• SEO (Search Engine Optimization) makes your website more visible on search engines like Google.
  • Key elements include using relevant keywords, creating high-quality content, and having a user-friendly website.
  • There are different types of SEO: On-page (your site’s content and structure), Off-page (external links and social media), and Technical (website speed, mobile-friendliness).
  • It’s important to use ethical SEO practices (White Hat) and avoid shortcuts (Black Hat) for long-term success.
  • Google’s algorithms, which decide how websites rank, are constantly changing, so staying updated is crucial.

Curious about how websites get to the top of Google searches when you search for anything on Google? 

That’s where SEO, or Search Engine Optimization, comes in. 

In this beginner-friendly step-by-step guide, I’ve covered everything from ‘What is SEO’ to advanced strategies that can help you rank your website on top of Google.

What is SEO? Quick Answer with Example

what is seo and how does it work with examples

SEO (Search Engine Optimization), is a way to make your website more visible on search engines like Google. 

When someone searches for a topic related to your site, good SEO helps your site appear higher in the search results.

Ever searched for ‘how to gain weight’ or anything on Google and noticed a list of websites appearing first? 

Those websites rank at the top because of SEO, or Search Engine Optimization as shown below.

what is seo example for beginners
an example of SEO

It’s a method to boost your website’s position in search results. 

Suppose, if you run a fitness blog, and write an article about Fitness tips. 

SEO can help your site appear when someone searches for fitness tips. 

How Does SEO Work in 2024? (With Example)

SEO, or Search Engine Optimization, is a method used to optimize websites for search engines like Google. The goal is to improve a website’s visibility and ranking in search engine results. 

To understand how SEO works, it’s essential to know about search engine algorithms.

Google, and other search engines, use complex processes called “algorithms” to rank web pages. 

These algorithms consider a vast array of factors to determine where a specific page should appear in search results.

For example, if you have a website about healthy eating and you write an article titled “Best Foods for Heart Health,” here’s how SEO and algorithms interact:

  • Keywords: You would use relevant keywords like “heart-healthy foods” in your article. Google’s algorithms scan web pages for such keywords to understand what your page is about.
  • Content Quality: Google’s algorithms assess the quality of your content. Is it informative, well-written, and valuable to readers? High-quality content is more likely to rank well.
  • User Experience: The algorithms consider the user experience on your website. This includes factors like page loading speed, mobile-friendliness, and easy navigation.
  • Backlinks: If other reputable sites link to your article, Google sees these backlinks as votes of confidence, indicating that your content is credible and authoritative.
  • Engagement Metrics: The algorithms look at how users interact with your site. Do they stay on your page to read the entire article? Do they visit other pages on your site? Positive engagement can boost your rankings.
  • Technical SEO: This includes optimizing your website’s technical aspects, like ensuring proper indexing by search engines, using the correct meta tags, and having a secure website (HTTPS) through an SSL Certificate.

Google’s algorithms analyze these and many other factors to decide where your heart-healthy foods article should rank when someone searches for related topics. 

The exact workings of these algorithms are not publicly disclosed and they are updated frequently, making SEO a constantly evolving field. 

SEO aims to align your website’s content and structure with these ranking factors to improve your chances of appearing higher in search results.

Key Components of SEO in 2024 (Learn SEO Step By Step)

key component of seo learn seo step by step
key components of Search Engine Optimization (SEO)

In this section, I’ll guide you through the essential elements of SEO.

Mastering these components is crucial for enhancing your website’s ranking in search engine results.

1. Keyword

Suppose you go to Google and type “how to gain weight.” 

This phrase you’ve typed is what we call a “keyword” in SEO. 

A keyword is simply the words or phrases that people enter into search engines when they’re looking for something. 

In this case, “how to gain weight” is the keyword as shown below.

what is keyword in seo example
example i.e. demo of keyword in SEO

If you have a website about health and nutrition, and you want people who are searching for weight gain tips to find your article, you would use “how to gain weight” as a keyword on your article. 

By including this keyword in your website’s blog posts, you help search engines understand that your article is relevant to people searching for that particular topic, increasing the chances of your site appearing in their search results.

2. On-page SEO

On-page SEO is about optimizing your article for a keyword to make it more attractive to search engines for the keyword. 

Here is a good example:

As you can see in the below screenshot that I’ve optimized my article for keyword “ShortlyAI Free Trial”

on page seo example
a good example of On-page SEO

Now, Let’s take an another keyword “how to gain weight” as an example. 

If you’re writing an article on this topic, here’s how you can optimize it:

  • Use the Keyword Naturally: Include “how to gain weight” in your article, especially in important places like the title, headings, and early in the text. For example, your article could be titled “How to Gain Weight: 5 Healthy Strategies.”
  • Quality Content: Ensure the article is informative, well-written, and genuinely helpful for someone looking to gain weight. Include practical tips and advice, making the article a valuable resource.
  • Image Optimization: If your article has images, such as of nutritious foods or weight gain exercises, use descriptive file names like “healthy-snacks-for-weight-gain.jpg.” Also, use alt tags that describe the image, including your keyword where appropriate, like “Healthy Snack Options to Help Gain Weight.”
  • Optimized URLs: Create a clear, concise URL for your article that includes your keyword. For example, “”

By optimizing your article with these on-page SEO techniques, you’re making it easier for search engines to understand that your content is relevant to people searching for “how to gain weight,” which can help your article appear higher in search results

3. Off-page SEO

Off-page SEO is all about what you do outside of your article to boost its ranking on search engines. 

Think of it as the reputation-building for your article. 

It’s like getting endorsements from others that your article is valuable and trustworthy.

Continuing with the “how to gain weight” example, here’s how you can use off-page SEO:

  • Backlinks: This is when other websites link to your article. For instance, if a well-known health blogger links to your “How to gain weight” article, it’s like a vote of confidence. Search engines see these links as a sign that your content is credible and useful.
  • Social Media Sharing: When your article is shared on social media platforms, it increases its visibility. Each share is like a recommendation, telling search engines that people find your content helpful.
  • Guest Posting: Write articles for other websites and include a link back to your article. For example, you could write a guest post for a fitness blog about weight gain and link to your article. This not only gets you backlinks but also exposes your content to a wider audience.
  • Engagement in Online Communities: Participate in online forums or groups related to health and nutrition. By contributing valuable insights and subtly mentioning your article (where appropriate), you can drive interested readers to your content.

Remember, off-page SEO is about building the authority and trustworthiness of your article through external means. 

It’s a gradual process, but these efforts can significantly improve the visibility and ranking of your article on search engines.

4. Technical SEO

Technical SEO involves the behind-the-scenes aspects of your article and website, ensuring they are set up in a way that search engines can easily find, crawl, and index them. 

Think of it as laying down a smooth, well-marked path that leads search engines straight to your article.

Continuing with our example of an article about “how to gain weight,” here’s how technical SEO comes into play:

  • Mobile-Friendly Design: Ensure your article looks good and functions well on smartphones and tablets. Since a lot of people use mobile devices for browsing, a mobile-friendly design helps search engines see your article as accessible and user-friendly.
  • Fast Loading Speed: If your article loads quickly, it enhances the user experience. Search engines prefer fast-loading pages because they want to provide users with quick access to content. You can optimize images, minimize code, and use fast hosting services to improve loading times.
  • Secure Website (HTTPS): Having your website secured with HTTPS encryption is important for user trust. Search engines favor secure websites, so this can help your article rank better.
  • Structured Data: This involves using a specific format (like schema markup) to provide information about your article to search engines in a way they can understand easily. For example, marking up your article with the right schema can tell search engines it’s a guide or a blog post about health.

By focusing on these technical aspects, you’re making sure that search engines can easily process and understand your article. 

This isn’t just about making your article more visible; it’s about ensuring it has a solid foundation in the digital landscape of search engines.

SEO Strategies and Best Practices [Quick Guide for Beginners]

This section is all about the strategies and best practices you should follow to optimize your content effectively and ethically for search engines.

1. White Hat vs Black Hat SEO Techniques

White Hat SEO: These are ethical techniques that abide by search engine guidelines. 

They focus on providing value to users. 

For example, creating high-quality content and ensuring a good user experience on your site are white hat strategies.

Black Hat SEO: These are unethical practices that try to trick search engines into ranking content higher. 

Techniques like keyword stuffing (i.e. repeating the same keyword again and again in the article) or using invisible text might give short-term gains but can lead to penalties or even being banned from search results.

2. Build Topical Authority

Topical Authority is a strategy where you create content around related topics to establish authority in a particular field. 

For instance, if your website is about nutrition, you’d cover a range of topics from “healthy diets” to “vitamins and supplements,” interlinking these articles to create a comprehensive resource. 

This approach signals to Google that you’re an authority in the nutrition space.

3. Common SEO Tools and Resources

Utilize tools like Google Analytics for tracking website traffic, SEMrush or Ahrefs for keyword research and backlink analysis, Surfer SEO for on-page SEO optimization, and Moz for overall SEO health checks. 

These tools provide insights that can guide your SEO strategy.

Here is more info:

1. SEMrush: For doing keyword research. For more info click here.

2. Surfer SEO: It’s the best tool for on-page SEO optimization. I’ve been using it for the last 2 years. You can read the review here and pricing here.

3. Keyword Rank Tracking Tool: It helps you to check your keyword ranking in Google Search results.

4. SEOTesting: To track your entire site’s SEO, and keyword rankings and build solid SEO strategies. SEO agencies use it as a reporting tool.

4. RankMath: Must have an SEO plugin for WordPress sites.

5. Google Analytics: to track your website traffic.

6. Google Search Console: For tracking organic traffic and keywords.

The world of SEO is always evolving. 

Google regularly updates its algorithms, which can affect how sites are ranked. 

Stay informed about these changes and SEO trends by following reputable SEO blogs, and forums, or attending webinars and workshops. 

This will help you adapt your strategies to maintain or improve your site’s ranking.

By understanding and implementing these strategies and best practices, you’ll be able to optimize your website effectively and responsibly.

Challenges and Misconceptions in SEO

In this section, I’ll address some common misconceptions about SEO and outline various challenges you might encounter in the SEO landscape.

Misconceptions about SEO

  • SEO is all about keywords: It’s a common belief that SEO is just stuffing your content with keywords. However, SEO is more about creating quality content that naturally integrates keywords.
  • SEO guarantees immediate results: Many think SEO brings instant success. In reality, SEO is a long-term strategy that builds results over time.
  • SEO is a one-time task: Some believe that once you optimize your site, the job is done. SEO requires ongoing effort and updates.
  • More links are always better: There’s a misconception that accumulating as many backlinks as possible is good for SEO. In truth, the quality of backlinks matters more than quantity.
  • SEO is just for Google: While Google is a major search engine, optimizing for other search engines can also drive significant traffic.

Challenges in SEO

Adapting to Algorithm Updates: Search engines frequently update their algorithms, requiring you to adapt your strategies accordingly.

  • Creating Standout Content: With so much content available online, it’s challenging to create something unique and valuable.
  • Balancing SEO with User Experience: It’s crucial to optimize your site for search engines without compromising the user experience.
  • Understanding SEO Metrics: Interpreting data from SEO tools and analytics can be complex and requires a good understanding of what these metrics mean.
  • Mobile Optimization: Ensuring your site is mobile-friendly is crucial, as a significant portion of web traffic comes from mobile devices.
  • Voice Search Optimization: With the rise of voice search, adapting your SEO strategy for voice queries is an emerging challenge.

By understanding the common misconceptions and challenges, you can better navigate your SEO efforts and develop a more effective strategy.

Frequently Asked Questions by Beginners in SEO

What is Search Engine Optimization?

SEO, or Search Engine Optimization, is a way to make your website more visible on search engines like Google. It’s about tweaking your website so that when people search for something related to it, your site shows up higher in the search results.

Why is SEO important?

SEO is important because it helps your website get more visitors. When your site shows up higher in search results, more people are likely to click on it. This means more traffic, which can lead to more customers or readers.

Can I do SEO myself?

Yes, you can start doing basic SEO yourself! It involves researching keywords, creating good content, making your website easy to navigate, and ensuring it loads quickly. There’s a learning curve, but there are many resources available to help beginners.

What are keywords in SEO?

Keywords are words or phrases people use to search for something online. In SEO, you use these keywords in your website’s content to help search engines understand what your site is about and show it in relevant searches.

How long does SEO take to work?

SEO usually doesn’t show immediate results. It can take a few months to start seeing significant changes in your website’s search rankings. SEO is a long-term strategy, not a quick fix.

What’s the difference between on-page and off-page SEO?

On-page SEO is what you do on your own website to improve your rankings, like optimizing content and improving your site’s loading speed. Off-page SEO is what you do outside your site, like getting other websites to link to yours.

Is SEO just for Google?

No, SEO isn’t just for Google. It’s for any search engine, like Bing or Yahoo. However, since Google is the most used search engine, many SEO strategies focus on Google’s guidelines and algorithms.

What’s a backlink in SEO?

A backlink is a link from another website to yours. Backlinks are important in SEO because they tell search engines your site is valuable and relevant, which can help improve your rankings.

Does social media affect SEO?

Social media doesn’t directly affect your SEO rankings, but it can indirectly help. When you share content on social media and people engage with it, it increases the chances of getting more traffic and potentially backlinks to your site.

How often should I update my website for SEO?

It’s good to update your website regularly. Regular updates with quality content can keep your site fresh and more attractive to search engines. Also, staying up-to-date with the latest SEO practices is important as search engine algorithms change over time.

Is SEO free?

Yes, many aspects of SEO can be done for free. You don’t have to pay to optimize your website’s content, use certain keywords, or improve its loading speed. However, some advanced SEO tools and services might charge a fee.

Do I need to know coding for SEO?

No, you don’t need to be a coder to do basic SEO. Basic SEO involves writing good content and making sure your website is user-friendly, which doesn’t require coding skills. However, some technical aspects of SEO might benefit from basic HTML knowledge.

Can SEO guarantee my website will be number one in search results?

No, SEO can’t guarantee that your website will be the first result on search engines. Search rankings depend on many factors, and what works for one site might not work for another. SEO improves your chances, but there are no guarantees.

How do I know if my SEO is working?

You can tell if your SEO is working by checking your website’s traffic and its ranking for certain keywords. Tools like Google Analytics can help you track these metrics. If you see an increase in traffic and better rankings over time, your SEO efforts are likely paying off.

Does every website need SEO?

While not every website might actively use SEO, it’s beneficial for most. If you want your website to be found more easily on search engines and attract more visitors, then employing SEO strategies is a good idea. It’s especially important for businesses and blogs looking to increase their online presence.

What is a search engine algorithm?

A search engine algorithm is a complex system that search engines like Google use to find, rank, and return the most relevant pages for a specific search query. It considers factors like keywords, website quality, and user experience.

How often do search engine algorithms change?

Search engine algorithms can change frequently. Major search engines like Google often update their algorithms to provide better search results. These changes can be minor or significant, affecting how websites are ranked.

Can I use any keyword for my website?

You can use any keyword, but it’s best to choose ones relevant to your content and what your audience is searching for. Using relevant and popular keywords can help improve your website’s visibility.

What’s the difference between organic and paid search results?

Organic search results are the listings that appear because of their relevance to the search terms, as determined by the search engine’s algorithm. Paid search results are advertisements where businesses pay to have their websites displayed for certain keywords.

Is it better to have a lot of content for good SEO?

It’s not just the quantity but the quality of content that matters for good SEO. Your content should be relevant, informative, and engaging to your audience. More high-quality content can help, but only if it adds value.

Do images and videos affect SEO?

Yes, images and videos can impact SEO. They can make your content more engaging, which can help reduce bounce rates and increase time spent on your site. Properly tagged images and videos can also show up in search results.

How do I choose the right keywords?

To choose the right keywords, think about the terms your audience might use to search for your content. Tools like Google Keyword Planner can help you find keywords related to your topic and see how often they are searched.

What does ‘mobile-friendly’ mean in SEO?

‘Mobile-friendly’ means that your website works well and looks good on mobile devices. Since many people use smartphones for browsing, search engines favor websites that are easily accessible on mobile screens.

Should I focus on SEO for local searches?

If you have a local business or service, focusing on local SEO can be very beneficial. This includes optimizing your site for local search terms and ensuring your business is listed in local directories and on Google Maps

How does website speed affect SEO?

Website speed is important for SEO as it affects user experience. Faster websites are preferred by users and search engines. Slow loading times can increase bounce rates and negatively impact your site’s ranking.


Overall, SEO helps your website get noticed by search engines like Google. 

It’s about using the right keywords, creating quality content, and making your site user-friendly. 

Remember, Google’s rules for ranking sites change often, so it’s important to stay updated with the latest trends and algorithm updates. 

If you have any questions or doubts about SEO, feel free to ask in the comments below. 

what is seo and how does it work with examples

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