any blog description generator for writing good description.

Did you found this article helpful?

Please let me know via comment below.

One Request: Please share this article on social media to help more and more bloggers.

Thanks in advance.

This box and this entire blog post is designed by Thrive Architect Plugin.

blog description with examples
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Disclosure: This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Sumit is a full-time blogger and affiliate marketer from India who has more than 5 years of experience in blogging, SEO and affiliate marketing. His Facebook group "Blogging Lift" is joined by 40,000+ bloggers all around the world. Follow Sumit to get some proven blogging advice from him.

69 thoughts on “Blog Description: Ultimate Guide [With Tips, Examples & Templates]”

  1. Hey, Nice blog.

    You write it very well. Infographics and screenshots make this blog more informative. As a digital marketer, I can say it should be really helpful for fresher as well as experienced.

    Regards

    Reply

  4. Hey Sumit
    Thanks for sharing such a helpful article. It really helps a lot for beginners about how to write a blog description and what mistakes should we avoid as a beginner.
    So, thanks once again and I hope we’ll get more helpful articles from you in near future.

    Regards,
    Sparsh Garg

    Reply

  7. Great tips about writing a blog description, everything is explained in details. Writing a good blog description helps increase CTR. Thank you for sharing such a comprehensive post.

    Reply

  17. Hi Sumit,

    Great tips about writing a blog description, everything is explained in details. Writing a good blog description helps increase CTR. Thank you for sharing such a comprehensive post.

    Thanks & Regards,
    Anil Agarwal

    Reply

  20. Hi Sumit,
    Very informative content. Indeed blog description plays very important roles in your website ranking. This article is going to help lot of starting bloggers to rank their website on google.

    Reply

  24. Hi Sumit

    Indeed a great piece of content.

    Yes, both the blog description and post description are extremely important to rank well in the Google SERP and you have explained in the right way.

    Thanks for the sharing

    Reply

  26. Excellent post Sumit, I am already in your facebook group and congratulations on crossing 21k+ members.

    I am also using yoast for my blog & your guide really helped me. I’ve never heard of LSI keywords before.

    Also how did you add the FAQ’s section? I am also using Elementor but not sure how to add FAQ’s quickly, any help would be appreciated.

    Reply

  31. This is a masterpiece Bhai. Blog description plays a huge role to get more clicks. The way you have narrated this post with a complete step by step process is incredible. I am a big fan of your design skills and you have crafted this topic as a masterpiece. Keep sharing more knowledge.

    Reply

  32. Hi Sumit,

    First, thanks for the great post. So good I know even more about description of the blog post but now only I know even about the description of the site is also very important. This article describes very well. It’s really impressive and I put these ideas into practice on my website. Let’s let me know.

    Thanks & Regards
    Sai Mithun

    Reply

  33. Hello Sumit,

    Until this article. I do not know the difference between the blog post description and blog description. Guess What? huh. I will be assigned to write 160 characters. That’s it. Thanks for the well-researched article. This is really going to help me write in the future. Keep on adding nice ones.

    Thanks & Regards
    Aria Mathew

    Reply

    • Hi Aria,

      Glad to know that this article help you understand the difference between blog description and blog post description.

      Many newbies bloggers don’t know how to write a perfect blog description that’s why I’ve share some examples of blog description in this article.

      Thanks a lot for your valuable feedback.

      ~Sumit Sao

      Reply

    • Hi Satish bro,

      Glad to know that you found this article helpful.

      I tried to cover each and every topic related to blog description in this article and I’ve also shared some blog description examples of lifestyle blog, travel blog, food blog, blogging blog etc so that anyone can be a master of writing a perfect blog description.

      Thanks for your awesome feedback.

      ~Sumit Sao

      Reply

  35. Great article in simple words?

    I would like to mention here that emoji’s plays important role in getting high CTR for me.

    If you can add this in your list, that would be a good addition to this article.

    It’s just my opinion.

    Thanks for your tips on FB group.

    Reply

    • Good Point bro.

      I know that Emoji can help us to increase CTR.

      And I tried to add emojis in Yoast SEO plugin. But it’s not showing in search engine.

      Could you please share how do you add emojis in RankMath SEO plugin?

      Waiting for your reply.

      ~ Sumit Sao

      Reply

  37. Hi Sumit,
    Thanks for this lengthy and huge informative post!
    As a beginner, first I got the differences between the Blog Description and Blog post Description.
    I will practice to post meta description in my all new updates.
    Thanks Bro!!

    Reply

    • Hi Sai,

      Thank you for sharing your awesome feedback. I’m very happy to know that you found this article super helpful.

      I’ve shared tips to write powerful blog description with examples. I hope it’ll help you to write attractive and fully SEO optimized meta description.

      If you have any doubt then please let me know via comment below.

      ~Sumit Sao

      Reply

  38. HI sumit bro! Previously i made the mistake of didn’t write a powerful blog description to my Blog but now after reading this everything gotta vivid.

    Thank you for this beautiful airtcale

    Reply

    • Hi Indranil bro,

      Glad to know that you learned something new from this article. I hope that this article will help you to write a powerful blog post description.

      Do you have any suggestion to make this article more helpful?

      Waiting for your reply.

      ~Sumit Sao

      Reply

  41. Awesome Post Sir Ill Setuped My Website Same Like You Teached Now Ill Start To Write Postes And Trying To Rank Them.

    Thank You Sir For Giving This Helpful Knowledge.

    Reply

  42. Thanks for this information.
    Before reading this article am not take seriously of meta description.
    But then I realized meta description is very important
    Thanks for this great article

    Reply

    • Hi Yogesh,

      Glad to know that you learned something new from this article.

      Yes, the meta description is very important. So, write an attractive blog post description and add your target keyword and some LSI keywords in a natural way.

      If you have any doubt related to writing powerful blog description then please let me know via comment below.

      And thanks for your awesome feedback.

      ~ Sumit Sao

      Reply

    • Hi Chayan,

      Yes, Agree with you that meta description of blog and blog posts are very important And We should use our keywords in meta description in a natural way.

      Do you have any suggestion to make this article more informative?

      Waiting for your reply bro.

      ~Sumit Sao

      Reply

  45. Hi Sumit

    Indeed a great piece of content.

    Yes, both the blog description and post description are extremely important to rank well in the Google SERP and you have explained in the right way.

    Thanks for the sharing

    Reply

      • Sumit, you have already done a good job.

        The most popular SEO plugins, Yoast SEO and RankMath SEO are covered very well with examples.

        Apart from WordPress, you have also explained how to add post description in Blogger, the most popular free platform.

        For me, it’s perfect.

        Thanks

        Reply

  46. Hello Sumit,

    Great and very informative post. Descriptions plays a great role in increasing the CTR. Writing a Good and engaging Meta Descriptions for your blog and blog posts can definitely help you to get good CTR. You have shared some great tips in this article and it will definitely help the newbies.

    Regards,
    Vishwajeet Kumar

    Reply

    • Hi Vishwajeet,

      Yes, Blog description plays an important role in increase CTR in SERP. That’s why I decided to write an article on this topic and I’ve shared some blog description examples in this article.

      I hope that it’ll help my readers to understand how to write a powerful blog description.

      Regards,
      Sumit Sao

      Reply

      • Hey Sumit,

        The description should be a summary of the website and something that will encourage the person to read the rest of your post or check your website.

        If the description does not engage the reader, he or she will move on to something else.  

        If someone wants to grow their blog, they need to put effort into writing descriptions that engage the reader.  

        A blog is your brand name, and you want potential readers to be aware of it.

        Great tips my friend!

        Thanks for sharing this!

        Regards,
        Sayem Ibn Kashem

        Reply

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