Kajabi vs Passion IO (2024 Edition): 9 Aspects Compared

TL;DR

Features	Passion.io	Kajabi
Drag-&- Drop Course Builder	YES	YES
Sales Funnel	Basic Sales Funnel	Advanced Sales Funnel
In-built Email Marketing	NO	YES
Affordable Pricing Plan	YES	NO
Habit Tracking	YES	NO
Website Builder	NO	YES
Your Own Branded App	YES	NO
Drip Content	YES	YES
Your Own Native App	YES	NO
Interactive Content	YES	NO
App Builder	YES	NO
Detailed Analytics	YES	YES
Push Notification	YES	YES
Course Drop-offs	NO	YES
Power Chat	YES	NO
Free Trial Link	Try Passion.io for Free	Try Kajabi for Free
Money-back Guarantee	30-days	30-days
Discount on Annual Billing	Click here Save up to $696/year	Click here to Save up to $960/year

What Are Kajabi and Passion.io?

Kajabi and Passion IO are two of the most popular online course platform for creating and selling online courses, webinars, coaching, digital product, services, and more.

First, let me tell you a little bit about each of these platforms and how it works.

Kajabi is an all-in-one online course platform, perfect for entrepreneurs looking to create digital products and sell their content online.

On the other hand, Passion.io is a mobile-first app-building platform designed specifically for creating apps.

Kajabi is more focused on creating interactive online courses and content, while Passion.io lets you create mobile apps that host your content.

Both of these platforms offer predesigned templates and allow you to create courses and membership sites by using their drag-and-drop course builder.

It means that you don’t need any coding or designing skills for using these platforms.

9 Major Differences between Kajabi and Passion.io

Now, I’m going to compare Passion.io and Kajabi based on 9 features. It’ll help you to decide which platform is right for course creators like you.

1. Build Mobile App – Passion.io vs Kajabi

Let’s see which of these two app-building platforms lets you create your own branded app:

Passion.io

If as a course creator, you want to create your brand app that can be used to sell your course then go for Passion.io

Why? because Passion.io is a famous app builder platform that allows you to create your own branded Android and iOS app.

It offers an app builder with a drag-and-drop editor that provides you the ability to quickly create your own branded mobile apps.

You can also customize the user interface and add your content as well as integrate with third-party services.

Kajabi

Kajabi does not offer a native app-building feature. However, they have their own app “Kajabi” on Google Play Store and Apple store.

Your course student has to log in with the same email address that they use to purchase your online course.

After that, they can access your course in the Kajabi app.

The good thing about the Kajabi app is that you don’t need to design your app from scratch and there will not be Kajabi ads inside the app.

The very bad thing about the Kajabi app is that if your user has purchased any other online course hosted on the Kajabi platform with the same email address then they’ll see that course also in the Kajabi app.

In this condition, it’ll not look like the app is built especially for your student.

Winner

Passion.io is a clear winner in this competition because they allow you to create your own branded app and have more control over the user experience.

Kajabi does not offer any custom app-building feature and their Kajabi app looks more like an online course marketplace than an app exclusively for one course.

Users may get confused when they can see other courses inside the Kajabi app.

2. Sales Funnel & Landing Page Builder – Kajabi vs Passion.io

Accroding to a recent study, upsells and renewals generate 70-95% of business revenue.

Let’s see how Kajabi and Passion.io compare when it comes to sales funnel & Landing page builder:

Passion.io

With Passion.io, you can easily add upsells to your products, creating a journey from your lead magnet through to your highest value offer.

However, this requires that prospects first find and access your app. ?

For this, you may need to invest in a third-party landing page & sales page builder to promote both the app and the course. ☹️

The downside is that you’ll have to invest extra money into creating and maintaining those pages, and it may be harder for prospects to find you on search engines organically. 

Kajabi

Kajabi makes it easy to create beautiful, effective landing pages and sales funnels directly within their platform.

Their intuitive drag-and-drop interface and attractive templates offer you a customizable space to feature your offers to attract customers.

With an unlimited number of upsells and downsells, Kajabi is the perfect place to boost conversions for any online business whose goal is to reach online consumers.

The Kajabi platform also lets you design emails that emphasize the value of your offers for further reinforcement.

Plus, Kajabi lets you keep everything all in one platform for optimal efficiency. 

These features all make Kajabi an ideal choice for online course creators or entrepreneurs looking for a reliable online course platform with built-in sales funnel capabilities.

Winner

Kajabi is the clear winner in this comparison.

Why? Because their intuitive platform lets you easily create and customize sales funnels directly within their platform, Passion.io requires third-party landing page builders to promote your app and online course.

3. In-built Email Marketing Feature – Passion.io vs Kajabi

Let’s see how Kajabi and Passion.io compare when it comes to in-built email marketing feature:

Passion.io

Passion.io is a great platform for creating effective online courses and apps, but what it doesn’t have is an email marketing feature.

That means if you want to send out follow-up messages or promo emails with new product updates, you’ll need to use a third-party email marketing service like ActiveCampaign, ConvertKit, etc to do the job – and that usually comes with an extra cost! ?

So, If you’re serious about growing your online course or app business, you will have to invest in a separate email marketing platform to go along with Passion.io.

Kajabi

Luckily, Kajabi offers a built-in email marketing feature that makes it easy to send out emails to all your customers and prospects. ?

In short, If you’re looking for a way to utilize email marketing to interact with your prospects and customers, Kajabi’s automated email feature is perfect!

As soon as someone takes action on your website, such as filling out a form, they can automatically receive an email giving them further information and including calls to action.

Because the emails are sent directly from Kajabi, there’s no need to add yet another platform to your workflow.

Instead, you can save time with the convenience of having everything in one place.

Winner

Kajabi is the clear winner in this comparison.

Why? Because their platform has an in-built email marketing feature, while Passion.io requires third-party email service providers to do so.

This makes Kajabi a great choice for those looking for a reliable online course platform with built-in email marketing capabilities.

4. Habit Tracking

Now let’s take a look at how Kajabi and Passion.io compare when it comes to habit tracking feature:

Passion.io

Passion.io has a unique feature called habit tracking.

Their platform lets you add a section in your app where you can track their habits and activities.

This feature includes goals, reminders, and tracking of progress in an easy-to-use interface. It’s a great way to keep your users engaged and help them reach their goals.

Kajabi

Kajabi doesn’t have a habit-tracking feature on its platform.

Winner

Passion.io is the clear winner in this comparison.

Why? Because their platform has a habit-tracking feature, which helps users to track their habits and activities and remind them of their goals. Kajabi doesn’t have the same feature and hence, Passion.io is the winner here!

5. Drag and Drop Course Builder

Now let’s take a look at how Kajabi and Passion.io compare when it comes to the drag-and-drop course builder feature:

Passion.io

Passion.io’s drag-and-drop app builder helps you quickly build professional-looking courses without having to write a single line of code.

Course creators like you can easily design stunning course pages and customize them with text, images, videos, buttons, and a variety of other elements.

Plus, It comes with professinal looking predesigned templates that can be easily customized with just a few clicks.

Kajabi

As a course creator, you can easily use Kajabi’s drag-and-drop course builder to create a professional-looking course in minutes.

Its robust drag-and-drop course builder lets you create courses without any coding knowledge.

It comes with a selection of customizable, mobile-friendly templates that make it easy to create stunning course pages.

Winner

Both Kajabi and Passion.io offer a great drag-and-drop course builder feature, so this one is a tie! Both platforms allow you to easily create beautiful courses without any coding skills.

6. Website Builder

Now let’s take a look at how Kajabi and Passion.io compare when it comes to the website builder feature:

Passion.io

If you’re looking for a course-building platform that also offers website building feature, passion.io is not the right fit for you.

its primary purpose lies in creating apps only and does not extend to website-building tasks.

Kajabi

Luckily, Kajabi does offer a powerful website builder feature.

You can create beautiful, mobile-friendly websites with easy-to-use templates and customize them with drag & drop options.

Winner

Kajabi is the winner here, as it offers a website builder feature that lets you quickly and easily create stunning websites.

7. Drip Content 

Now let’s take a look at how Kajabi and Passion.io compare when it comes to the drip content feature:

Passion.io

The drip content feature offered by passion.io is truly a game-changing service that allows you to take control of how and when your course content is unlocked

With this feature, You can unlock your course content on whatever timeline suits you, whether that’s one video per day or every two days.

This helps make sure your students watch all the videos while giving them a sense of anticipation and excitement each time they watch your course video.

This makes learning more fun and engaging!

Kajabi

Kajabi also has a drip content feature and it is just as easy to use.

You can easily add multiple lesson blocks, assign content to them, and then schedule when they will be released.

This helps you control how your students consume the course content and can help them stay engaged and motivated.

Winner

This one is a tie, as both Kajabi and Passion.io offer a great drip content feature that makes learning fun and engaging. 

Both platforms give you the ability to control how your students consume content, making sure they stay motivated and engaged. So, it’s a tie! Both platforms offer great drip content features.

8. Quizzes & Survey

Now let’s take a look at how Kajabi and Passion.io compare when it comes to the quizzes & survey builder feature

Passion.io

Passion.io offers an easy-to-use quizzes & survey builder that allows you to quickly create multiple-choice questions, survey questions, and more.

You can also customize the look of the questions with a variety of colors, fonts & images.

Kajabi

Kajabi also offers a great quizzes & surveys builder feature.

You can easily create and manage quizzes, surveys, polls, and more with the drag-and-drop interface.

Winner

Both Kajabi and Passion.io offer great quizzes & survey builder features, so this one is a tie! Both platforms

9. Pricing – Passion.io vs Kajabi

Now, let’s compare Kajabi and Passion IO based on their pricing plan. It’ll help you to understand which platform is more cost-effective for you to use.

Passion.io

Passion.io comes with 3 pricing plans:

Pro plan: $79/mo
Ultimate Plan: $239/mo
Ultimate Plus Plan: Done For Your Service

Passion.io offers two pricing plans: Pro at $79 per month or Ultimate at $239 per month when billed annually.

At first glance, the Pro plan looks like a great value with its limitations of 100 users, 100 videos, and 1,000 push notifications.

However, If you want to take the next step in growing your online business then consider upgrading to the Ultimate plan for more flexibility-now you don’t have any restrictions on subscribers, videos, or push notifications!

Plus, you’ll also get access to exclusive features like dripped content and custom branding for your app too, all for just $239/month when billed annually.

One more thing you should remember is that if you are using their Pro plan then you have to use Passion Payments to receive payment which has a fee of 3.9% per transaction.

You can eliminate this charge by using external checkout but for this, you have to purchase their Ultimate plan.

NOTE: Passion.io doesn’t come with a lifetime deal. Don’t worry, If you are planning to purchase Passion IO and looking to save money then you can get 70% lifetime discount using this link.

Kajabi

Kajabi comes with 3 pricing plans:

The basic plan costs $119 per month
The growth plan costs $159 per month
The pro plan costs $319 per month

If you’re looking to build powerful all-in-one online courses, Kajabi is a great option.

Their Basic plan starts at just $119 per month (billed annually) and gives you 10,000 contacts and 1,000 active customers.

Plus, if you decide to move onto their Growth plan for only $159/month (billed annually), then you get even more including 25,000 contacts and 10,000 active customers plus unlimited videos inside your courses, unlimited Landing Pages, sales page, and unlimited marketing emails, advanced automation, affiliate program management, custom branding, Access to Kajabi University, and much more.

And if that wasn’t enough for you, the Pro plan takes things to an even better level with 100,000 contacts and 20k active customers included in it.

So, in my opinion, Kajabi is a good option for course creators who is looking for all in one solution at an affordable price.

Winner

Kajabi takes the edge in this one, with its more comprehensive plans and features. Plus, you don’t have to pay any transaction fees if you use their plans, so that can be a nice saving. If you’re looking for an all-in-one course-building platform with more features and no transaction fees, Kajabi is the clear winner.

Features	Passion.io	Kajabi
Drag-&- Drop Course Builder	YES	YES
Sales Funnel	Basic Sales Funnel	Advanced Sales Funnel
In-built Email Marketing	NO	YES
Affordable Pricing Plan	YES	NO
Habit Tracking	YES	NO
Website Builder	NO	YES
Your Own Branded App	YES	NO
Drip Content	YES	YES
Your Own Native App	YES	NO
Interactive Content	YES	NO
App Builder	YES	NO
Detailed Analytics	YES	YES
Push Notification	YES	YES
Course Drop-offs	NO	YES
Power Chat	YES	NO
Free Trial Link	Try Passion.io for Free	Try Kajabi for Free
Money-back Guarantee	30-days	30-days
Discount on Annual Billing	Click here Save up to $696/year	Click here to Save up to $960/year

Frequently Asked Questions

Conclusion

Overall, both Kajabi and Passion IO are powerful tools for creating an online course.

Kajabi is a great choice if you are looking for an all-in-one platform with advanced marketing features.

Meanwhile, Passion.io is a great tool if you are seeking an app-building platform with affordable and straightforward cost structures.

The decision ultimately depends on your business objectives, budget, and the specific features you need.

No matter which platform you choose, there is one thing that remains the same: both Kajabi and Passion IO are better than other online course platforms and offer great features that can help you create a successful online course and reach your goals.

I tried to cover every possible detail in this Kajabi vs Passion io article but if you still have any confusion then let me know via the comment below. I’ll reply asap.