How to Price Your Online Course?

How to Use this FREE Online Course Pricing Calculator?

This course pricing calculator helps you figure out what price you should charge for your online course to meet your income goal, based on your course creation cost, platform fee, audience size, and expected conversion rate.

Here’s how to use it step by step:

Step 1: Monthly Income Goal ($)

This is how much you want to earn each month from your course.

Example: If you want to make $5,000 per month from your course sales, enter 5000 in this field.

Tip: Be realistic. Start with a lower goal if you’re just launching and increase it later as you grow.

Step 2: Course Creation Cost (One-Time $)

This is the total one-time cost to build your course. It includes things like:

• Video recording tools
• Hosting platform (if paid upfront)
• Editing software
• Freelancers or designers

Example: If it cost you $1,200 to create your course, enter 1200.

Note: The calculator spreads this cost evenly over 12 months to calculate monthly impact.

Step 3: Platform Cost (Monthly $)

Enter the monthly fee of the platform you’re using to host your course.

Example: If you’re using a course platform like Teachable, Kajabi (or its alternatives), or Systeme.io and paying $99/month, just enter 99.

Step 4: Audience Size

This is the number of people in your audience (email list, YouTube subscribers, Instagram followers, etc.) who you believe will see your course offer each month.

Example: If you have 1,000 email subscribers and promote your course once per month, enter 1000.

Tip: Focus on your engaged audience — not just total followers.

Step 5: Conversion Rate (%)

This is the percentage of people from your audience who you expect will buy your course.

Example: If 5 out of every 100 people who visit your course page buy it, your conversion rate is 5%.

Tips to Improve Conversion Rate:

• Use testimonials and social proof
• Offer limited-time bonuses or urgency
• Highlight the results your course helps students achieve

Step 6: Ad Cost Per Sale ($)

If you’re running ads, this is the average cost to get one course sale. If you’re not running ads, just enter 0.

Example: If you’re spending $8 in ads to get one sale, enter 8.

Final Step: Click “Calculate Suggested Price”

Once you enter all the values, click the calculate button.

It will show you how much you should charge for your course to meet your income goal based on your traffic and conversion rate.

How this Course Pricing Calculation Works?

Here’s how the calculator estimates your course price:

Monthly Cost = (Course Creation Cost ÷ 12) + Platform Cost

Total Monthly Goal = Income Goal + Monthly Cost

Expected Sales = Audience Size × (Conversion Rate ÷ 100)

Suggested Price = (Total Monthly Goal ÷ Expected Sales) + Ad Cost Per Sale

Example:

• Income Goal: $5,000
• Course Creation Cost: $1,200
• Platform Fee: $99
• Audience: 1000
• Conversion Rate: 5%
• Ad Cost per Sale: $10

Suggested Price = ($5000 + $100 + $99) ÷ 50 + $10 = Around $126

Why Use This Calculator?

Helps you set realistic and profitable course pricing

Helps plan your marketing budget more effectively

Lets you experiment with audience size, conversion rate, and ad spend

Supports better decisions with clear, data-backed suggestions

Tips to Reach Your Income Goal

• Grow a quality email list or community
• Improve your landing page to boost conversions
• Experiment with pricing tiers (basic, premium, group access)
• Track ad spend and cost per conversion closely
• Focus on value and transformation, not just course length

Final Thoughts About Online Course Pricing Calculator

This course pricing calculator gives you clarity and confidence about how to price your course, how much traffic you need, and what realistic earnings look like.

Whether you’re just launching or scaling up, it’s a great tool to plan your next move.

Try the calculator now, adjust the values, and start building a course business that actually meets your goals.