GoHighLevel Pricing 2025: (Hidden Costs & Plan Comparison)

Product Name	GoHighLevel
Pricing	– $97/month (Starter) – $297/month (Unlimited) – $497/month (SaaS Pro)
Free Plan	Not available
Free Trial	Get a 30-day Free Trial of any plan
Annual Discount	Not available. Only the monthly billing option
Sub-accounts	– 3 in Starter – Unlimited in Unlimited & SaaS Pro
API Access	– Basic API: Included in $97 & $297 plans – Advanced API: Only in $497 plan
Best For Beginners	Starter Plan ($97/month)
Best For Agencies	Unlimited ($297/month) or SaaS Pro ($497/month)
Hidden Costs	Extra charges for SMS, emails, phone calls, white-label app, AI tools, and hosting
Refund Policy	Not Available

Now I’ll walk you through all three GoHighLevel plans.

I’ll keep it super simple, so you can clearly see what each plan gives you and which one makes the most sense.

Cost and Features of GoHighLevel Pricing Plans (Quick Summary)

Feature	Starter ($97/mo)	Unlimited ($297/mo)	SaaS Pro ($497/mo)
Sub-Accounts	3	Unlimited	Unlimited
Users	1	Unlimited	Unlimited
CRM & Pipelines	✅	✅	✅
Email & SMS Marketing	✅	✅	✅
Funnels & Website Builder	✅	✅	✅
Workflow Automation	✅	✅	✅
Calendar & Booking	✅	✅	✅
Membership Sites	✅	✅	✅
API Access	Basic	Basic	Advanced
SaaS Mode	❌	❌	✅
White-Label Mobile App	❌	❌	Extra Cost
AI Tools	✅ (paid separately)	✅ (paid separately)	✅ (can be resold)
Rebilling Option	❌	✅ (no markup)	✅ (with markup + pricing)
Custom Branding	Limited	✅	✅ Full White-Label
HIPAA Compliance	❌	❌	✅ (paid add-on)

How Much is GoHighLevel, and What Does it Include?

Plan	Monthly Price	Annual Price	Annual Discount
Starter plan	$97/month	$970/year	$194 OFF(16.6%)
Unlimited plan	$297/month	$2,970/year	$594 OFF (16.6%)
SaaS Pro plan (White Label)	$497/month	$4,970/year	$994 OFF (16.6%)

GoHighLevel starts at $97/month and goes up to $497/month depending on what you need.

Each plan comes with CRM tools, sales funnels (check stats here), automation, email marketing, and more, all in one place.

1. GoHighLevel $97 Plan (Starter Plan)

This is the starting point. 

If you’re new to GoHighLevel or just want to test it out, this plan gives you enough to get going.

You get:

• 1 user account
• 1 custom domain
• Up to 3 sub-accounts (these are like client workspaces)
• Basic API access
• All the core features (CRM, pipelines, email marketing, funnels, etc.)

I tested this plan during my trial, and honestly, it’s solid for solo users or freelancers handling a few clients. 

But you’ll start to feel the limits pretty fast if you scale.

The biggest downside? 

You can’t add team members, and you’re stuck with just 3 sub-accounts. 

So if you’re an agency or planning to grow, this might feel a bit tight after a while.

2. GoHighLevel $297 Plan (Unlimited Plan)

This is the most popular plan and the one most people switch to after outgrowing the Starter plan.

Here’s what you get:

• Unlimited users
• Unlimited sub-accounts
• Everything in the Starter plan
• Priority support
• Basic API access
• White-label mobile app (but at extra cost)

If you’re running a small agency or working with multiple clients, this plan just makes things easier. 

No limits on how many businesses you handle, no worrying about running out of slots.

I think this plan hits the sweet spot. 

It’s not cheap, but for serious users, it gives enough breathing room.

The only catch? 

You still don’t get access to GoHighLevel’s advanced API features, which are only in the $497 plan. 

Also, white-label mobile app costs extra, which some people miss.

3. GoHighLevel $497 Plan (SaaS Pro Plan)

This is their top plan—and it’s built for agencies who want to go all-in with SaaS mode.

You get:

• Everything from the Unlimited plan
• Advanced API access
• SaaS mode (sell your own branded version of GoHighLevel)
• AI conversation tools
• HIPAA compliance (on request)

To be honest, this plan is not for everyone. 

But if you’re planning to resell GoHighLevel as your own platform, or want deep tech control via API, this is the one.

I didn’t go for this one because I’m not building a SaaS brand around it. 

But I’ve seen agency owners make good money with it by selling client portals under their own brand.

Just know that if you’re not going to use the advanced stuff, you should use the $297 plan.

Quick Reminder: GoHighLevel don’t offer any lifetime deal. 

Are There Any Hidden Add-On Costs for GoHighLevel?

Yes, what you see in the plan isn’t always the final price.

GoHighLevel gives you the core tools in each plan, but a bunch of extras come with their own price tags. 

If you’re planning to use features like built-in calling, AI tools, or white-label apps, here’s what to expect.

Let’s break it down:

1.  Phone System Charges (LC-Phone)

• Local number: $1.15/month
• SMS: $0.0079 per segment
• Calls: $0.014/min (outbound), $0.0085/min (inbound)

If you’re texting or calling clients a lot, this adds up quickly.

2. Email Sending (LC-Email)

• $0.675 per 1,000 emails
• Email verification: $2.50 per 1,000
• Dedicated IP: $59/month (optional)

More affordable than tools like Mailgun, but still something to keep in mind.

3. Content AI & Workflow AI

• Content AI: First 500 words free, then $0.09 per 1,000 words
• Workflow AI: First 100 runs free, then $0.015–$0.03 per run (based on GPT model)

These sound small, but if you use AI regularly, it stacks up fast.

4. White-Label Mobile App

• Setup: $1,491/quarter
• Ongoing: $497/month

Not included in the SaaS Pro plan. This is extra.

5. Review AI

• The first 3 review replies are free, then $0.08 each
• Helpful if you manage lots of Google or Facebook reviews.

6. WordPress Hosting

• $10/month per site (Pay-as-you-go)
• $350/month (Unlimited sites)

If you’re already hosting your site elsewhere, this might not matter, but if you want it all under one roof, it’s an extra line on your bill.

Are wondering which hosting I’m using for this site? 

If yes then I want to tell you that I’m currently using Rocket hosting you can read full review here. 

7. Account Setup Help

• Basic setup: $299
• Advanced setup: $1,000

One-time fees, mostly useful if you don’t want to set up things yourself.

8. Priority Support

• $300/month
• Gets you faster replies and top-of-the-line help.

9. HIPAA Compliance (for healthcare users)

• $297/month

Only needed if you’re handling sensitive patient info.

10. Eliza Agent Platform

• Setup: Was $2,500, but currently free
• Monthly: $500 (includes 5 agents)

Special NOTE: If you want to get discount on GoHighLevel plan then you can check its Black Friday deal here. 

How Does GoHighLevel Pricing Compare with Similar Platforms?

GoHighLevel isn’t cheap. 

But when you stack it next to others, it starts to make more sense if you actually need all the stuff it offers.

Platform	Starting Price	Top Plan	Free Plan	Sub-Accounts	White-Label
GoHighLevel	$97/month	$497/month	❌	3 → Unlimited	✅ Yes (in $497 plan)
ClickFunnels	$147/month	$297/month	❌	❌	❌
Kartra	$119/month	$499/month	❌	✅ Limited (by plan)	❌
Systeme.io	$0/month	$97/month	✅	✅ Limited (by plan)	❌

GoHighLevel might seem expensive at first, but it actually gives you a lot in one place.

Most other tools don’t include things like sub-accounts, CRM (Customer Relationship Management) , email, SMS, AI, and funnels together. 

You’d need three or four different tools to do the same job, and that usually costs more than $297 per month.

If you’re running an agency or working with clients, GoHighLevel starts to make sense. 

But if you’re just starting out or don’t need client accounts, something like Systeme.io (read my honest opinion here) or ClickFunnels might feel easier.

Bottom Line: GoHighLevel Packs a Lot, But It’s Not for Everyone

I’ve said it before, and I’ll say it again: GoHighLevel gives you a ton of features, no doubt. But that doesn’t mean it’s right for everyone.

If you need funnels, CRM, emails, SMS, automations, and client accounts – all in one spot then yeah, it’s a solid choice.

But I’ll be honest… it’s not made for beginners or people just trying to sell a small course or ebook.

I’d only recommend it if you’re working with clients or running an agency. 

That’s where this tool actually makes your work easier.

If you’re just starting out or testing something small, tools like Systeme.io (check pricing here) feel lighter and do the job without the extra stuff (and extra cost).

Frequently Asked Questions