Surfer SEO Review 2023: Tutorial, Pros, Cons [+Case Studies]

In this Surfer SEO review, I’m going to cover everything about Surfer SEO in detail including pros, cons, unique features, case studies, customers review, demo of this tool, step by step tutorial and many more.

So, read this SurferSEO review till the end to decide Surfer SEO is the right tool for you or not.

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Surfer SEO Review 2023 and Basic Info

Product Name	Surfer SEO
Use For	Improving ranking of blog post on search engines
Good For	bloggers, digital marketers, SEO agencies, website owners
Pricing	Starts from $59/mo
Discount	17% Discount on yearly subscription (Claim this deal)
Money-back Guarantee	7-days
Free Trial	NOT available
Our Rating	4.8/5

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What is Surfer SEO?

Surfer SEO is a cloud-based on-page optimization tool which can help you to rank your article in Google 1st page of Google by comparing your articles with the top-ranking articles for more than 500+ ranking factors.

It automatically compares your article with the top 10 articles for more than 500 ranking factors and gives you practical recommendations which can help you to get Google #1 ranking. 

So, the question is, if we can optimize our article ourself then why should we use Surfer SEO. Right?

Let me show you the difference between the manual process and Surfer SEO

Tasks	Surfer SEO	Manual Process
Ranking Factors	Analyze 500+ ranking factors	Analyze just a few ranking factors
Data Points	From Top 50 Pages	from a handful of pages
For Your Copywriter	Data-driven draft	Intuition-based brief
Time	a few minutes	1+ hour

Not only me but SEO experts like Matthew Woodward, Matt Diggity, Gael from Authority Hackers and many others are using Surfer SEO to write fully SEO optimized articles. 

Let’s see what they are saying about this tool:

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Before starting this review, I want to discuss the good and bad things about this tool so that you can decide to use it or not.

So, Let’s see some pros and cons of Surfer SEO tool.

What I Like About Surfer SEO

• It can analyze your article for more than 500 ranking factors
• Surfer SEO Content Editor tool analyze the top ranking blog posts and provides the template for your article so that you can write fully SEO optimized article.
• Surfer SEO Content Audit tool helps you to optimize the existing blog posts of your website by comparing it with top 10 ranking articles.
• Surfer SEO Content Planner tool helps you to find tons of keywords related to using niche and arrange it in Cluster format so that you can easily create contents and do internal linking.
• Surfer SEO Keyword Research tool helps you to find long tail relevant keywords related to your main keyword with Search volume data.
• Surfer SEO SERP Analyzer tool helps you to check and research on top ranking articles.
• It works with Google Docs and WordPress Editor.
• You can find easy to rank long-tail keywords using this tool
• You’ll get 24×7 live chat support

What I Don’t Like About Surfer SEO

• Price seems expensive to some people due to monthly subscription but believe me this tool worth your money.
• Free trial not available
• Only 7-days money-back guarantee
• It has lots of features. So, it may take you some time to understand how to use this tool in the right way. I’ll recommend you to watch tutorial videos from here to learn faster.

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Surfer SEO Features: What’s inside the Surfer SEO?

Surfer SEO provides 4 types of tools:

• SERP Analyzer
• Content Editor
• Keyword Research
• Content Planner

1. SERP Analyzer

SERP Analyzer tool helps you to analyze all-important parameter of top-ranking articles like word count, keyword density etc and compares your article with top-ranking articles.

2. Content Editor

Content Editor tool helps you to generate a fully SEO optimized template for your article and give practical recommendations so that you can write a fully SEO optimized article.

3. Keyword Research

Keyword Research tool of Surfer SEO can help you to find easy to rank long-tail keywords and LSI keywords. It also shows the SERP similarity which is a unique feature of its keyword research tool.

4. Content Planner

Content Planner tool helps you to generate lots of content ideas related to your target keyword. You can enter your niche or seed keyword in Content Planner and it’ll show you tons of blog posts ideas in less than 5 minutes.

Content Planner tool recently added in Surfer SEO and Also they have launched Content Editor 2.0 which provides more accurate data.

With the help of Content Editor 2.0, you can write SEO optimized article in the fastest way. It works with Google Docs and also available as a WordPress plugin.

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Who is Behind Surfer SEO?

Surfer SEO has more than 4,000 customers and they hit the $3.0M milestone in sales last year. Surfer SEO was founded by Michał Suski and Lucjan Suski.

Here is the complete list of team members:

• Co-founder: Michał Suski
• CEO: Lucjan Suski
• Marketing Executive & Partner: Tomasz Niezgoda
• CFO & Product Developer: Kazimierz Pietka
• Software Engineer at Surfer: Marcin Lasak
• Head Of Customer Support: Luiza Strach

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Why Should You Use SurferSEO?

If you are looking for a tool that can help you to get a better ranking in Google then Surfer SEO is the right choice for you.

Now, let’s discuss the benefits of using Surfer SEO.

• Write SEO-Optimized Articles
• Update Existing Article
• Suggests the Word Count for Your Article
• Compare Your Article with Top Ranking Articles
• Find Easy to Rank Keywords
• 500+ Ranking Factors
• Works with Google Docs
• Works with WordPress Editor
• Helps in Planning Your Contents
• 7-days Money-back Guarantee

1. Write SEO-Optimized Articles

Writing an SEO-optimized article is not easy at all. 

You have to keep multiple things in mind while writing a blog post for your website. The word count of the blog post, no. of paragraphs, no. of images and subheadings you should use etc

Also, we need to take care that how many times we should use exact keywords and partial keywords in your articles. 

Surfer SEO Content Editor tool will help you with this task by suggesting all these things mentioned above along with some other important factors like no. of subheading, alt tags etc. 

It shows the content score from 0-100 that helps you to understand that how well your article is optimised with the information provided by the content editor tool.

In short, if you follow all the instructions of the content editor tool, then you can easily write an SEO-optimized article that can rank on Google.

2. Update Existing Article

We all know If your articles are not ranking well on Google then you need to update your articles.

But updating the article is not about just adding a few paragraphs. You should check the top 10 ranking articles to understand why they are ranking and then you should update your content according to it to see some improvements in the Google search engine rankings.

It may take hours to do this analysis manually. 

What if I’ll tell you that there is a tool in Surfer SEO that do all these analyses for you.

Yes, it’s Surfer SEO Content Audit tool.

In this tool, you just need to enter your target keyword in the given field and press enter.

It’ll compare your article with top-ranking articles and then It’ll recommend what to fix in your content as quickly as possible.

It compares the following things, 

• Word count 
• Number of paragraphs 
• Number of subheadings 
• Number of images
• The number of exact keywords
• The number of partial keywords
• keywords in subheadings
• Internal links
• TF-IDF terms 
• Backlinks
• Alt Tags
• Subheading structure
• Meta Title and description 
• and other relevant data.

By following the recommendations of the Content Auditor tool, you’ll see the improvements in your rankings within 2-3 week 

3. Suggests the Word Count for Your Article

Do you want to write a blog post but you don’t know the word count required to rank in Google?

Don’t Worry, Just enter your target keyword in the Surfer SEO Content Editor tool. It’ll check the word count of the top 10 ranking articles with that keyword and provide you with an average word count.

It’ll help you to understand the word count required for your blog posts to get the 1st page ranking in Google.

Want to see a Live Demo? Click here to check

4. Compare Your Article with Top Ranking Articles

When you’re not ranking on Google’s first page of search results for your keyword, it can be frustrating! 

You’ve put in all the hard work writing and editing an article, but it still isn’t getting enough traction to rank. 

Maybe you don’t know how to check what’s wrong with your article. 

Well, Surfer SEO Content Audit Tool is the solution to your problem.

The Content Audit Tool of SurferSEO will compare your article with the top-ranking articles so that you can identify the reasons that are preventing your article from ranking well in Google.

5. Find Easy to Rank Keywords

Keyword research is challenging, so you need a tool to help you find relevant keywords.

You can’t always rely on the Google Autosuggest feature to give you some related keywords ideas that perform well. 

The Surfer SEO Keyword Research Tool helps you find lots of relevant, easy to rank long-tail keywords with search volume data for your main keyword.

So, in just a few seconds, you can get lots of relevant long-tail keywords that are more prone to match the intent of your main keyword.

6. 500+ Ranking Factors

If you want to rank higher in search engine results pages (SERPs) for your keywords, you need to understand the 500+ ranking factors that they use. It can take you a lot of time if you try to analyze all these ranking factors for your page manually. 

Fortunately, with Surfer SEO’s On-page SEO Tool, you don’t have to worry about doing this task manually. 

Surfer SEO is one of the best on-page SEO tools that helps you to write fully SEO-optimized articles and improve the ranking of existing articles. This tool ensures that all the essential on-page SEO factors are properly taken care of. It has a set of more than 500 ranking factors that it checks for an article. 

The on-page SEO tool also shows you recommendations and points out errors in your content. It makes on-page optimization easier so that you can write better content and improve the ranking of your articles faster. 

You don’t need to spend a lot of time here and there, but with this tool, writing SEO-optimized articles will become much easier for you.

7. Works with Google Docs

Do you love to write your articles directly in Google Docs and don’t want to write articles in Surfer SEO Content Editor? 

Then you’ll be glad to know that you can install the Surfer SEO chrome extension and then use both the Google Docs and Surfer SEO side by side. 

It means that you can write an article directly in Surfer SEO and optimize it with Surfer SEO at the same time. 

8. Works with WordPress Editor

Do you want to write articles directly in WordPress editor and want to optimize it for SEO with Surfer SEO at the same time? 

If yes then you’ll be glad to know that the Surfer SEO chrome extension also works seamlessly with WordPress editor. 

It means that you can write an article directly in WordPress editor and then use Surfer SEO at the same time to optimize it for SEO. 

9. Helps in Planning Your Contents

Getting content ideas related to your niche can be a real pain. You spend hours researching and brainstorming, but nothing happens.

Right?

Don’t worry, The Surfer SEO Content Planner tool is designed to solve that problem by helping you get tons of keyword ideas category-wise, which means more traffic for your website. 

Just enter your seed keyword or niche name into this tool and it’ll spit out tons of related keywords category-wise so that you can easily plan your content around those topics. 

So, No more thinking and guessing. Just get your reports prepared and then plan content for your blog easily. 

10. 7-days Money-back Guarantee 

Surfer SEO provides a 7-day money-back guarantee. If for any reason you are not satisfied with the product, you can ask for a refund within this time period.

How to get a refund? 

You just need to send an email to the Surfer SEO customer support team and they will get back to you within 24 hours. The support is quite fast and the team is very helpful. In most cases, your refund will be processed instantly.

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Surfer SEO Case Study by Matthew Woodward: How Surfer SEO helped him to rank for very competitive Keyword?

A few months back, Matthew Woodward had written a 26,000+ word article on “SEMrush Review” which was not ranking well on Google.

When he audited his article using Surfer SEO SERP Analyzer tool then he noticed that Surfer SEO suggested him to remove 22,000+ words from his article. 

So, just for testing purpose,  he decided to follow this advice and he deleted 22,000+ words (approx. 85% of his content). 

After doing these changes, his post moved into #1 position for the keyword “SEMrush Review”. 

So, if any of your articles is not ranking well on Google then I’ll recommend you to audit your site using Surfer SEO SERP Analyzer tool. It’ll help you to rank your article.

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Surfer SEO SERP Analyzer Tool Review

With the help of Surfer SEO SERP Analyzer tool, you can check what’s working for your target keyword and compare your article with top-ranking articles to get some practical recommendations which can help you to improve your article ranking.

How to Optimize Existing Content With Surfer SEO SERP Analyzer Tool?

STEP 1: Open SERP Analyzer tool of Surfer SEO. you’ll see a screen like as shown below. 

You can enter the following thing in SERP Analyzer search bar:

• Keyword: Enter keyword if you want to analyze the top-ranking pages in SERP and compare your article with other top-ranking pages to get some practical recommendations.
• Domain or Article URL: If you want to analyze the backlinks and keywords of any particular domain or article.

STEP 2: You want to optimize your existing content to improve ranking. Right? 

So, you need to enter the keyword for which you want to rank your article.

Apart from this, there are lots of other options like:

• Device Type: You can also select the device type like mobile or desktop.
• Quick/Full Analysis: I’ll recommend you to do a quick analysis i.e. disable screenshot option.
• Location: You can select the location of your choice.
• NLP: you can enable it if you want advance analysis.

So, enter your target keyword and click on “create a query” button.

NOTE: In the bottom, you have a history log. From here you can access it as many times as you want. 

STEP 3: When you press enter then you’ll see a graph as shown below which will help you to analyze the average word count of top-ranking articles.

Word Count is selected by default but you can check lots of other ranking factors which are showing in the left sidebar as shown below.

The other ranking factors which are showing in the left sidebar are:

• Word Count
• Number of Paragraphs
• Page Loading Time
• Partial keyword density in the body
• Number of Referring Domains
• Exact Keywords in the alt tag description 
• Number of words in the body
• Structured data
• Number of Words in Title
• and many more

STEP 4: Just below the graph section, you’ll get a list of all the sites which are ranking in SERP. as shown in the image below.

STEP 5:  In the “compare your website with Competitor” section enter the URL of your article and press enter 

STEP 6: Now, click on the “Audit” button

Now, Surfer SEO will compare your article and tell you why your article is not ranking on Google and other search engines.

Now,  optimize your article as per Surfer SEO recommendations and resubmit your article to Google Search Console. 

This simple hack can help you to improve the ranking of your articles.

I hope that now you understood how to use Surfer SEO SERP Analyzer tool to boost the ranking of your existing content.

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Surfer SEO Content Editor 2.0 Tool Review

With the help of Surfer SEO Content Editor 2.0, you can generate a full SEO optimized content template for your upcoming articles by analyzing top-ranking articles in SERP for your target keyword.

This content template consist of the following things:

• It suggests you the word count of your article (i.e. content length).
• Frequently used words available in top 10 ranking article. (It also suggests you that how many times you should use these words.
• Number of Paragraphs 
• The min number of images in your article.
• FAQ related to your target keyword
• Terms to Use
• Number of paragraphs
• Topics to cover in the article
• You can share content editor URL with your content writer with special notes so that you can save hours of your work.

NOTE:  Surfer SEO Content Editor is now also available as Google Docs Add-on and as a WordPress plugin.

And the best thing about Content Editor is that you can share the link of your Content Editor with your content writer without giving him the login details of Surfer SEO Account. It means that he can write directly in the Content Editor. 

So, now let me show you how to use Surfer SEO Content Editor 2.0?

How to use Content Editor Tool to Write Fully SEO Optimized Article?

Follow this simple step by step guide. It’ll help you to understand how to use Surfer SEO Content Editor Tool.

STEP 1: Log in to your Surfer SEO account and then click on the Content Editor menu option as shown in the image below.

STEP 2: Now, you’ll see a screen as shown below. Enter your target keyword here.

NOTE: You can also select the additional option like:

• Device type
• Search Location
• NLP (Natural Language Processing)

After entering your target keyword, click on the “create a query” button.

STEP 2: You’ll see this keyword in your history log section as shown below. Just click on it.

STEP 3: It’ll open the content editor window where you can write your article and get all the important recommendations like:

• Target word count (i.e. content length)
• Number of Headings
• Paragraphs
• Number of images
• Important terms to use
• Topics
• Frequently Asked Questions 
• And many more

You can start writing your content in content editor and it’ll help you to optimize your article for Google and other search engines in the real-time.

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How to give Content Editor access to your content writer without sharing login details?

Suppose if you have hired a content writer then you’ll be glad to know that you can share the same content editor window with your content writer. 

He can access this editor without any login details. Sounds interesting. Right?

It’s very easy. Open the content editor window and click on the Share button as shown in the image below.

You’ll get a unique link. Just copy it and share it with your content writer or copywriter. He can access the same editor without any login details.

Also, you can customize this data driven draft for your content writer by clicking on setting button which is showing in the top right corner.

It’ll look like this as shown in the below screenshot.

And there is one more good news that you can access Content Editor using Google Docs add-on and as a WordPress plugin.

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Surfer SEO Keyword Research Tool Review

Surfer SEO also provides keyword research tools. This tool can help you to find easy to rank long-tail keywords related to your target keywords. 

If you are using surfer SEO then you can find long-tail keywords and LSI keywords in just a few clicks.

So, without any further delay let’s see how to use its keyword Research tool for finding profitable keywords.

How to Find Easy to Rank Long Tail Keywords with Keyword Research tool?

STEP 1: Open Surfer SEO and click on the Keyword Research option as shown in the below screenshot.

STEP 2: Enter your target keyword and select the county. Now, click on the “Analyze” button.

Suppose, I want to find long-tail keywords related to “weight gain”. So, I’ll enter weight gain and I’ll press the “Analyze” button.

STEP 3: As you can see in the below screenshot that it’s not only showing me the long tail keywords but also it’s showing me the SERP Similarity and search volume data. 

In this way, you can use Surfer SEO to find highly profitable long-tail keywords.

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Surfer SEO Content Planner Tool Review

This brand new tool of Surfer SEO can help you in preparing your content strategy by creating topic clusters related to your main keyword.

According to me, the Content Planner tool is best for finding tons of blog post ideas related to your target keyword. But still, there is some room for improvement.

How to use SEO Content Planner Tool of Surfer SEO?

If you want to know how to use Content Planner tool then must follow this simple step by step tutorial.

STEP 1: Open Surfer SEO and click on the Content Planner tool from the menu as shown in the below screenshot.

STEP 2: Enter your seed keyword. For example; You can enter your niche or category here like health, weight loss, blogging, SEO etc.

After entering a keyword, click on the create a query button 

STEP 3: Your keyword will show in the history log as shown below. Click on it.

STEP 4: It’ll show you all the keywords related to your seed keyword in cluster form so that you can easily find lots of blog posts ideas for your blog.

You can click on any of the keyword clusters to get more details like search volume of each keyword and overall volume. 

They are also going to add Keyword Difficulty metric in this report which will make this tool more awesome.

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Surfer Google Docs Add-on: How to Install and Use it?

If you love to write your articles on Google Docs like me then you’ll be glad to know that you can use Content Editor of Surfer SEO in Google Docs. 

It’s very easy to use. Let me show you a step by step process. It’ll help you to install and use Surfer SEO in the Google Docs.

STEP 1: Open Google Chrome Browser and install the surfer SEO Chrome extension. 

Click here to check this Chrome Extension

STEP 2: Now, open your Google Docs and create a new document or open an existing document.

STEP 3: Click on the Surfer Chrome Extension icon as shown below. It’ll show you the option to load surfer on Google Docs.

STEP 4: Now, enter your main keyword and click on the create query and it’ll cost you 1 content editor credit (same as Surfer SEO official dashboard).

STEP 5: It’ll show you the same layout as Surfer SEO Content Editor official website. You’ll get all the important data like word count, important words to use, no. of paragraphs, no. of images as shown in the below screenshot.

In this way, you can use Surfer SEO on Google Docs.

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Surfer SEO with WordPress: How to use Surfer SEO on WordPress?

If you love to write your articles directly in the WordPress Editor then you’ll be glad to know that you can use Surfer SEO even with the WordPress editor.

The procedure is the same as Google Docs.

Let me show you how to use it with WordPress.

STEP 1: Open Google Chrome Browser and install the surfer SEO Chrome extension. (Ignore it if you already installed it)

Click here to check this Chrome Extension 

STEP 2: Now, open your article in WordPress editor.

STEP 3: Now, Click on the Surfer Chrome Extension icon as shown below. It’ll show you the option to load Surfer on WordPress.

STEP 4: Now, enter your main keyword and click on the create query and it’ll cost you 1 content editor credit (same as Surfer SEO official dashboard).

STEP 5: It’ll show you the same layout as Surfer SEO Content Editor official website. You’ll get all the important data like word count, important words to use, no. of paragraphs, no. of images as shown in the below screenshot.

In this way, you can use Surfer SEO on WordPress.

If you still have any doubt then let me know via comment below. I’ll reply within a few minutes.

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Surfer SEO Pricing: How Much Does it Cost in 2023?

Surfer SEO comes with 3 different plans, you can select any of these plans as per your requirements. You can read our Surfer SEO Basic vs Pro vs Business plan comparison article to decide which plan is perfect for you.

I’m personally using Surfer SEO Pro plan and it has everything that we need to optimize our content.

Surfer SEO Plans:

1. Basic Plan ($59 per month)
2. Pro Plan ($119 per month)
3. Business Plan ($239 per month)

1. Basic Plan

Surfer Basic plan costs only $59 per month. This plan comes with 10 Content Editor credits per month, 20 Content Audit credits per month and FREE NLP access for the 1st month.

This plan is perfect for those who want to publish less than 10 blog posts per month.

2. Pro Plan

Surfer Pro plan costs only $119 per month. This plan comes with 30 Content Editor credits per month, 60 Content Audit credits per month, NLP access and ability to invite up to 3 team members.

This plan is perfect for those who want to publish less than 30 blog posts per month.

3. Business Plan

Surfer Business plan costs only $119 per month. This plan comes with 70 Content Editor credits per month, 140 Content Audit credits per month, NLP access, API access, white labelling and ability to invite up to 10 team members.

This plan is perfect for those who want to publish less than 70 blog posts per month.

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Surfer SEO Discount 2023: How to Get Discount on Surfer SEO?

There is only one way to get discount on Surfer SEO.

If you’ll purchase the yearly subscription of Surfer SEO then you can get a flat 17% discount on any SurferSEO plan.

Click on this special link to purchase the yearly plan of Surfer SEO and get 17% discount without any coupon code.

Don’t miss this amazing deal.

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Surfer SEO Alternatives 2023

There are two amazing Surfer SEO competitors:

• Frase
• Page Optimize Pro

Surfer SEO vs Frase 

Frase is a new on-page SEO tool which has lots of good features. I’m also using Frase SEO tool because it helps in creating the layout of the article by bringing data from the top 10 SERP results.

Feature	Surfer SEO	Frase
NLP	Yes	No
AI chatbot	No	Yes
Statistics data	No	Yes
Content Editor	Yes	Yes
Google Docs Add-on	Yes	Yes
Works with WordPress Editor	Yes	No
Show Terms to Use	Yes	Yes
Pricing	from $29 per month	from $49 per month

NOTE: Frase is a new tool and they are trying their best to improve this tool as much as possible. But if you’ll ask me choose one then I’ll recommend you to use Surfer SEO because Frase still needs some improvements. 

Surfer SEO vs Page Optimizer Pro

Page Optimizer Pro is also a very good alternative to Surfer SEO. Let’s see what are the differences between Surfer SEO and Page Optimizer Pro.

Feature	Surfer SEO	Page Optimizer Pro
Date Driven Content Optimization	Yes	Yes
No. of On-page Ranking Factors	500+	29
Good Interface	Yes	No
Keyword Research Tool	Yes	No
Active Social Community	Yes	Yes
User Friendly	Yes	No
Show Terms to Use	Yes	Yes
Pricing	from $29 per month	from $19 per month

NOTE: After optimizing your articles using Surfer SEO, you need to check your keyword ranking positions to understand how much your ranking improved after following Surfer SEO recommendations. For this, you need to purchase a good SERP Tracking tool.

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FAQs Related to Surfer SEO Review 2023

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Final Words about Surfer SEO Review 2023

Surfer SEO is a great tool for bloggers and SEO’s who are looking for the data-driven tool which can help them to write fully SEO optimized articles and gives them the ability to tweak their content by comparing their article with top SERP Results for improving the ranking.

It has a great interface and can analyze your article for more than 500 ranking factors. I’ve been using Surfer SEO from last 3-4 months and very happy with the result.

In this Surfer SEO review 2023, I tried to cover everything like:

• What is Surfer SEO?
• How to Use Surfer SEO?
• Surfer SEO Case Study
• Surfer SEO Features
• What is Inside the Surfer SEO?
• Surfer SEO Pricing
• Surfer SEO Tutorial (Tutorial of all tools)
• Pros and Cons of Surfer SEO
• Surfer SEO Alternatives
• and many more

If you still have any doubt then please let me know via comment below. I’ll reply asap.

I tried my best to explain each tool in detail.

If you found this article helpful then please let me know via comment below. 

And don’t forget to share this article on Social Media.

Thanks in advance ❤